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依据别人也许没有我这个版本完善的JJ,我查了Wikipedia什么是predatory pricing,你会读到:
Concept: In theshort term predatory pricing through sharp discounting reduces profit margins,as would a price war, and will cause profits to fall. Competitors who are notas financially stable or strong may suffer even greater loss of revenue orreduced profits. After the weaker competitors are driven out, the survivingbusiness can raise prices above competitive levels (to supra competitivepricing). The predator hopes to generate revenues and profits in the futurethat will more than offset the losses it incurred during the predatory pricingperiod.
In essence, thepredator undergoes short-term pain for long-term gain. Therefore, for thepredator to succeed, it must have sufficient strength (financial reserves,guaranteed backing or other sources of offsetting revenue) to endure theinitial lean period. There must be substantial barriers to entry for newcompetitors.
But thestrategy may fail if competitors are stronger than expected, or are driven outbut replaced by others. In either case, this forces the predator to prolong orabandon the price reductions. The strategy may thus fail if the predator cannotendure the short-term losses, either because of it requiring longer thanexpected or simply because it did not estimate the loss well.
So the predatorshould hope this strategy to succeed only when it is substantially strongerthan its competitors and when barriers to entry are high. The barriers preventnew entrants to the market replacing others driven out, thereby allowing supracompetitive pricing to prevail long enough to dwarf the initial loss.
39和44合并 29和43合并 26和49合并 |
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