GWD21-Q40~求问~

bodkicker

A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers.Its strategy is to publish very low list prices for workstations in order to generate interest among the buyers for those corporations.

Which of the following, if characteristic of the marketplace, would tend to cause the manufacturer’s strategy to fail?


A. The proposed list prices would seem low to a typical buyer for the manufacturer’s most important corporate customers.
B. The capabilities of workstations suitable for given jobs are not significantly different among various manufacturers.
C. The manufacturer’s most important corporate customers employ as buyers persons who are very knowledgeable about prices for workstations for customer-aided design.
D. Customers differ significantly in the percentage of resources they can devote to computer workstations.
E. Buyers for corporations that purchase workstations for computer-aided design receive bonuses for negotiating large discounts from the list price.

答案是E。我选的是C。因为这些买家如果对行情很懂的话，对于商家提出来的price list说不定会有微词，而不买账。计划失败。
再来看E，说买家如果砍价砍得厉害，那么会收到一笔bonuses，请问这个bonuses文中没有提及啊，而且如果是商家给予这笔bonuses，不是自己打自己嘴巴么？
请问我的理解有什么问题，求助NN啦~

rmbaos

我觉得这道题可以理解成一种手段目的的结构。
目的：increase sales
手段：pulish low prices
结论：strategy fails（即buyers for those corporation doesn't tend to buy）
选项要能够说明手段不行，或者目的达不到即可。
E选项是buyers买了低价的就拿不到bonuses说明手段是不行的。
而C选项是说buyers明白这到底值多少钱，那样降价更加是可以说明手段是能达到目的的。

bodkicker

恩，豁然开朗了啊

DmsCyyS

此题我也错选了C。看答案后才明白。

E，如果定价低，买方的买手没有砍价空间，买手从自己所在的买方公司拿不到bonus了，从卖方买产品的积极性就不高，卖方seeks to increase sales的目标是达不到。

C，自己当初做题时的想法是：买方的买手是个行家，很懂价格，知道底细，卖方定价低也就达不到seeks to increase sales的效果了。
这个思路的不好处是在于，如果是卖方定价高，这个选项还能说通一点，但这里是卖方定价低。


从复习开始，逻辑RC就比较纠结，不见长进，好像没找到门路。发愁中……

bodkicker

恩，谢谢你的指教！
一开始没看懂题目，以为是定价太高了，buyers会不高兴。
理解有误啊~

mba2013

觉得你在做CR好象有个误区. 其实并不是题干没有提到的就是无关项,提到的就是答案. 还要距体分析.

good luck

billsq

E中提到的bonous是和buyer往下砍价的多少挂钩.这钱是buyer的公司拿的.如果定价太低, 没法大幅度砍价的话,那buyer一定会不高兴的.
mfg的计划就可能失败.