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OG12-80

80. Products sold under a brand name used to command premium prices because, in general, they were superior to nonbrand rival products. Technical expertise in product development has become so widespread, however, that special quality advantages are very hard to obtain these days and even harder to maintain. As a consequence, brand-name products generally neither offer higher quality nor sell at higher prices. Paradoxically, brand names are a bigger marketing advantage than ever.



Which of the following, if true, most helps to resolve the paradox outlined above?



(A) Brand names are taken by consumers as a guarantee of getting a product as good as the best rival products.

(B) Consumers recognize that the quality of products sold under invariant brand names can drift over time.

(C) In many acquisitions of one corporation by another, the acquiring corporation is interested more in acquiring the right to use certain brand names than in acquiring existing production facilities.

(D) In the days when special quality advantages were easier to obtain than they are now, it was also easier to get new brand names established.

(E) The advertising of a company’s brand-name products is at times transferred to a new advertising agency, especially when sales are declining.


答案A.  请问: why A, not C?
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brand names are a bigger marketing advantage than ever------

A选项是说consumer的立场,而C是说corporation的想法,那corp的想法其实是源于有利可图,那就是A,更加直接。而C还要再继续推断~~

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C选项太过具体。brand names are a bigger marketing advantage than ever的原因不可能只来自公司合并吧。无论如何,brand-name商品都是吸引消费者,所以,A是“终极”选项。

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谢谢~~

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题目问的是什么意思?B是什么意思?

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我想这种做生意的题目,最主要的东西就是profit 而和profit最相关的就是customers了

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what's paradox? Quality and High Price VS. Bigger Marketing
Which choice is the BRIDGE between these two?
Ofcouse A (connected the marketing value with quality and price)

Assumption, consumers always looking for best quality and good price products<-- Marketing Target

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C选项没能解释为什么是paradox,而仅仅强调了品牌的优势

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