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12. “The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.” (pool第34题)
错误:1。关心环境的人不一定是使用这张卡的,他们关心的方面可能与环保组织关心的方面不一致。
           2. 关心环境的方式有很多种,不局限于使用信用卡来表达。可以直接捐赠到环保组织。
           3. 利润关系到收入和支出,也许比较两者后收入会小于支出,那就不对了。

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13. “Two years ago Nova High School began to use interactive computer instruction in three academic subjects. The school dropout rate declined immediately, and last year’s graduates have reported some impressive achievements in college. In future budgets the school board should use a greater portion of the available funds to buy more computers, and all schools in the district should adopt interactive computer instruction throughout the curriculum.” (pool第14题)
错误:1。Causal oversimplification.说不定还有其他原因,比如学生兴趣加强,更加勤奋,老师更加专业。。。。。。
      2.Based on false analogy.每个学校和每个课程都有不同的特点及需求,不能妄加类比。
      3.All things are equal.过去与现在的情况也许会不同。

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14.“Currently more and more books are becoming available in electronic form — either free of charge on the Internet or for a very low price per book on CD-ROM.* People who would not pay bookstore prices will now have access to whatever book they want from their home or work computers. Consequently, literary classics are likely to be read more widely than ever before: 72 percent of those responding to a recent online survey said they would read books in electronic form, and 81 percent said they believed that reading classic works was important. Given this newly developing market, we should invest in E-Classics, a new company that sells electronic versions of literary classics.” (pool第106题)
错误:1。More accesses to cheaper books do not necessarily guarantee the desire to read classics.
2.the survey is doubtful。不知道接受调查的人数及人群代表性。
3.It is hard to make profit when there are so many E-books available on the net.

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15. “The country of Sacchar can best solve its current trade deficit problem by lowering the price of sugar, its primary export. Such an action would make Sacchar better able to compete for markets with other sugar-exporting countries. The sale of Sacchar’s sugar abroad would increase, and this increase would substantially reduce Sacchar’s trade deficit.” (pool第40题)
错误;1.没有给出理由为什么降价是最好的办法,说不定价格现在已经很低了,没有降价空间了。
     2.通过降价而增加的销量可能不会对收入有增加的影响,除非增加的销售额能弥补并超越降价带来的损失部分。
     3.说不定通过减少进口是个更好的办法。因为贸易逆差是由进口大于出口造成的。

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16. the Cunch(貌似) Breakfast cereal contain 20% more nutrients than any other cereal in the city XXX. Moreover, in the survey conducted by us, 75% consumers prefer to the taste of Cunch Breakfast cereal than other cereal products. However, 消费者似乎并没有显著的青睐这个cereal。Therefore, in order to increase the sales, we should redesign the front of the Cunch Breakfast box with detailed information about the two features mentioned above(即多20%的营养,75%认为口味出众) (题库里没找到) 3次
错误:1。 Survey is doubtful.
      2. 销量低的原因可能有其他因素。可能喜欢吃这个产品的人没有消费能力,比如小孩子。

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17. “Eight years ago, our firm’s profits were increasing with each new employee we added. We discovered that each employee had the skills and motivation to generate more revenue for the firm than his or her salary cost us. However, for the past two years, our profit margin has been falling, even though we have continued to add employees. Thus, our newer employees are not generating enough revenue to justify their salaries. We must not be hiring new employees with the same level of skills and motivation as those we used to attract. Clearly, then, failures in the human resources department account for our falling profits.” (pool B4)
错误:1。 Causal oversimplification.增加员工是发生在前,但是不能就把这个看做是利润下降的唯一因素,可能还有供求关系的影响、设备更新慢等因素,还有可能是市场营销决策有误之类的。没有理由说新进的员工就不能产生比薪水高的效益。无端的假设。
       2. 8年前和2年前背景情况也许不同,现在可能更加竞争激烈,因此就更需要有效率的员工,人力资源部门要负责招聘,而不能专断地要停止招新。

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18. 6月份的时候公司进行了advertising on parking lots and show room of luxury automotibles. And the sales increased significantly for both luxury and inexpensive models. 这证明这种投放广告的方式是有效的, 可以同时带来高级汽车(luxury)和普通汽车(inexpensive) 的销售增加. However, in Feburary, 同样针对inexpensive models的广告活动,没有带来sales的增长. 因此,公司应该在以后的广告活动中put the luxury models in front并center at luxury modles. 这样,现行可以maximize profits.
错误:1。 2月份和6月份时间不同,背景也会有所不同。犯了all things are equal的错误。说不定那个时候因为之前买车买多了,就暂时不买了而已。证据不足。不能就因为这样子就要专门为贵的车做广告,common sense 告诉我们毕竟大家应该是买便宜的车要多吧。
2. 公司的收入和成本有关,如果专门针对贵的车做宣传,那广告成本必然会增加,收入也不一定会上升。而且也不一定会卖的好。因为很多人可能看到是贵的车就不买了。。。

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19. “Last year, we surveyed our employees on improvements needed at Company X by having them rank, in order of importance, the issues presented in a list of possible improvements. Improved communications between employees and management was consistently ranked as the issue of highest importance by the employees who responded to the survey. As you know, we have since instituted regular communications sessions conducted by high-level management, which the employees can attend on a voluntary basis. Therefore, it is likely that most employees at Company X now feel that the improvement most needed at the company has been made.” (pool第64题)
错误:1.survey is doubtful.不知道参加调查的员工人数,调查方式是匿名anonymous还是记名named,若是记名的话,说不定这些不是他们想要的改进。
     2. 改进效果无从得知,没有调查。不可专断认为效果很好。

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20. 去年,由于demand下降,原来经营traditional fuel的公司,like BXXX Corporation, 它的profits 和stock price都下降了 。但是,那些经营renewable energy的公司的profits 和stock price却大幅度上升了。Therefore, BXXX决定让公司的scientists在renewable energy方面进行research.这样公司的stock price和profits 就at least 不会下降,即使面对未来的demand下降。
错误:1。让科学家在可再生能源方面进行研发是需要很大成本的,利润等于收入减去成本,所以不一定会赚。
      2. 最后一句说即使未来需求下降,公司利润和股价至少不会下跌是没有根据的。

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21. W这个地方的经济是rely on tourism的,但是因为industry pollution,不能再吸引像以前那样多的游客了。幸运的是,又发现了煤的存在。mining companies 可以贡献很多的tax,然后又说了,without mining, W这个地方的revenue will decline.
错误:1.挖煤提供的税收与旅游业的收入多少的比较没有证据,如果税收小于旅游业带来的收入,那这个方法也不好。
     2.这个地方政府可以通过改善环境,减少工业污染来重新吸引游客,拉动旅游业经济的增长。

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