myice

Issue 27
1.        一个公司最重要的asset就是它的员工。只有有高素质而且尽心尽力为公司服务的员工，才会有高效率的生产。高质量的产品、好的服务让顾客满意从而为企业赚得利润。如果没有好的员工这一切都是不存在的，而如何才能吸引有高素质的员工并且让他们尽心尽力的为公司服务呢?只有通过改善工作环境、提高回报水平使工人对公司满意才能作到这一点.
2.        但是安全感就不是那么的重要了。虽然对有些员工来讲安全感可能会提高他们的效率，但是反过来有些员工会有恃无恐迟到早退，无故旷工或者是没有全心全意。
long-term success primarily dependent job satisfication job security high productivity hign quality high quantity product skillful proficient masterful professional with all one's heart serve efficient efficiency satisfied contented profit entice enticement security secure in the knowledge that one has strog backing factor determine determinant successful factor typical typically vital pivotal ultimate eventual final eventually decidedly substandard subconsciousness subconscious workplace potential excessive nevertheless competitor competition morale
This list hardly exhausts all the factors that can contribute to ..., and none of them is pivotal in any case.
complacency complacent self-satisfied
While ... clearly boosts ...., the same cannot be said for ...

View1: employees are one of the most important assets of a company. Job satisfaction of the workers influences a lot on their performance thus overall productivity which play a fatal role in the success of the company.
View2: unlike job satisfaction, job security may not necessarily lead to success.
Evidence: job security induce laziness, lack of motivation

myice

29. “Too many people think only about getting results. The key to success, however, is to focus on the specific task at hand and not to worry about results.”
“太多的人只想到得到结果。成功的关键是注意手边的特定事情而不担心结果。”
你怎么看这句建议的意思，总的来说，你认为它值得遵守吗？从你自身的经验，观察和阅读给出相关的原因and/or例子来支持你的观点。
1.        只想到结果的人而不注意手边的事情的人往往因为太迫切的期待结果而不屑于把手边看似琐碎的小事做好.事实上每一个目标的达成都是需要无数这样的事情集合在一起才可以达成的.
2.        同样的只注意手边的事情也是不可取的.因为一直这样就缺少了高屋建瓴的技能往往会过分注意细节而忽略了从整体上的把握.每一件事情就都变成是在孤立的完成而不是在为一个核心pivotal的目标而服务这样会忽略了重点降低效率.
at hand anxious anxiety specific specialized certain  result outcome eventuality consequence sequence think it scorn to trivial petty accomplish accomplishment attainment keystone advisable可取的inadvisable to operate from a strategically advantageous position strategical strategy advantageous advantage disadvantage focus on the details solely ignore efficiency keystone endproduct proceed process precedent preceding merit admittedly daunting overwhleming
Admittedly, this advice has some merit, by focusing on the details at hand one is less likely to become discouraged by the daunting and overwhleming tasks ahead in an ambitous project.
without reference to virtually The central problem with this advice is that focusing attention completely on the task at hand without reference to how that task is related to the end product would be virtually impossible to do.
random diligent likelihood minimal

View1: without achievements of specific tasks there will be no base for final results.
View2: however, without a specific ideal destination, efforts will find no way to go.

myice

Issue 31
1.        把收入作为选择职业的首要考虑因素会使人忽视了生命中更应该追求的其他东西。事实上有许多人为了追求更为重要的目标而放弃了使自己获得最大收入的职业。象是特蕾莎修女，她以助人为快乐。尽管在物质上是清贫的但是却在别人快乐的同时自己也得到了幸福的回报。mother Teresa, winner of the Nobel Peace Prize,dedicated the majority of her life to helping the poorest of the poor in India. Although she was not rich all through her life, she was happier than most of her contemporaries because she gained happiness when she helped the poor.bliss blessedness  还有一些人为了做全职家长更好的照顾孩子更是完全牺牲了得到钱的职业。在他们看来和家人在一起生活照顾他们的起居饮食是自己最开心的事情。
2.        诚然经济基础是一切其他活动的前提，但追求钱以外更重要的目标并不一定意味着就会得不到物质回报或者是一定会过得潦倒。事实上两者是可以相互促进的。一个追求智力上或者是创造力上的成就的人象是作家艺术家或者是音乐家当他们的作品问世时候他们同时也得到了物质的回报。othes choose to pursue intellectual or creative fulfillment-as wirters, artists, or musicians. 而这些钱反过来又会为他们的创作提供更好的条件和环境.
ignore overlook neglect pursue go in for in pursuit of aspire after be down and out mutually come out be published priority primarily appreciate notion profession lucrative有利的 stem from subordinate ... to ...
recreation physical health psychological making money is not an end in the end of itself. acknowledge strike a balance overriding高于一切的 factor

myice

1.        Admittedly, 人们都不是生活在童话里fairy tale，人们需要面对日常生活中的各种花费，而金钱是保障这一切，从而保障人们生命的基础。financial gain does be an important factor in choosing a career.
2.        但是，这不代表说，所有人都应该把它regard it as the most important…因为after all, 金钱只是满足我们生活的手段，还有更多更家重要的东西，金钱无法满足。比如精神生活：首先，很多人选择很多工作，造福社会，但它们pay less than others，比如social work, nursing. 人们认为精神世界更重要，帮助别人。。。；另外，良好的工作环境，同事关系，使人们精神好。
3.        因为首先：不同人有不同的需要，又比如说，有的妈妈为了照顾孩子，选择地点离家比较近的工作，even though this job can provide her less money than those far from her home.。。再比如说，有的人为了事业上更大的成就，会选择能提供更多机会promotion，或者培训之类的。如果全部考虑金钱，则很可能丧失更多进步的机会。

View1: Financial gain is an important factor in choosing a career.
View2: However, there are more factors play important roles in making job decisions. chance for promotion, training, work environment, corporate culture and reputation, welfare other than financial form
Evidence: Vincent Van Gogh .If he transfer to other career for monetary consideration, there will be no such beautiful scenes as starry night and sunflowers shining forever in our art history.
View3: In my opinion, the best career is the combination of special interests and financial benefits.

myice

Issue 32
1.        广告有没有反映idea？首先我们来看一下idea的定义a formulated thought or opinion 但是广告所展现给我们的通常是一个产品一项服务或者是公益广告中的一项倡议都不能称为是idea a mere picture of a product, service, outlook, or fashion is not an "idea".
2.        由上面的论述可以得出广告并不能传递idea，事实上更谈不到传递一个国家的idea。因为大部分的广告都是商业广告，都是某个企业为了推销一种商品或者服务而产生的。它只能代表一个企业的营销理念而和一个国家的idea没有任何一点关系。
3.        诚然，有一些公益广告是可以反映社会某个部分的成员的idea的。例如:环保组织.然而这些广告只在所有的广告中占据了可以忽略的一个部分，而且它也不能代表一个国家的idea
definition reflect reflection mirror exhibit public-interest advertisement appeal petition judging from the preceeding analysis advertisements can not convey an idea, not to mention 更不要提showing the idea of a nation.commercial advertisement promotion strategy admittedly environmental conservation negligible true

1.        广告确实可以反映一个国家的偏好preference，比如，在东亚eastern Asia的很多国家，电视上proliferation of cosmetic which can impede suntan and make skin appear white，表现了这些国家对白色皮肤的偏好。而同时，另一些western国家中，很多运动用品的广告，体现了对户外运动的喜好。但是这些，并不是一个国家的思想，只是一些时尚流行。。。
2.        广告只能反映superficial的现象，而不是一个国家真正的思想，文化等深层次的东西。因为广告，毕竟只是商家为了推销产品而使用的手段，它的主要只能是persuade the consumers to buy。而不能承担展示精神的作用。有人会说，public-interest advertisements can reflect the concern of specific groups. for example, the environmental… 但这些广告少之又少。despite a few variance, many advertisements in different countries appear to be very much similar. 而我们不能说这些国家拥有一样的思想。只能说商家拥有相似的销售理念。

View1: the most important factor of the evaluation of a AD is its persuasive power. To become more convincing, the designers of the AD always turn to emotional touch by evoking respondence on mass opinions.
View2:ADs, whose nature is business promotions, are often dominate by beneficial concerns not national ideas.

myice

Issue 33
1.        人们不会尊重一个不能完成他要求别人完成的任务自己却不能完成的领导。这是人之常情，人们通常都只会欣赏和尊敬比自己优秀的人，而不喜欢被一个不能完成任务却命令自己去做的人心存敬意。例如克林顿总统当commander-in-chief 的时候，由于众所周知他曾经逃避兵役，很自然的下级军官和士兵都不是很尊重他。
2.        人们不信任一个自己完不成任务却要求别人去完成的人。仍然举克林顿总统的例子。由于他逃兵役被视为没有能力，下级都对他的决策心存怀疑，这也就潜在的导致了执行上的不尽心不尽力。
3.        诚然是否能完成自己交给别人的任务并不是衡量一个leader重要指标。可能领导能力、,组织能力、运筹能力更为重要，但是我们不能忽视人们心理上的看法，尽管它可能并不合理但它确实是存在的。
normal human feelings admire adore respect superior to evade escape military service subordinate soldier be doubtful of be suspicious of execution implement admittedly true potentially evaluate index leadership psychological psychology psychologic psychologist exist subsist ...in ... serves as a fitting and public example
1.        诚然，如果在其领导的领域内几乎一窍不通，一个领导很难得到下属的信任和支持，会被看作layperson. 比如，人们无法想象一个不具备任何电脑知识的人，该如何领导一个庞大的IT企业，比如MICROSOFT在激烈的市场中竞争。
2.        但是，这是否意味着作为领导，必须要有能力完成每一项他要求下属做的事呢？这个问题，与领导和员工的真正作用有很大关系！首先，领导的职责是制定长期的发展方针，并且保证这个方针的贯彻执行，adhere to their strategic plans不被偏离。组织员工共同合作完成任务。on the other hand, 员工的作用是各司其职，更加具体的specific task.
3.        从以上两种职责不难看出，领导与员工起到significantly different functions，让领导完成每一个subordinate要做的工作，unfair的。比如，不能blame a CEO for lacking the skills of typing。要对下属做的事有很好的了解，但不一定都要做。否则，领导就失去了意义，成为了一个全能的工人。omnipotent worker with all kinds of skills.

View1: It is human nature to admire then follow someone who is more competent than themselves.
View2: But a feature of a good leader is to organize people with different specialities together and let them perform as a whole. It is too ideal to expect the leaders to have all the specialities of his subordinates.

myice

34. “All citizens should be required to perform a specified amount of public service. Such service would benefit not only the country as a whole but also the individual participants.”
“所有的市民都应该被要求完成一定量的公共服务。这样的服务将不但从整体上给国家带来好处，也能给个人的参与者带来好处。”
1.        比起专业的公共服务组织，所有的公民都完成一定的公共服务显得比较低效率。因为我们是在一个高度专业化分工十分明晰的社会，放弃专业的公共服务组织而采取强制性的公民义务形式的服务会使得效率十分低下，而且也会让大多数 人不满，毕竟每个人都有自己的职业和爱好。
2.        管理成本的高昂也是该计划难以贯彻的一个原因。这项决定潜在上要求了要有人监督每个公民是否履行了自己的义务，也要有人给每个公民分配任务.
3.        诚然就象作者所说的那样确实会从整体上给国家带来一定的好处，同时给每个参与的人提供和更多人交流等机会，但是在权衡利弊之后尤其是在和专业化组织对比之后还是得不偿失的be not worth the candle mandatory compulsory ...be weighed against ...
individual compliance enforcement nullify stifle incompetence competent tantamount to 等价 insofar as...

myice

1.        对于国家和社会的好处：首先，强制性mandatory social work可以增加人力资源——因为social work的wage比较低，所以在非强制的情况下，只有少数人愿意参加，这样导致了人员的不足；广泛的参与extensive participation可以引起大家的重视——激发人们更加爱护公共设施,从而降低整个expense on the maintaining. 因为公共设施becomes a aggregation of the hard work of all the citizens. 人们不付出努力,就不会珍惜
2.        对参与者的好处: The principal thing in this world is to keep one’s soul aloft.  Flaubert（the great novelist）公共服务可以使人们更加意识到自己的社会责任感duty, 也同时有益于平时的工作; 可以增加人与人的交流, 在完全没有压力的环境下, 心灵得到放松.
3.        当然, 完全强制有可能引起stimulate抵触emotion of repellence, 也要注意方法,同时不要影响正常的工作.

View1: public service, a main approach to show social responsibilities, benefits both the county and the participants.
View2: When becomes a burden and stress to the participants, public service harm not only individual performers but also entire society. Cost of enforcement, reduction of efficiency , increase of abhorrence.

myice

36. “Businesses and other organizations have overemphasized the importance of working as a team. Clearly, in any human group, it is the strong individual, the person with the most commitment and energy, who gets things done.”
“企业和其他组织过分强调了团队工作的重要性。很明显，在任何人类团体里，都是最强的个人，那个具有最多义务和能量的人，把事情完成的。”
The author's assert brings in the controversail and complex question that is being discussed a lot now : teamwork or individual energy and commitment, which one is more important to a company or other types of organizaitons? The author claims that teamwork has been overemphasized. To the contrary, I believe that is the author who makes an overemphasis by saying "It is the strong individual, the person with the most commitment and engergy, who gets things done.
1.        每个个人都是组织的一个组成成员。每个人都各司其职。尤其是在科学技术如此进步的今天很少有人能象作者所说的那样独立完成一项任务。事实上每个人都是完成了工作的一个部分一个方面，而合在一起才有了团队的成功。
2.        一个公司一个组织并不是所有成员的简单加总.如果是这样的话,那么也就没有必要形成一个团队了每个人独立完成就好了.事实上一个团队可以把个体有机的组织在一起,使整体的运做更有效率更有成效,这才识组织存在的原因.
3.        诚然集体的每个任务都是许多个别员工的努力组成的.但是这其中的每个人都不是完全独立的.没有设计人员,生产人员无法生产,而没有生产人员,销售人员亦无法销售.
regimentation团队精神 each does his or her own duty technology organic organically

View1: efficiency comes from work divisions. In today’s business world, it is unpractical for one person to accomplish an entire program. Actually, only every competent person finishes one part of the mission, entirely whole program get done.
View2: An organization is not simply put competent people together but combine them to form a organic integrity, thus induce higher efficiency an productivity.

myice

36. “Businesses and other organizations have overemphasized the importance of working as a team. Clearly, in any human group, it is the strong individual, the person with the most commitment and energy, who gets things done.”
“企业和其他组织过分强调了团队工作的重要性。很明显，在任何人类团体里，都是最强的个人，那个具有最多义务和能量的人，把事情完成的。”
The author's assert brings in the controversail and complex question that is being discussed a lot now : teamwork or individual energy and commitment, which one is more important to a company or other types of organizaitons? The author claims that teamwork has been overemphasized. To the contrary, I believe that is the author who makes an overemphasis by saying "It is the strong individual, the person with the most commitment and engergy, who gets things done.
1.        每个个人都是组织的一个组成成员。每个人都各司其职。尤其是在科学技术如此进步的今天很少有人能象作者所说的那样独立完成一项任务。事实上每个人都是完成了工作的一个部分一个方面，而合在一起才有了团队的成功。
2.        一个公司一个组织并不是所有成员的简单加总.如果是这样的话,那么也就没有必要形成一个团队了每个人独立完成就好了.事实上一个团队可以把个体有机的组织在一起,使整体的运做更有效率更有成效,这才识组织存在的原因.
3.        诚然集体的每个任务都是许多个别员工的努力组成的.但是这其中的每个人都不是完全独立的.没有设计人员,生产人员无法生产,而没有生产人员,销售人员亦无法销售.
regimentation团队精神 each does his or her own duty technology organic organically

View1: efficiency comes from work divisions. In today’s business world, it is unpractical for one person to accomplish an entire program. Actually, only every competent person finishes one part of the mission, entirely whole program get done.
View2: An organization is not simply put competent people together but combine them to form a organic integrity, thus induce higher efficiency an productivity.