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求助! OG VERBAL 蓝~ 68题


Manufacturers  sometimes discount the price of a product to retailers for a promotion period  when the product is advertised to consumers. Such promotions often  result in a dramatic increase in amount of product sold by the manufacturers to retailers. Nevertheless, the  manufacturers could often make more profit by not holding the promotions.
Which of  the following, if true, most strongly supports the claim above about the manufacturers'  profit?
(A)           The amount of  discount generally offered by manufacturers to retailers is carefully  calculated to represent the minimum needed to draw consumers’ attention to  the product.
(B)           For many  consumer products the period of advertising discounted prices to consumers is  about a week, not sufficiently long for consumers to become used to the sale  price.
(C)           For products  that are not newly introduced, the purpose of such promotions is to keep the  products in the minds of consumers and to attract consumers who are currently  using competing products.
(D)           During such a  promotion retailers tend to accumulate in their warehouses inventory bought  at discount; they then sell much of it later at their regular price.
(E)            If a  manufacturer fails to offer such promotions but its competitor offers them,  that competitor will tend to attract consumers away from the manufacturer's  product.


为什么D正确~各种不懂~  求助!谢谢!
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题干:
1.Retailer 在对消费者打广告的时候,manufacturer也会对该商品对retailer打折
2.对于manufacturer来说,打折会使商品销量增加
3.可是,不打折对于manufacturer反而会赚钱

求support

问题关键:为什么不打折会赚钱------答案一定是打折对于M的利益来说是有损害的

看答案:

A.打折力度经过M仔细计算,确保吸引客户---------------------------------削弱
B.消费者没有适应价格(就算这个理由合理,那也只是损害了Retail的利益)-----无关排除
C.对于老产品,促销目的是XXXXX-------------------------------------无关排斥
D.Retail压货,过一段时间再以正常价格倒卖---绝对损害M的利益------------正确
E.如果不打折,M利益会受损---打折,利益才保住------------------------------削弱


此道题干也类似于:

某产品的代理商A,对其代理产品的母公司:B公司说:我帮你开拓市场,人傻钱多,你给我折扣就行
B公司一听乐了,给他很大的订货优惠
结果B发现,给了优惠,自己反而赚不了钱

为什么呢?
代理商趁有折扣的时候疯狂压货,之后也不订货鸟~

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谢谢啦!

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