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3. How important is the applicant's GMAT score? How do you weigh it against undergraduate GPA and work experience? Which of these carry the most weight? The least?
All three indicators for success are important.

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2. What do you look for in the application essays? What do the essays tell you about a candidate?
The essays tell us whether or not there is a good fit between the student and the school. Also, they determine whether they have thought through their future academic and career goals.

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1. What can applicants do to set themselves apart from their peers?
Have international and volunteer experience.