LBG

3.        出现日期：11.25 by uupigyu318

题库44. The following is part of a business plan created by the management of the Megamart grocery store.
“Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.”

LBG

2.        出现日期：11.25 by marshal111,shentuomi,
2. 出现频率2
Greentree Grocers has been experiencing high sales volume but decreasing profit margin. Its customers are wealthy people looking for gourmet food and luxury shopping experience, so it must cut costs without hurting the customers' shopping experience. So it plans to layoff 10 employees per store and eliminate expensive displays and free samples. In addition, it will partner with XX Cafe to have a coffee shop in each store. This is supported by a recent survey that the Grocers and the Cafe attract similar types of customers. The conclusion is that Greentree Grocers will experience high sales volume as well as high profit margin. 大力感谢likebing的提供~
1.  作者忽略 裁员和减少试用的负面影响，如服务质量下降，顾客满足感下降，这种效果在奢侈品店尤为明显，因此可能减少销售量。
2.  作者没有对咖啡店的收入成本分析。很可能的一种情况是咖啡店带来的收入弥补不了咖啡店的成本。 开咖啡店需要占用更大面积而且雇佣更多员工。
3.  另外影响MARGIN 的因素有很多，如果原材料成本上升很快，裁员也是杯水车薪。By OliverJ