返回列表 发帖

请教大全-3-4

 


Which of the following best completes the passage below?


Sales campaigns aimed at the faltering personal computer market have strongly emphasized ease of use, called user-friendliness. This emphasis is oddly premature and irrelevant in the eyes of most potential buyers, who are trying to address the logically prior issue of whether______>>


(A) user-friendliness also implies that owners can service their own computers


(B) personal computers cost more the more user-friendly they are


(C) currently available models are user-friendly enough to suit them


(D) the people promoting personal computers use them in their own homes(E)


(E) they have enough sensible uses for a personal computer to justify the expense of buying one


请问这道T为什么不选C呢?

收藏 分享

具体的说:

原题:生产商向顾客强调其“操作友好”的特性,但顾客认为这个特性的强调不成熟。因为他们会先

考虑什么?

答案e说的是利用程度与费用的比较。意思是不管什么特性,不管这特性有多强大,我得先考虑我是

否非常需要这种特性,然后再跟价格比较,来决定到底买不买。在营销学里叫做customer value:

the differences between the benefits a customer sees from a offering and the costs the

obtaining those benifits

TOP

顾客买一件产品时,首先考虑的是自己是否需要,而非产品本身的性能如何如何.我觉得这道题考得更多的是对这一生活常识的理解.

TOP

当CONSUMERS买东西的时候, 如果他们认为对于他们而言没有足够的理由(OR USERAGES)去花钱一样商品的时候,即使商品被宣传的再好,一般CONSUMERS也不会去买.

TOP

谢谢~~有点点感觉了,但是还是没完全懂呢~~~

TOP

我认为解题点是,premature and irrelevant ,选项the logically prior issue,应该与前面提到的ease of use, called user-friendliness无关,才能印证作者认为premature and irrelevant的观点。

TOP

返回列表

站长推荐 关闭


美国top10 MBA VIP申请服务

自2003年开始提供 MBA 申请服务以来,保持着90% 以上的成功率,其中Top10 MBA服务成功率更是高达95%


查看