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Essay21
Indicate your reasons for taking part in an MBA programme (including what you hope to gain from the MBA program).

As a successful businessman who has not had a formal business education, I wish to learn the art of running a business on scale. I have set up and run my own company, which has proved highly successful the last few years. But the company was small, with a staff of six and a regular team of collaborators. I wish to do business on a bigger scale and play on a larger stage. That calls for institutionalized management, which I have not really learned to do.

If accepted into your MBA program, I would be receiving, for the first time, the kind of education on which I will be building up my career and business. As a student at the Mainland University, I did not really get to receive the kind of education that I preferred. What I did later on as a businessman had little to do with what I learned as an undergraduate student. I am determined to make myself a top businessman in China. My experience the last few years has laid a good foundation for me, and an MBA degree will put me firmly on track to reach my goal.

I hope that I will be thoroughly trained in business development strategy. I know that business schools of the European tradition are strong in training their students to do strategic thinking.

I also want to train myself in pricing, international accounting and other technical skills. As my own business grew, I found it quite a handicap to lack expertise in these areas.

I also wish to have the capacity to understand and appreciate the country's overall business and economic conditions. I think this will help me greatly as I make my long-term business plans.
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Essay22
Describe one or two accomplishments in which you demonstrated leadership. (limit 500 words)


I have been playing leadership roles in my company for years. But my first days of being a highly independent manager were the most memorable.

By a deal I made with the China Textile Resources Corporation, I took over its chemical products division as something of a contractor in 1995. The deal was made after this division had suffered lackluster performance for years. Under the deal, a 10 million yuan line of credit was made available to me at an annual interest rate of eight per cent, in return for which I would have to generate half a million yuan in net profit of half a million each year for the company. By good organization and aggressive networking, I easily reached the target and made a significant income for myself.

1. The way I did it was to delegate as much responsibility as I could to my employees while I exercised control over the main events. I had only three people on the staff, but they were each given a clear scope of duties. The girl would serve as the secretary, and the two young men would be responsible for import and export, respectively. Together we set out to specialize in trading in sulfur, sodium sulphate, phthalic anhydride, tartaric acid, rubber and etc.

2. I laid down strict rules of performance to ensure accountability. I would be involved in the negotiation and signing of every contract the value of which was beyond 200,000 yuan in Chinese currency. My employees were expected to handle most other responsibilities the best they could, with me coordinating among them. I demanded a written report every month about each and every on-going project, sweeping away the indolence that was then characteristic of state-owned companies.

3. I made sure that remuneration was closely tied with performance. Incentives were clearly spelt out and promptly paid up. Under these incentives, the staff members were highly motivated, since they could see that their personal incomes were growing hand in hand with that of the business.

4. I encouraged the staff to undergo whatever training they could possibly receive in relation to foreign trade. Whenever necessary, I made sure that cost of such training is paid for. Such training enriched the employees' expertise and broadened their horizons. Such training proved highly effective in updating my people's knowledge and heightening their sensitivity to special circumstances.

5. As the boss, I focused on creating synergy in this small group people, with each and every one backing up all others when called upon to do so. Exercising my superb communications skills and dealing with everybody above the board, I easily enjoyed everyone's trust and loyalty. Although we did not have too many people, our teamwork compensated for the lack of hands. I understood that the number of employees did not necessarily matter much as long as the employees were all quality people bound together by team spirit. I am glad to say that I achieved a strong measure of synergy in my office.

I believe that all of the above were qualities of a good and effective leader. Over the years, I have continued to refine my management approaches. The synergy resulted has served my business very well. I have no doubt that, with MBA training, I will be able to shoulder much larger leadership roles than described here.
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Essay23
What is your most memorable achievement in your professional career?


In the first few days after I was appointed by my company, Tigerta Propriety Limited, as its manager in South Africa, I decided to shift the company's operations away from Johannesburg, the South African capital, to other South African cities. The decision was considered risky at the time as it would take the company's business into uncharted waters. But the risk-taking paid off. As a result of the shift, my company secured a strong foothold in the South African market, where it has an ever expanding presence.

Our office, like those of most other foreign companies in South Africa, was situated in the business district of Johannesburg. But the market there was already saturated. Upon being appointed at the beginning of October 1996 the manager in charge of South African operations, I convinced my colleagues that we had to tap into markets in other areas of that country. The decision was implemented immediately. After my office established initial contact over the phone with some potential customers on the basis of the information we culled from the Yellow Pages, an assistant and I drove on October 6, 1996 to Durban, the country's largest port city on its east coast, 600 kilometers away from Johannesburg. We set out at 5:00 am only to be trapped in outpouring rain and bewitching fog. We spent eight instead of the usual four hours on the road.

We persisted and reached Durban right after the lunch hour, hungry and tired. With a few hamburgers quickly stuffed into our stomachs, we proceeded to meet our potential customers. In three hours, we visited seven of them, three of whom placed orders, which together valued at 23,000 US dollars. We spent seven hours on the way back. By the time we arrived home in Johannesburg after 1:00 am, we were totally exhausted. But it was with this rocky ride that my company's business in South Africa finally took off. The three customers all became long-term buyers of our products later on, but more importantly, we tasted the fruits of creative thinking.
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Essay24
Describe an experience in which you exercised leadership and made a difference in an organization.

As my company's top guy in South Africa since October 1995, I have secured a strong presence for my company in South Africa. To do this, I have streamlined our business, devised new incentive program for our employees, and cut back the cost.

Before I was made the manager, my company was trying to sell a wide range of Chinese products in South Africa, including commodities as different as foodstuff, china, clothing, and textiles. Seeking to do many things too fast, the company incurred huge costs but generated little profit. Upon careful analysis of the market situation, I determined that my company should concentrate on marketing textiles, for which we had relative advantages in terms of expertise and supplies. So, we pulled out of the markets of other products, where we had no special advantages in the fierce competition. With the benefit of scale in one product, we quickly achieved better efficiency.

With a new incentive program I developed, the company's sales people, its biggest asset in South Africa, worked harder and more productively. In my scheme, remuneration was strictly tied with one's performance. Each salesperson's income is made proportionate to his or her volume of sales. With this program, the company brought in more revenue and the sales people made more money for themselves.

Large sums of money were saved for the company because, with strict control of operational cost, I drastically cut down the company's overhead in South Africa. For this, I put in place a clear chain of authorities with respect to who can authorize what amount of spending for what purpose. That has worked very well. With the cost down and revenue up, the company's profits have soared.
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Essay28
If you are in charge of the company you work for now, what strategic changes would you make to give your company a competitive edge?

I really enjoy my current job, particularly the fact it is challenging. I am exporter vis-a-vis the Chinese market, but in South Africa, I am in fact an importer. This dual role notwithstanding, I have to conduct careful market research, tough negotiations and be always on the lookout for more and better business opportunities. The demanding nature of the job means that I must muster all my intellectual resources in order to do the job well. This has forced me to improve both my professional expertise and my strength of my personality constantly.

I also enjoy the career opportunities that the job has brought me in the last two to three years. As I said, very few of my former classmates have moved so far or so far up the corporate ladder as I have in the last two to three years. This has brought me not only handsome monetary compensation but also professional respect from my friends and confidence in myself.

It used to be hard to say what I disliked about my job, but this has changed recently with the deepening Asian financial crisis. With the drastic devaluation of most Asian currencies and the Chinese government's determination to uphold the value of China's currency, Chinese products are getting increasingly expensive in foreign markets, particularly those emerging markets, including in South Africa. By now, we have lost all pricing advantage we ever had, which has made it increasing difficult for us to do business abroad. The dire situation has aggravated the already intense competition among Chinese exporters, who are racing to beat each other's offer of prices. This state of affairs simply cannot be allowed to continues for long, or we may lose significant amounts of money.

If I were promoted to the top management of the company, I would make a strategic change to our business. I do not want to abandon the South African or other African markets, and the market share we occupy will be needed in the future, say, after the Asian financial crisis comes to an end or China is forced to devalue its currency. No big company with long-term plans should pull out of the market and simply give up its market share to its competitors. But meanwhile, the company has to be doing commercially viable business to survive, or it will make no sense to talk about the future. So, every effort must be made to ensure that our loss of pricing advantages can be compensated for by better services and more value-added technologies.

But more importantly, we must shift the focus of our business if we want to be certain that we can ride out the financial crisis. For now, instead of exporting Chinese products for consumption in South Africa, we can import South African products, particularly raw materials and wine, which can now be bought at almost unprecedented bargain prices, thanks, again, to the financial crisis that has swept into Africa.

This will be good for China as a whole, too. One way or another, China's economic takeoff will have to happen. The country will need raw materials on a massive scale as it pursues a host of gargantuan infrastructure projects. The Asian financial crisis surely has given China headaches, but it should be taken to be nothing but a curse. China's imports are getting cheaper, which will help cut down the cost of its infrastructure projects and relieve the Central Government of some of its financial burdens.

When my company is engaged in both imports and exports, it will enjoy much more resiliency in the volatile marketplace. In fact, it will place the company in a position where it can hardly ever lose. That way, I will find my job much more gratifying and a whole lot less distressful.
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Essay26
What are the three most important accomplishments in your life?

The three most significant achievements in my life are: winning acceptance into the Beijing University, winning a job with Tigerta Group Corporation Ltd., and winning the position of general manager of Tigerta's South African chapter.

On the strength of the high scores that I obtained in 1990 in the National University Entrance Examinations, which are held every year to screen high school graduates for higher-learning, I got to enroll myself into the Beijing University, considered by most people as China's best institution of higher education. Five years at Beida, as it is known in Chinese, endowed me with extensive knowledge, broad perspectives, confidence in myself and a strong sense of mission and responsibility. I entered into Beida a naive small town teenager, but, five years later, I graduated a mature man.

One sign of my maturity was that I chose to work for Tigerta Group Corporation Ltd., based in the boomtown Shenzhen, across the border from Hong Kong. This went against the trend among university graduates in Beijing, most of whom prefer to stay in the nation's capital even today. But I wanted to join a good-sized company in a pioneering city. Shenzhen was an ideal place as it was the venue where most of China's reforms are first tested before they are dropped or adopted nationwide. Working for Tigerta, one of the country's top 300 companies, as its CEO's assistant, I learned first-hand how a modern Chinese is managed. By participating in the policy deliberations, I gradually developed my own thinking on management.

In 1996, I was sent to South Africa to be Tigerta's top gun in opening up that country's market, which was closed to Chinese businesses for decades as the Chinese government refused to deal with its former white government. In South Africa, I worked perforce independently, which forced me to keep learning and exploring. I had to come up with a solution to every problem, big or small, no matter what. The pressure was intense, but my entrepreneurial spirit was tempered. In South Africa, I got to improve my command of English by leaps and bounds, since it was my working language every day.
The hardship that necessarily accompanies expatriate businessmen did not deter me, but rather helped to steel my will and give me unprecedented will power.
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Essay27
You have the opportunity to invite three individuals who have ever lived to help you solve a problem. What problem would you solve? What role would each person, including yourself, play on the team? (1-2 pages)

I would like to help solve the education problems in China, as that has been my long held dream. Education needs people who are devoted to the progress of the society.

I would like to have Confucius who lived 2,000 years ago to help me to promote a higher moral standard of the general public. He was a great educator advocating human dignity, forgiveness, honesty, diligence and charity. Traditional Chinese ethics and culture to a large extent stem from Confucian teachings. A person who wishes to be properly treated when in a subordinate role must, according to the Confucian Golden Rule, treat his own inferiors with propriety. In the midst of the warfare and tyranny, he urged a system of morality and statecraft to bring about peace, stability, and just government. Today after the era of communism in China, our nation is in desperate need of new ethical standards to guide its people's behavior.

I would also invite Benjamin Franklin, the American statesman, scientist and writer to help me educate the educated. He helped draft the Declaration of Independence, which he signed. As a scientist, he proved the presence of electricity in lightning through his famous experiment with a kite in a thunderstorm. Today, many Chinese intellectuals lack the sense of social responsibility and they pursue their studies only to improve their personal life. Franklin would be a good example as an outstanding intellectual, who was devoted to the cause of freedom and the cause to understand the natural forces.

I would also ask for help from Kenan's family, who donated to the Kenan-Flagler School of Business. People like them have through their altruistic actions made education much more affordable and attainable. I will invite her or him to China and preach on contribution to education. If we believe one's value lies in one's contribution to society, then contribution to education renders the highest value to the contributor. In making such contributions, the contributor does not only maximize his contribution to the society but also sow the seeds of uplifted human beings, who can be inspired to pay back to the society that they feel indebted to.

As for myself, I will do something really special. In China, the government allows only one child in each family to receive public-financed education as one of the measures to reinforce Family-Planning Policy. While this policy is necessary to forestall a catastrophic population explosion in the world's most populated country, it is very unfair to those "extra children," who did not choose to come to this country. They are often deprived of equal rights to education, which usually means they will not have any opportunities whatsoever. Private schools in China only cater to kids in wealthy families and are prohibitively expensive. I will set up schools to take in only these disenfranchised children and provide them with quality education. I will make sure that my school instill in them good values and mold them into responsible and noble citizens.
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Essay25
What is your most important achievement and how has it changed you?


Born into an ordinary family in a small town in China, I, as a child, used to believe that whether one can be successful depends on one's luck. It never occurred to me that I could get anywhere or become somebody. Such is life, I thought. But I still studied hard in high school, thinking that it would not do any harm anyhow. My diligence proved rewarding, as I passed the mandatory university entrance examinations with such high scores that I was accepted into the Beijing University, described by Bill Clinton as "China's Harvard" on his recent trip to my home country. That was really a milestone in my life.

Once I entered into the Beijing University, I had a lot more confidence in myself and I began to believe that, as long as I tried hard enough, everything would be possible. With that kind of confidence, I graduated from the university as one of its top students, which won me a host of excellent job offers. Having taken up a job, I believed that I could have an outstanding career if I worked hard enough. With industry and tenacity, I have been quickly promoted up the corporate ladder. I am convinced that it is my intellectual caliber and hard work, not good luck, that ensures my continuous success in life.

It is with such confidence that I am now applying for acceptance into the Harvard business school, which no doubt has a reputation of selectivity and distinction. I know that most of Harvard's applicants make up the cream of their communities, but I also know that I will make no less a businessman than any of them.
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我在这里提醒一下大家,这些范文只能起到参考作用,要想写出真正个性化的短文,还需要自己下大功夫,多看范文,多动笔,多交流,勤修改。
Your future. Our mission.
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many thanks

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