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分享两篇Berkeley Haas的MBA essay sample

Berkeley Haas MBA Essay Example #1 Question: Give us an example of a situation in which you displayed leadership. (500 word maximum).

One of the most difficult situations I have ever had face during my tenure as VP of my company was the decision whether to fire Jane, an experienced employee, who I had worked with closely for two years. The decision arrived at my desk after a new CEO was appointed, and I became his VP, in charge of most employees. Together, we decided that we were going to transform our small and quiet company into a leading research firm with a target of 50% sales growth over the next 2 years. For that, we needed a devoted team that was committed to this goal.

This vision did not fit Jane. She left a large corporation where she worked long hours, and one of the main reasons she chose to join us was the laid back and relaxed atmosphere of a small company- exactly what we were determined to change. Although talented, she did only the minimum necessary, and was not willing to make any sacrifices and commit to our goal.

I faced a tough decision. On the one hand, firing a talented and experienced employee, in a time when most of the employees were new (as we wanted to drive growth we recruited new people), seemed unwise. In addition, I knew that our relationships with major clients might get hurt and a substantial knowledge base would be lost.

On the other hand, not firing her would mean establishing double standards for our employees – most were required to work hard, whereas Jane was leaving early and refused to contribute extra efforts. Her opposition to the change had already begun creating undesired effects, as a few of the employees resented her.
In order to solve the problem, I tried to make Jane relate to the new goals and change her attitude. In addition, we also improved the company’s bonus program, based also on her comments, in order to reward the extra efforts. When all milder measures failed, I had to make a decision.

I decided to fire Jane. Although I knew that in the short run things would be difficult, I concluded there was no other way. I needed the most dedicated team possible, a team who was personally committed to the growth of the company. Jane, as head of a major division, would have undermined this effort in the long run.

Personally, making the decision was very hard. It meant firing someone with whom I had worked with closely for a long time. However, In terms of team spirit, matters improved greatly, and we succeeded in building the right team to lead the company forward. The new division head that replaced Jane was a highly motivated manager, and with her I had a team that could reach the ambitious goals we set, and indeed, in two years we have doubled the company’s project capacity, with a great improvement of research quality and customer satisfaction.
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Berkeley Haas MBA Essay Example #2 Question: At Haas, we value innovation and creativity. Describe a time when you created positive change in a group or an organization. (250 word maximum).

When I entered my current position, as VP of Content and Service at our company, I knew I would need to make changes in the company’s structure and methodologies. Up till then, the company was a “one man show”. The previous CEO had worked directly opposite all analysts, and no middle management level existed. In addition, no organized work processes and research methodology existed: the company relied solely on the analyst’s personal abilities, which caused inconsistency in projects’ quality, and customers’ dissatisfaction.

In order to create a middle management level, I hired nine new employees. In order to improve both client management and research quality, I introduced new positions such as client manager and research manager for each division. I also spearheaded the formulation of a new research methodology by building a global network of industry experts and developing research capabilities in multiple languages. This methodology enabled us to provide much broader and deeper insights, and gave us an edge over our competitors. After two years we had doubled revenues from research projects, and established the company as a brand name for quality research.

The process also created a fundamental change in our team’s morale. Our analysts felt that they had an established apparatus to guide them through complex projects while receiving professional feedback. It also made training new analysts easier, as we had a solid methodology for them to follow. The result was a much more motivated and committed team.

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