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Cranfield SOM Marketing 课程介绍(兼Marketing专业申请参考)
这里有很多同学在考虑学Marketing或者已经拿到offer。很多帖子都在讨论择校的问题,不知道有多少同学问过Marketing到底是什么,Marketing有些什么,我能从Marketing中学到什么。根据自己学习MKT的过程,我总结了下MKT的课程及其学习目的和一些体会,希望能帮助大家理解MKT的一些领域,在决定大方向和申请时候能有用。对于对MKT有兴趣的同学,也可以来作为自学的参考。本文没有推荐阅读书目是因为学校的书大多是国内买不到的书,所以推荐的意义不大,感兴趣的可以自己找些相关主题的书。如果是准备自学的话可以找中文的;如果是准备出来读这科的,建议读原版的为主,一来提高自己阅读水平,二来根据个人经验,MKT专业书的翻译水平参差不齐,容易水土不服。
阅读指南:
英文的段落为课程的原始大纲,中文的为学习目的的翻译加自己的体会。下面的推荐指数为个人评价,并且和老师的上课和理念有关,纯属娱乐,各位同学可以自己去进一步探索寻找自己的兴趣。每个学校都有自己的教学理念,有不同的课程组合,一切根据自己的兴趣来,盲目的横向比较是没有意义的。
背景介绍:
关于专业的背景可参考以前的一些帖子,在此不重复了,单说这一届的班级。一共30个人,华人一共7个。全班平均年龄是27岁,有工作经验的学历和工作背景都不同,有制造业,有IT,有快速消费品,有媒体,有金融。无工作经验的大多是商科背景,英国学生有从DURHAM的,也有从LOUGHBOROUGH来的。

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What do employees in e-Commerce fields do?
Students with backgrounds in e-Commerce typically work in Information Technology (IT) fields, often as the managers of IT infrastructures. They can also oversee the development and marketing of Internet web sites as project managers. Graduates of e-Commerce programs leave school prepared to fill positions in the technical staffs of corporations.
I do not have a background in Computer Science. Will an e-Commerce MBA be too technical for me?
While a Master’s in e-Commerce might require greater familiarity with IT concepts, most e-Commerce and e-Business programs are designed for traditional MBA students in addition to those with IT experience.
What degree options are available in this area?
Undergraduates can earn a Bachelor’s in e-Commerce or e-Business. Graduate students can earn a Master of Science in e-Commerce or an MBA with an e-Commerce or e-Business concentration.
What is the difference between a Master’s Degree in e-Commerce and an MBA with a concentration in e-Commerce?
The basic difference between these two options is that the master’s degree is highly specialized and will allow you to focus almost exclusively on computer science and business administration. In contrast, an MBA program will permit you to develop a general set of management skills as well as e-Commerce knowledge. There are advantages to each: a master’s program will enable you to delve into e-Commerce issues in greater depth; an MBA program will allow you to spend your first year developing a set of skills that can be transferred to other areas.
While both a master’s degree and an MBA concentration will prepare you to hold management positions within the field of e-Commerce, master’s programs are designed to help you become a leader in technology management and integration. In contrast, an MBA degree may also qualify you to hold management positions in other fields, should you become interested in a different career.
What subjects will I study?
As an e-Commerce student, you will study traditional business topics like finance, accounting and marketing, but your coursework will emphasize Information and Communication Technology (ICT). Your studies will probably include classes on e-management, electronic marketing marketing, online business strategies, MIS, web site development and IT applications. Students with IT backgrounds may take advanced computer science courses as well.
What careers do e-Commerce students pursue?
e-Commerce graduates can assume management roles in e-Business and e-Commerce fields, including operations, marketing, technical support and administration. Many become consultants for large corporations that want to incorporate internet business into their strategic plans. Companies may need you to improve B2B online transactions, vitalize internet product sales, or research e-Commerce competition.
What’s the overall career outlook for this field?
e-Commerce has suffered setbacks since the failure of many startup dot-coms, but the overall demand for business managers with information technology backgrounds should not decrease in the long run. The marketplace has changed dramatically with the introduction of companies like ebay and Amazon.com; most companies now recognize that they must develop and maintain e-Business programs in order to remain competitive. Consequently, the need for employers with e-Commerce skills remains. E-Commerce opens up entirely new business opportunities around the world; as old market practices incorporate new technologies, the field will increase in importance.

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MBA细分专业的概述
较早以前的资料了,不过还是适用于现在的MBA专业分类。我个人感觉写的还是比较全面的,对于正在选择学校选择专业的朋友可以提供一些有用的信息。一起分享。
1. Accounting

What do accountants do?
Accountants offer a wide array of business and accounting services including public, management, and government accounting, as well as internal auditing. In each of these major fields, accountants and auditors prepare, analyze, and verify financial documents in order to provide information to clients.
Public Accountants: Public accountants perform a broad range of accounting, auditing, tax, and consulting activities for their clients, who may be corporations, governments, nonprofit organizations, or individuals.
Consultants: Consultants offer advice in areas such as compensation or employee health care benefits; the design of accounting and data processing systems; and the selection of controls to safeguard assets.
Forensic Accountants: Forensic accountants investigate and interpret bankruptcies and other complex financial transactions.
Management Accountants: Management accountants record and analyze a corporation''''s financial information in addition to budgeting, performance evaluation, cost management, and asset management.
Public Sector Accountants: Government accountants and auditors maintain and examine the records of government agencies and audit private businesses and individuals whose activities are subject to government regulations or taxation.
What degree options are available in accounting?
Undergraduates can earn a bachelor’s degree in accounting or take accounting classes as part of a business degree. MBA students can choose concentrations in accounting, and some schools offer master1s degree in accountancy (MAcc).
What's the difference between a master's in accounting and an MBA with an accounting concentration?
While both an MBA with a focus on accounting and a Master of Accounting (MAcc) degree will prepare you to assume managerial positions within the field of accounting, the MBA degree will provide you with more general skills that are transferable to other areas. The MAcc will provide you with greater accounting expertise and will prepare candidates for the Certified Public Accountant (CPA) exam, but fewer transferable skills. Some MBA programs provide candidates with sufficient credit hours required to sit for the CPA exam. The MBA degree''''s broad curriculum also helps accountants with client management and other strategic issues in performing their jobs, especially in management advisory services.
What will I study?
The MAcc curriculum generally includes preparation for the CPA exam, and the Certified Management Accountant (CMA) examination, in addition to courses in financial and managerial accounting, research, business valuation, cost management, information systems, auditing, policy, taxation, and consulting services. MBA curriculum with an accounting concentration emphasizes general management and business coursework as well as in depth accounting applications and concepts.
What skills are necessary to work in the field of accounting?
Certification and licensure in accounting and auditing are standard requirements for employment in this field. Successful accountants and auditors are generally detail-oriented, highly motivated researchers, and knowledgeable about U.S. and international tax laws, economics and money markets. In addition to self-confidence, maturity, and the ability to work independently, candidates for accounting positions need a broad range of skills including:
Excellent mathematical and computer skills
Excellent analytic and problem solving skills
Excellent oral and written communication skills
Strong interpersonal skills
What career paths do MBA or MAcc graduates follow?
Many graduates enter into the profession as financial analysts or internal auditors in such areas as financial planning, resource allocation, and management information systems. Beginning public accountants usually start by assisting with work for several clients. Those who excel may become supervisors, managers, partners, open their own public accounting firms, or transfer to executive positions in management accounting or internal auditing in private firms. Management accountants often start as cost accountants, junior internal auditors, or as trainees for other accounting positions. As they rise through the organization, they may advance to accounting manager, chief cost accountant, budget director, or manager of internal auditing. Some become controllers, treasurers, financial vice presidents, chief financial officers, or corporation presidents. In general, there is a large degree of mobility among public accountants, management accountants, and internal auditors. Practitioners often shift into management accounting or internal auditing from public accounting, or between internal auditing and management accounting.
What certification or training is necessary for a career in accounting?
Professional recognition through certification or licensure provides a distinct advantage in the job market. All CPAs must have a certificate and the partners in their firm must have licenses issued by a State Board of Accountancy. The vast majority of States require CPA candidates to be college graduates, but a few States substitute a number of years of public accounting experience for the college degree. Nearly all States require CPAs and other public accountants to complete a certain number of hours of continuing professional education before their licenses can be renewed. Voluntary certification can attest to professional competence in a specialized field of accounting and auditing. Graduates from accredited colleges and universities who have worked for 2 years as internal auditors and have passed a four-part examination may earn the designation Certified Internal Auditor (CIA) from the Institute of Internal Auditors.

What's the overall career outlook for accountants?
According to the US Bureau of Labor Statistics, employment of accountants and auditors is expected to grow about 10 to 20 percent through the year 2008. As the economy grows, more accountants and auditors will be needed to set up books, prepare taxes, and provide management advice. In response to market demand, these accounting professionals will offer more management and consulting services as they take on a greater advisory role and develop more sophisticated and flexible accounting systems. Also, internal auditors will increasingly be needed to discover and eliminate waste and fraud. Competition is keen for the most prestigious jobs in major accounting and business firms, but graduates with a master''''s degree in accounting or a master''''s in business administration will have a distinct advantage in the job market.
2.  e-commerce

What do employees in e-Commerce fields do?
Students with backgrounds in e-Commerce typically work in Information Technology (IT) fields, often as the managers of IT infrastructures. They can also oversee the development and marketing of Internet web sites as project managers. Graduates of e-Commerce programs leave school prepared to fill positions in the technical staffs of corporations.
I do not have a background in Computer Science. Will an e-Commerce MBA be too technical for me?
While a Master’s in e-Commerce might require greater familiarity with IT concepts, most e-Commerce and e-Business programs are designed for traditional MBA students in addition to those with IT experience.
What degree options are available in this area?
Undergraduates can earn a Bachelor’s in e-Commerce or e-Business. Graduate students can earn a Master of Science in e-Commerce or an MBA with an e-Commerce or e-Business concentration.
What is the difference between a Master’s Degree in e-Commerce and an MBA with a concentration in e-Commerce?
The basic difference between these two options is that the master’s degree is highly specialized and will allow you to focus almost exclusively on computer science and business administration. In contrast, an MBA program will permit you to develop a general set of management skills as well as e-Commerce knowledge. There are advantages to each: a master’s program will enable you to delve into e-Commerce issues in greater depth; an MBA program will allow you to spend your first year developing a set of skills that can be transferred to other areas.
While both a master’s degree and an MBA concentration will prepare you to hold management positions within the field of e-Commerce, master’s programs are designed to help you become a leader in technology management and integration. In contrast, an MBA degree may also qualify you to hold management positions in other fields, should you become interested in a different career.
What subjects will I study?
As an e-Commerce student, you will study traditional business topics like finance, accounting and marketing, but your coursework will emphasize Information and Communication Technology (ICT). Your studies will probably include classes on e-management, electronic marketing marketing, online business strategies, MIS, web site development and IT applications. Students with IT backgrounds may take advanced computer science courses as well.
What careers do e-Commerce students pursue?
e-Commerce graduates can assume management roles in e-Business and e-Commerce fields, including operations, marketing, technical support and administration. Many become consultants for large corporations that want to incorporate internet business into their strategic plans. Companies may need you to improve B2B online transactions, vitalize internet product sales, or research e-Commerce competition.
What’s the overall career outlook for this field?
e-Commerce has suffered setbacks since the failure of many startup dot-coms, but the overall demand for business managers with information technology backgrounds should not decrease in the long run. The marketplace has changed dramatically with the introduction of companies like ebay and Amazon.com; most companies now recognize that they must develop and maintain e-Business programs in order to remain competitive. Consequently, the need for employers with e-Commerce skills remains. E-Commerce opens up entirely new business opportunities around the world; as old market practices incorporate new technologies, the field will increase in importance.


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3. Entrepreneurship
What do entrepreneurs do? Entrepreneurs have many options: they can be business owners and managers, venture capitalists, or small business consultants. In addition, some become intrapreneurs within established companies.
What is intrapreneurship?
Intrapreneurs work within corporations to develop new products, increase innovation, and build employee morale. Intrapreneurship appeals to some because it allows them to pursue creative business ideas with the support of a large company’s resources.
What degree options are available in this area?
Some schools offer undergraduate degrees in Entrepreneurship. In addition, graduate students can earn an MBA with an entrepreneurship concentration.
What subjects will I study?
Entrepreneurship MBAs are encouraged to draw upon their creative potential as they learn to build ventures. They are prepared to manage different stages of growth for business enterprises. Entrepreneurship programs allow you to focus on the specific business skills needed to bring an early stage company or small business to life. In addition to the core MBA course, you may take classes in entrepreneurial management, growth strategies, venture financing, cash flow management, and market research.
Many MBA programs offer students chances to work with small businesses; some also give top MBA students opportunities to launch their own ventures in the second year of study.
What skills will I need?
In addition to an overall comprehension of business administration, entrepreneurs should have:
Business savvy: You must understand business theories and practices to build a successful venture. Although some entrepreneurs have not attended graduate school, others believe that an MBA provides small business managers with invaluable administration skills.
Innovation and creativity: Creativity is imperative to entrepreneurs. How will your business stand out from its competition? Your venture may benefit from the introduction of new products, public relations techniques, or even new management practices. It will be up to you to determine what is best for your business.
People skills: As an entrepreneur, you will be the one who pitches products to potential investors or assists customers during sales. Understanding the needs of clients is crucial to your success, as is the ability to communicate with your partners and supporters.
The ability to multitask: Even if you start a business with other partners, you will probably have to tackle a range of tasks in different areas before the venture returns enough capital to hire additional employees. You may meet with potential clients in the morning, then design advertisements at the office during the evening.
The ability to take risks: Starting your own venture always entails uncertainty. You will put your own business reputation on the line, donating personal time and effort to build a customer base. Moreover, a new business requires sizeable financial investments – a start-up is not easy, but the opportunity to manage business operations is probably worth the risk.
What’s the overall career outlook for this field?
Entrepreneurs have always been the backbone of the American economy. Today’s corporate conglomerates were started by men and women with innovative – even outlandish – ideas who had the dedication to make their new ventures thrive. As an entrepreneur, you will be a leader in the business community, whether you take over the family business, purchase or start your own venture, or work within a larger company to revitalize its practices.
4. Finance

What do finance professionals do?
A tremendous range of opportunities for finance professionals can be found in the private, public and non-profit sectors. Most in the financial services industry are employed in such areas as commercial banking, corporate finance, financial planning, investment banking, money managing, insurance, and real estate. Also, almost every firm, government agency, and organization have financial managers who oversee the preparation of financial reports, direct investment activities, and implement cash management strategies.
Commercial Banking: A career in commercial banking offers opportunities in financial management, accountancy and auditing, securities, commodities, and financial services sales, as well as in financial and credit analysis.
Corporate Finance: Employees working in corporate finance find the money to run the business, grow the business, make acquisitions, plan for it''''s financial future and manage any cash on hand.
Financial Planning: Financial planners help individuals plan their financial futures.
Insurance: Jobs in insurance involve helping individuals and business manage risk to protect themselves from catastrophic losses and to anticipate potential risk problems. A variety of areas in insurance include work as an underwriter, a sales representative, an asset manager, or an actuary.
Investment Banking: Investment bankers help companies and governments issue securities, help investors purchase securities, manage financial assets, trade securities and provide financial advice.
Money Management: Money managers hold stocks and bonds for institutional clients.
Real Estate: In the real estate fields many are employed such areas as title insurance, construction, mortgage banking, property management, real estate appraisals, brokerage and leasing, and real estate development.
What degree options are available in finance?
Undergraduates can earn a bachelor1s degree in finance or take finance classes as part of a business degree. MBA students can choose concentrations in finance, and some schools offer master’s degrees in finance or PhD programs.
What's the difference between a master's in finance and an MBA with a finance concentration?
The basic difference between these two options is that a master’s in finance is a highly specialized degree that will allow you to focus almost exclusively on issues related to finance. In contrast, an MBA program will allow you to develop a general set of management skills in addition to specific finance knowledge. There are advantages to each: a master1s program will enable you to delve into finance issues in greater depth; an MBA program is will allow you to spend your first year developing a set of skills that can be transferred to other areas. While both a master1s degree and an MBA concentration will prepare you to hold management positions within the field of finance at some point in your career, an MBA degree may also qualify you to hold management positions in other fields, should you become interested in a different career.
What will I study?
Coursework generally covers statistics, economics, accounting policies and procedures, corporate budgeting, and financial analysis methods. Advanced courses in options pricing or bond valuation and knowledge of risk management are often covered. Courses in investments, taxes, estate planning, and risk management also are helpful.
What skills are necessary to work in the field of finance?
Financial professionals must be detail-oriented, highly motivated researchers, and knowledgeable about U.S. and international tax laws, economics and money markets. In addition to self-confidence, maturity, and the ability to work independently, candidates for financial industry positions need a broad range of skills including:
Excellent mathematical and computer skills
Excellent analytic and problem solving skills
Excellent oral and written communication skills
Strong interpersonal skills
What certification or licensing is necessary?
A college degree, and in most cases an MBA, is recommended for a career in the finance industry. A license is not required to work as a personal financial advisor, but advisors who sell stocks, bonds, mutual funds, insurance, or real estate, may need licenses to perform these additional services. Certification, although not required for financial analysts or personal financial advisors to practice, can enhance professional standing and is strongly recommended by many financial companies. Financial analysts may receive the title Chartered Financial Analyst (CFA) and personal financial advisors may obtain a Certified Financial Planner (CFP) or Chartered Financial Consultant (ChFC) designation. Both titles demonstrate to potential customers that a planner has extensive training and competency in the area of financial planning.
As an MBA graduate what career options will I have in finance?
The financial field offers many possibilities to MBAs, but the most sought after jobs are within corporate finance, investment banking, and securities firms. Finance MBAs often go into the corporate world as Financial Analysts or Investment Banking Associates. Other careers for MBAs are in asset management, equities research, and private client services. Many MBAs become management consultants with expertise in cash management, restructuring and workouts, emerging markets, or strategy. MBAs on the corporate side may aspire to careers that lead to corporate treasury, and ultimately the Chief Financial Officer (CFO) role in the corporation. Financial analysts may advance by becoming portfolio managers or financial managers, directing the investment policies of their companies or those of clients. Personal financial advisors who work in firms also may move into managerial positions, but most advisors advance by accumulating clients and managing more assets.
What's the overall career outlook in finance?
According to the U.S. Bureau of Labor statistics, increased investment by businesses and individuals is expected to result in faster-than-average employment growth of finance professionals through 2010. However, competition is expected to be keen for these highly lucrative positions. The majority of salaried advisors and analysts work for security and commodity brokers, exchanges, and investment services firms. Candidates with a master''''s degree should have the best job opportunities. Familiarity with computer financial software packages also should enhance a jobseeker''''s employment prospects.

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5. General Management

What do general managers do?
General managers and top executives plan, organize, direct, control, and coordinate the operations of an organization and its major departments or programs. Although they have a wide range of titles such as chief executive officer, president, executive vice president, owner, partner--- all formulate policies and direct the operations of businesses and corporations. The nature of high level executives'''' responsibilities depends upon the size of the organization. In large organizations, their duties are highly specialized. In smaller organizations, such as independent retail stores or small manufacturers, a partner, owner, or general manager is often also responsible for purchasing, hiring, training, quality control, and day-to-day supervisory duties.
What degree options are available in general managment?
Undergraduates can earn a bachelor1s degree in management or take courses in management as part of a business degree. MBA students can choose a concentration in management, and some schools offer master1s degrees and PhDs in general management.
What's the difference between a Master of General Management and an MBA with a general management concentration?
While both an MBA with a focus on management and a Master of General Management degree will prepare you to assume managerial positions within the business world, the MBA degree will provide you with more general skills that are transferable to other areas. The master''''s in management will provide you with greater management expertise, but will provide you with fewer transferable skills. The MBA degree''''s broad curriculum also helps managers integrate the different functions within a company.
What will I study?
Students in MBA programs with a management concentration will most likely study everything from marketing, international economics, entrepreneurship, information systems, microeconomics, finance, in addition to managerial accounting, human resources management, leadership, statistics and management science.
What skills are necessary to work in the field of general management?
Managers with strong leadership qualities and the ability to improve the efficiency or competitive position of an organization are most successful. An analytical mind able to quickly assess large amounts of information and data is very important, as is the ability to consider and evaluate the interrelationships of numerous factors. General managers and top executives must also be able to communicate clearly and persuasively. Other qualities critical for managerial success include leadership, self-confidence, motivation, decisiveness, flexibility, sound business judgment, and determination.

What is a typical career path for an General Management-MBA graduate?
General managers often have experience in a particular field, such as accounting or engineering and are promoted to general management positions as their skills progress. Many general manager and top executive positions are filled by promoting experienced, lower level managers when an opening occurs, and many are promoted from within the organization. Advancement may be accelerated by participating in company training programs that focus on company policy and operations.
General managers may advance to top executive positions, such as executive vice president, in their own firm or they may take a corresponding position in another firm. They may even advance to peak corporate positions such as chief operating officer or chief executive officer. Chief executive officers often become members of the board of directors of one or more firms, typically as a director of their own firm and often as chair of its board of directors. Some top executives establish their own firms or become independent consultants.
What's the overall career outlook for general management?
According to the US Bureau of Labor Statistics, projected employment growth of top executives varies by industry, however, keen competition is expected for top executive positions because the prestige and high pay attract a large number of qualified applicants. Many openings occur each year as executives transfer to other positions, start their own businesses, or retire. Salaries vary substantially by type and level of responsibilities and by industry. According to a salary survey done by Executive Compensation Reports, a division of Harcourt Brace & Company, the median salary for CEOs of public companies from the fiscal year 1998 Fortune 500 list was approximately $800,000. Three quarters of CEOs in the nonprofit sector made under $100,000 in 1998, according to a survey by Abbott, Langer, & Associates.
6. Human Resource Management

What do employees in human resource management do?
Human Resource managers play critical roles not only in the selection, training, and evaluation of employees, but also in the establishment of organizational structures (for example, through the development of managerial hierarchies). They may develop compensation packages or handle questions about workforce laws and regulations.
HR managers can manage employees in private and public sectors. They can also work within a company or as private contractors to advise corporations on anticipated organizational change.
What degree options are available in this area?
Undergraduates can earn a Bachelor’s in HR Management. Graduate students can earn a Master’s Degree in HR Management or an MBA with a concentration in HR Management
What is the difference between a Master’s Degree in HR Management and an MBA with a concentration in HR Management?
The basic difference between these two options is that the master’s degree is highly specialized and will allow you to focus almost exclusively on human resource management. In contrast, an MBA program will permit you to develop a general set of management skills in other areas while you learn about human resource practices. There are advantages to each: a master’s program will enable you to delve into human resource issues in greater depth; an MBA program will allow you to spend your first year developing a set of skills that can be transferred to other areas.
While both a master’s degree and an MBA concentration will prepare you to hold management positions, master’s programs are designed to help you become a leader in human resources. In contrast, an MBA degree may also qualify you to hold management positions in other fields, should you become interested in a different career.
What subjects will I study?
MBA programs in human resource management focus on the skills that are required to be effective organizational managers. Traditionally, students learned about managing human resources; now, however, emphasis is also placed upon organizational behavior and information systems management.
As an HR MBA, you might study human resource development, the legal aspects of management, and strategic human resource management. You will also become familiar with the social, cultural, and economic factors that influence employee relations. Furthermore, you will learn how to assess and improve essential components of company operations, including compensation, benefits, salary negotiations and safety standards.
What skills will I need?
In addition to an overall comprehension of business administration, HR MBAs should have:
Legal knowledge: HR managers have to deal with complex aspects of company business, including layoffs, salary adjustments and labor disputes. All HR managers need to understand laws and regulations, like the Age Discrimination in Employment Act, that affect the workforce. Companies cannot risk violating these laws and rely on HR departments to keep up-to-date with any regulatory changes.
People skills: Tact is an essential HR trait: you must be able to have forthright discussions with employees about earnings, job performance, and future opportunities. If you are involved with labor or salary negotiations, you must be a strong mediator who can find common ground between diverse points of view. Understanding employee needs is crucial to your success, as is the ability to make difficult, well-planned decisions.
Communication skills: Since you may oversee the development of human resource policies, you should be a proficient speaker and writer. Clarity is fundamental in the HR field.
What careers do HR MBAs pursue?
HR MBAs have many career choices. According to the GMAC, graduates with significant business experience fill management positions in strategic operations, while most MBAs accept roles in diverse HR fields. The GMAC notes that some popular careers include:
Recruiters: Recruiters are an essential part of a company’s human resource team. As a recruiter, you may research prospective candidate pools, conduct interviews, and evaluate potential employees.

Compensation managers: A position as a compensation manager may appeal to you if you enjoy accounting and finance. You will manage the company’s compensation plan, researching industry trends and regulations to be sure that your salaries remain competitive.
International HR managers: An international HR position enables you to work with company personnel in a multinational corporation. You may start out in a domestic position before moving to a higher level job in another country. Some international managers oversee employee relations in several branch offices worldwide, each of which has its own HR manager on site.
What kinds of firms employ HR MBAs?
It is difficult to find a company that does not have at least one human resource position. Above all, large corporations need HR managers to maintain relationships between executives and entry-level workers and to prevent fallouts during labor disputes. Smaller corporations also need individuals with advanced HR degrees to manage salary and hiring processes.
What’s the overall career outlook for this field?
HR is a highly competitive field comprised of individuals from a variety of educational and occupational backgrounds. The GMAC estimates that employment will grow in the upcoming years as the workplace becomes increasingly diverse. Employers will have to respond to new regulations or to stricter versions of existing labor, health, and safety laws, which will open up new positions for HR MBAs. The salaries vary based upon the job position and size of the company; other important factors include your previous experience and level of education.
7.  International Business
What do employees in international business fields do?
International business graduates may work in domestic or international positions with private companies, governments or other organizations. As a international business major, you will be prepared to work in international finance, marketing, management, importing/exporting or sales.
Global professions are the future of business. Unlimited career opportunities await individuals who can bring international perspectives to business firms.
What degree options are available in this area?
Undergraduates can earn a Bachelor’s in International Business, but most upper-level international management positions require an MBA or Master’s Degree. MBA students can specialize in international business/management.
Find Schools with International Business Programs
What is the difference between a Master’s Degree in International Business and an MBA with a concentration in international business?
The basic difference between these two options is that the master’s degree is highly specialized and will allow you to focus almost exclusively on issues related to international business. In contrast, an MBA program will permit you to develop a general set of management skills in addition to specific multinational knowledge. There are advantages to each: a master’s program will enable you to delve into international issues in greater depth; an MBA program is will allow you to spend your first year developing a set of skills that can be transferred to other areas. While both a master’s degree and an MBA concentration will prepare you to hold management positions within the field of international business, an MBA degree may also qualify you to hold management positions in other fields, should you become interested in a different career.
What subjects will I study?
MBA programs in international business can be general or specialized programs, but most cover basic aspects of business administration like accounting, finance, management and marketing. The main focus is on topics like international governmental policies, international financial services, cross-cultural management, unique customs and attitudes, and other factors that affect multinational operations management.
You will study the major laws and organizations that affect global business and trade (the European Union, NAFTA, the Latin American Common Markets, etc). Students also study international strategy: a successful product in Thailand may flounder in Laos. Foreign language proficiency is generally required in order to make you an efficient communicator. Furthermore, study abroad programs are highly recommended, as are internships with multinational corporations.
What skills will I need?
In addition to an overall comprehension of business administration, international business students should have:
Cultural Sensitivity: Even well-known corporate giants have erred unintentionally when they fail to research cultural beliefs and traditions in new markets. You must be able to speak more than one language and should be well versed in the practices of the country where you work; a simple blunder, like an improper business card exchange, can offend potential clients.
Patience and flexibility: Do not expect to start work in Paris or Hong Kong. Most international business women and men begin their careers in domestic operations and advance to positions abroad after demonstrating prowess at home. When new markets open to your company, opportunities may arise in countries that you never considered. If you long to be an international executive, be willing to accept a position in Eastern Europe. Your achievements there might help you secure the job of your dreams in Latin America.
People skills: Whether you pitch products to upper-level executives or assist customers during sales, you need to know how to work with diverse groups of individuals who come from very different cultural backgrounds. Understanding the needs of clients is crucial to your success, as is the ability to perform as part of a multinational team.
Communication skills: To excel in business, you must be able to convey your ideas effectively and efficiently. You should be a proficient speaker and writer. Take time to research which languages are most important in your field. For finance careers, Asian and Latin American languages are useful. If you are interested in information systems management, consider Russian or the languages of developing nations.
Creativity: Turn your ideas into marketing tools and you will become a valued employee. Creativity is vital to multinational corporations, which must sell their products to a variety of customers. If your concept successfully redesigns a popular American product for sales in New Zealand, it may propel you into a management position.
The ability to work under pressure: The launch of a new ad campaign or product is extremely intense; unforeseen cultural issues and trade barriers can arise at the last minute. You will be at a competitive advantage if you can meet impending deadlines quickly.
What kinds of firms employ international business students?
The list is extensive, but frequent employers include banks, import/export corporations, multinational manufacturers, consulting firms, international nongovernmental organizations (NGOs), electronics companies and transportation industries like shipping and airlines.
What careers do international business students pursue?
The international business profession is expanding rapidly as an increasing number of companies conduct multinational transactions. Your specific field may be in accounting, finance, marketing, management, purchasing or production, but you will focus on global and cultural business issues. Common job titles include Import/Export Agent, Foreign Currency Investment Advisor, Foreign Sales Representative and International Management Consultant.

What’s the overall career outlook for this field?
International business is influenced by numerous socio-cultural, political and legal factors, but overall employment is expected to rise as young organizations like the European Union expand and recruit new economic partners.
Salaries depend upon the size and location of the company, as well as your own related experience, level of education and cultural skills. Entry-level earnings can range from $24,000 to $40,000, and these numbers will&nbs

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Mr. Alsop is a Wall Street Journal news editor and senior writer


Doors Are Closed
For International M.B.A.s
By RON ALSOP
Special to WallStreetJournal.com


It's a moment Peter Veruki won't soon forget. Two M.B.A. students from China were conferring with him about their dead-end job search last spring when they suddenly broke down in tears.

The two women at Rice University's Jones Graduate School of Management had impressive entrance-exam scores and grades, plus one had earned a doctorate degree in biosciences and the other, a master's degree in economics. How was it, they asked Mr. Veruki, that they couldn't even manage to get on the interview schedules of campus recruiters? They were devastated to be treated so coldly by recruiters. Mr. Veruki, executive director of admissions and career planning at the Houston school, tried to explain the effects of the economic downturn and the Sept. 11 terrorist attacks on recruiting, but he felt terrible that he couldn't offer the women any consolation.

Mr. Veruki told me about his distressing experience to help explain why the number of foreign students declined so much this year at the Jones School. About 21% of its first-year students are foreign, compared with nearly 30% of its second-year class. "I felt I had a moral obligation to reduce the number of international students," Mr. Veruki says, "with companies acting in such a nationalistic way by refusing to even look at talented foreign students for U.S. jobs."

As if tougher student visa policies and stiffer competition from U.S. applicants weren't enough, M.B.A. hopefuls from abroad also are finding it harder to win admission to American business schools because of the continued recruiting slump. Like Rice, some schools are purposely limiting the number of international students because they currently have such limited career opportunities in the U.S.

During the boom years of the 1990s, some schools clearly allowed the percentage of foreign students to spiral too high, sometimes exceeding that of U.S. students. Now, schools aren't meeting the needs of the many recruiters who will hire only domestic students. Nor are they satisfying foreign students who want to stay in the U.S. after graduation.

"It's just not fair or ethical bringing international students here thinking the streets are paved with gold," says Lisa McGurn, assistant dean for career management at the University of Rochester's Simon Graduate School of Business Administration. Rochester has slashed the percentage of foreign
students: The first-year class is 37% international, compared with 55% a few years ago.
2003-5-15 23:26 paisley
Schools also are well aware that they need to keep recruiters happy, now more than ever. "You make it difficult for companies to want to come back to campus if you have 40% or 50% international students and they are looking only for Americans," says Tom Kozicki, director of the M.B.A. career-resource center at the Marshall School of Business at the University of Southern California in Los Angeles. The Marshall School has become more rigorous in screening foreign applicants on their English skills and the quality of past work experience. Consequently, just 21% of Marshall's first-year students come from abroad, compared with 27% of the second-year class.

About 40% of the students at the University of Connecticut School of Business in Storrs are international, still a high number, but much less than the 56% a few years ago. Connecticut is trying to pick the most employable foreign applicants -- those with a strong business background rather than experience in government and not-for-profit organizations, as well as people with expertise in information-technology or engineering.

The University of Illinois at Urbana-Champaign College of Business ended up with fewer international students in the first-year class -- 43%, compared with 47% in the second-year group and 50% in the graduating class of 2002 -- but that was mainly because of a bigger crop of highly qualified U.S. applicants. This year, says Mary Miller, associate dean of the M.B.A. program, "we may purposely have to reduce or be much more selective in the type of international students we admit."

The Job Market

Traditionally, international students have faced a more arduous job search than Americans. Some companies have long resisted hiring foreign graduates for full-time jobs in the U.S. because they didn't want to sponsor them for work visas or deal with potential language and cultural issues. But now more companies are shutting out foreign students because they have far fewer jobs to fill and can easily recruit talented Americans for them. Why hassle themselves with the paperwork to sponsor a foreign M.B.A. student for a work visa?

"We're seeing more emotional and patriotic feeling -- an `America first' mentality -- since Sept. 11," says Kathie Decker, director of M.B.A. career services, at the University of Iowa Tippie College of Business in Iowa City. Tippie would like to see the percentage of international students drop below 40%; currently, 42% of first-year students are foreign as are 46% of second-years.

Foreign M.B.A. students can more easily find summer internships in the U.S. The challenge is the full-time job. Some companies flatly refuse to interview international students. Others will consider them only for certain positions outside the U.S. For example, as long as there is an ample supply of U.S. talent, General Electric Co. is hiring international M.B.A.s to work for the company only in their home countries.

At Kraft Foods Inc., a spokeswoman says, "we make it a general policy not to sponsor foreign people for jobs in the U.S. unless they bring very specific skills we can't find among U.S. citizens."

The situation could become even more difficult for foreign students next school year when the number of work visas is expected to be drastically reduced. Currently, the federal government can issue as many as 195,000 H-1B visas annually to company-sponsored employees, but the maximum number will soon be cut to 65,000.

So these days, schools must be blunt when informing international applicants about the heavy odds against securing a job in America. I especially applaud the University of Rochester's promotional brochures for truth in advertising. In its list of recent M.B.A. recruiters, Rochester has begun italicizing the names of the few companies that have hired international students for jobs in the U.S. And the brochure goes on to warn that, "Such hiring practices vary with economic conditions."

Rosemaria Martinelli, director of M.B.A. admissions and financial aid at the Wharton School at the University of Pennsylvania, also says she doesn't sugarcoat anything. "I'm dead honest with international applicants," she says. "I tell them that we are not the same country we were four or five years ago. If their goals are so fixed on the United States, they may need to reevaluate them."

But candor alone really isn't enough for M.B.A. programs that don't attract as many recruiters as Wharton and other top-ranked schools. Even with fair warning, many international students will look at a school's placement results and figure they'll be one of the fortunate few who get to stay in America.

At the very least, I would advise foreign students to think long and hard about the challenging job market before applying to business school. Can you afford to return to your home country and its pay scales after taking on big student loans to cover the $100,000 cost of an M.B.A. degree? If not, are you prepared for a long, stressful job search and chilly treatment from most recruiters?

It isn't easy. Just ask Marcelo Wolff. "Technology companies have been willing to talk with me, but I find that most consumer-product companies won't consider me for U.S. jobs," says Mr. Wolff, an Argentine M.B.A. student at the University of North Carolina at Chapel Hill. He previously worked for Procter & Gamble Co. in Argentina but can't land a marketing job in the U.S. with P&G. He's hoping to parlay his internship last summer with FedEx Corp. into a full-time job, but hasn't received an offer yet. "It's so frustrating that companies aren't more open to me," he says. "You should hire the best candidate no matter what their country of origin."

On a more positive note, such academically prestigious schools as Stanford University and Dartmouth College are seeing a rebound in recruiting by consulting firms. And that may bode well for foreign students because, in the past, consulting firms and investment banks have been less concerned about M.B.A. graduates' nationalities than their skills and drive to succeed.

International students also can count on extra job-hunting support this year from most business schools. They're stepping up training in English, public speaking, American culture and even etiquette. Stanford's business school, for example, hired an international career adviser this school year to give foreign students more personal attention.

Career-services directors also are encouraging international students to be extremely flexible this year about industries, job functions and location. Indeed, companies should take note of foreign students if they operate in cold or remote locations, where American M.B.A. graduates often are loath to go.

A marketing-related job just about anywhere in America would make Miguel Gonzalez happy. The Peruvian student at the University of Rochester also isn't as picky about the job itself. He had his heart set on a brand- or product-management job, but after being rejected by two multinational consumer-product companies, he now would be satisfied as a market researcher or marketing analyst. "I don't exactly feel like a victim," says Mr. Gonzalez, who interned last summer for Hewlett-Packard Co. "But I never thought it would be as hard to find a good job as it is right now."

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对ECON Phd 申请的一些个人看法,兼谈MSU Econ的一些情况 
 


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 发布日期:2007-7-23 13:16:54 来源:[寄托留学BBS ]  作者:[jjj_kkk_kkk]  浏览:[2270]  评论:[0]        字体:大 中 小 

Purpose:
首先,我不是什么牛人,比我牛的人遍地都是。我在MSU念经济学念了也有差不多两年时间了,近来心血来潮上了gter,看到申请经济学的很多,但是很多人跟我当年一样很多情况都不了解,所以想写一些东西,让大家能够对MSU的经济学有点了解。顺带,我也会讲一下我所知道的其他系和其他学校的一点情况。因为这是我对以前在Gter上面得到的很多帮助的回馈,所以我希望大家转贴时不要把gter这个词去掉或更改。
其次,我写的东西都是个人观点,所以可能会很主观,甚或偏激;而且很多信息我都是听回来的(尤其是其他学校的信息),可能有错漏;再者,我很久没写过这么长的中文了,很多词不达意的地方在所难免。所以如果大家发现我有说错了什么,请告诉我,我会虚心的改。

最后,我写这篇文章的主要目的是让大家了解一下MSU经济学系,同时希望抛砖引玉,在美国其他学校,其他系的中国学生,也能分享一下他们的学校、系里的情况,这样能够帮助到很多以后申请的师弟师妹少走很多弯路。

获取学校的信息:
我觉得获取学校信息的最好的办法是写信给你想申请的系里面的中国学生,突出重点,不要写太多无关的话,不要问对方你可以进到这个系的机会有多大,我们不是admission committee,没办法回答你这个;不要问对方的背景,我知道你的出发点是想知道更多的信息,但是这样对对方是一种冒犯。最好将你想问的问题写成1、2、3、4点这样子的方式,常见的问题有:这个学校有多少个中国人,有什么好的专业方向,GT要求是多少,一般几年毕业,我应该联系哪位秘书或教授了解进一步的情况等等。要有礼貌,但是不要太肉麻罗嗦,同时也不要期望太高,因为美国这边的phd学生都很忙,而且每天接到很多垃圾邮件,忘记回了或者看漏了都有可能,如果对方不回你,你可以隔一两个星期再写。最后,题目要醒目,不然很可能就会被当作垃圾邮件删了,像这种题目我是经常收到的:“Hi”,“From a Chinese Student”,最好加一个prospective student的字样,还可以整个gter论坛里面大家想一个统一的title或者模版。最好中英文都写,如果嫌麻烦,至少写英文;中文的话,我在学校图书馆上网很多时候只看到一堆乱码。

同时在美国在读phd的中国学生,我知道大家都很忙,但是,因为问题都是类似的,答案也是差不多的,我建议大家可以写好一个模版来回答来自中国学生的问题,这个不会耽误你太多时间,而且能够帮助到很多很多人。

最后,其实大家在申请时询问完情况以后可以在对方的准许下把这个学校的基本情况贴到论坛上。

申请材料的核心:3C
Capacity 这个地球人都知道。按照重要性排,就是你的毕业学校、GPA、GT成绩、发表论文等等。毕业学校,如果这边教授听过这个学校,你就有优势,其他他们不了解的学校基本上同等地位。很多经济学教授听说过清华、北大、复旦、人大、武大、南京大学,如果是理工科的话,情况会有所不同;附带说一声,MSU ECON好象没有从中国直接招过本科生。GPA越高越好,尤其核心课和数学课。GT成绩,过了线就好,之前看过网上一篇文章,说是审核admission的流程是:电脑把GT和GPA成绩不够的人先刷下;第二轮大概看GPA和核心课,分成三等,第三等被刷下;然后每个committee member独自审核,最后大家一起开会讨论一起招谁。发表论文:这个我不太清楚它的作用,但是如果大家有论文发表的话,最好附上一个英文的abstract和扼要说明你发表的这个杂志在中国的地位,写个题目在resume或者ps上是看不出什么的。

Commitment 这个应该是ps的重点中的重点,然而很多申请的人都忽略了这一点。坦白说,我也不知道怎么突出这一个。这一点是我一个成功申请到Stanford Educational Economics的同学跟他导师闲聊时他导师告诉他的,他当时写PS时强调了他义务到山村给贫困儿童教书的经历。我还有一个同学拿到U of M Finance, Wisconsin Madison Finance和NYU Stern Marketing的PhD Offer,就是强调了这一点,他从小到大就喜欢看金融的书,并且阐述了他的一些idea(当然,他们两个本身背景也很强。“PS不一定要很fancy,但是一定要顺,commitment一定要突出”,这是后面那个同学的原话)。其实申请PhD的人很多,而且大部分申请人只要被录取,都能够完成学业,因此,如果要把这么多qualified的学生区分的话,可能就是印象分,或者软条件,而这个是我所知道的软条件里面比较重要的,尤其对于一些名校来说。现在网络上很多PS模版坦白说,都写得不是特别好,至少这个要点没有抓到。希望大家能够对这个加以重视,同时在论坛上面多多讨论这方面,拓宽思路。还有很多PS写中国现在经济学怎么怎么样,我将来回去要做一番贡献等等(我也写过这样的PS),这个大可不必,因为教授不会对这个感兴趣,相反,他们更希望你留在美国搞学术。

Connection 怎么被强调都不过分,可惜中国学生最缺的就是这个,所以我也没打算细讲。如果是打算来美国念master再申phd的话,可以往这方面多多努力。基本原则就是,有对方认识的教授写的推荐信最好,有相关的背景最好,比如有个教授对中国股市感兴趣,你刚好知道里面的一些情况并且有兴趣,就可以跟他说说。Connection不仅是申请的一个重要因素,在将来的placement上面也是一个重要因素,后面会说道

AD and Offer and SPEAK test
现在很多学校都会发一堆AD,然后第一年的Qualify Exam/Preliminary Exam刷掉很多,然后再将奖学金给剩下的学生。所以拿到AD的人,最重要的是问学校什么情况下会给钱,像MSU的条件就是过Qualify Exam/Preliminary Exam和一个口语考试,然后给TA,这就是为什么如果你收到MSU的AD,上面会说,most of our phd students are funded from their second year on。其他学校,你们可以问秘书拿program handbook来了解。

Qualify Exam/Preliminary Exam 我等下说,值得注意的是现在很多学校不仅要求你过QualifyExam/Preliminary Exam,还要求你过一个英语口语考试,过不了的话你就没有funding。要求过英语口语考试的学校有MSU、Minnesota、Virginia(都是公立)。Wisconsin Madison一年也招很多人,同时第一年末刷了很多人,但是我不知道它有没有这个口语考试。

这个口语考试在MSU叫做SPEAK test,对于很多英语口语不好的人是一个噩梦(至少对于我来说)。在MSU的经济学系,他们会要求你60分里面拿到50分才算过了这个考试,才能拿到TA,MSU Econ里面是没有RA和fellowship的,TA是你唯一的funding来源。而且,你的Teaching Experience对你将来找Faculty的工作也会有影响。我们系一个日本人,已经第5年了,论文都快做好了,可是因为没有过Speak Test,没有教学经验,找不到好的工作,打算再留一年。不过大家也不用太灰心,只要你肯找,其他系还是会有,我在其他系(Agricultural Econ, Geography, Social Science,天啊,我容易嘛我)做RA,算是维持到生活和学费,但是像上面说了,始终对将来找工作有影响,因此要尽快想办法过了。

btw:MSU Chemistry是一个很变态的program,如果你过不了SPEAK test你直接被踢出学校,不能继续读。(Chemistry很变态,可是chemistry engineering还比较nice,要注意区分开来)
btw2: MSU每年在北京和上海都有SPEAK test,通过了对你的录取有大大的好处。

每年的任务
除了SPEAK test,在MSU的program handbook里面有对每一年学生要完成什么有具体要求,每一年完成不了任务的还是拿不到奖学金,而且可能不能继续读:

第一年 每个学期4门课,数学+微观+宏观+计量,学年末考QualifyExam/Preliminary Exam
考3门,2天内4个考试:
第一天Microeconomics1 (production, utility, demand and supply, general equilibrium, public choice),Microeconomics 2 (game theory, monopoly)
第二天Macroeconomics, Econometrics (有些学校不要求econometrics,还有些学校要求economic though经济思想和经济史,还有些学校,不是2天内考4门,而是一年半考完,微观第一年考,计量或者宏观在一年半考)
5月考一次,8月可以补考一次
3门都要拿B以上,至少一门拿A,叫做Major Pass,这样你才能继续读下去。如果3门都拿了B,叫做Minor Pass,可以拿个master走人,其他情况无学位。
5月份没有拿到Major Pass的人可以在8月份重考一次,重考时4个考试一起重考。比如说有个人拿到ABF,那他第二次还是全部要重考,如果他第二次考了BBB,那么他的最后总评还是没有过Major Pass,第二次没有过qualify的人会没有学位,被赶出系里。不过中国学生一般都会过,不用太担心。
05-06年招了37个学生,有的学生中途退出,有的学生第一年gpa太低,最后考qualify的人有31个人。5月考的第一次,第一次14个人过;8月考第二次,7个人过,所以最后总共是14+7=21个人过了,其他人转系或者出去工作了。

第二年选专业课,msu的专业最强是econometrics,econphd.net上面排到第九,这个方向上有三个distinguished professors: Wooldridge是搞empirical的,主要偏panel data,出过两本教材,国内应该很多人都听说过,他带的学生就业最好,今年他的一个学生毕业去了pittsburg; 还有Peter Schmidt,搞理论的,paper很多,非常productive;Vogelsong是搞理论Time Series的,刚从Cornell被挖过来,人很nice,但是还没有开始带学生。
其他方向比较好的是:International Trade, Labor economics, Public Economics, Industrial Organization, Game Theory, International Finance。Macroeconomics在MSU不太好,想来MSU读这个方向的人还是三思而后行。
(关于方向的强弱的进一步信息,包括其他学校的信息,可以在econphd的research concentration上面看到,或者这个链接:http://www.econphd.net/specialties.xls
第二年初报major和minor,选课,第二年末考Field,就是考你选的major的考试,没有像qualify那样刷很多人,但是也有人没过的,总共可以考4次(相同的field只能考两次)。

第三年,终于修完课了,主要就是做paper和教书。要在第三年的4月中的Red Cedar Conference上面要完成一篇proposal并作presentation。

第四/第五年 Dissertation

Placement/Job Market
MSU这几年的placement似乎越来越好了。

我个人的感觉是,如果毕业做faculty,最重要的是大环境因素,像今年的大环境就有利于empirical econometrics的人,然后是你的导师是否有名(connection),然后是个人能力,特别是paper。这几年的大环境有利于计量经济学和宏观,微观的话在学术界比较难找工作。你毕业的学校的名气要比你本系的排名要重要,MSU supply chain项目是全美第二的(曾经拍过第一好像),但是它的phd出来找的工作跟第一的MIT,跟第三、四、五(Stanford,Berkley之类的学校,我不清楚 )的比都差远了。这个就是connection的问题,你的学校不出名,知道的人不多,你跟别人怎么比还是差了一截。还有个connection的问题是,你做了faculty以后要发paper,这个你不能单干,你要找人合写,这时候你就会发现,即使你跟一个名校的人去了同一个学校教书在同一个起点,名校出来的学生还是会比你爬得快,这不是偏见,而是因为他在名校出来,connection多,容易找人合写paper,publication自然就多。当然,你自己有能力的话还是能够超越别人的,我说的只是一般情况。

如果最后去industry,connection也很重要。MSU某个系里有一个中国人phd毕业以后去了某著名银行求职,发现原来那里的一个vice president刚好也是msu 同一个系phd毕业的中国人,结果面试时轻轻松松就过关了。这不是国内说的走后门,而是有connection,你能够知道很多信息,少花很多不必要的力气。不过industry的connection很灵活,不像学术界;基本上就是你在美国读书期间最好参加多点活动,认识多点人,了解多一点信息;参加多点实习有很大的实际意义。
然后,其实如果想去industry,还不如读硕士的好,5年读phd的时间足够你在业界从一个一般的位置爬到不错的职位了(有硕士的条件下),当然,硕士是很难拿到funding的。

MSU ECON的学生概况
首先,msu里面的中国人很多,尤其是graduate school,其中又以中科大的人居多。如果把台湾人算上,中国学生总人数是MSU国际学生第一多,超越韩国人。但是在经济学系里面的中国人不多,每年从中国大陆过来的1-2个,台湾的1-2个,不过近年有上升趋势,去年招了8个中国人, 其中包括1个香港人和2个台湾人,

暂时只想到那么多,我最希望的是见到有其他学校的在校学生也写一下他们的情况,这样,我的目的就达到了。

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合作开发非专利原料药及医药化学产品的美国市场
    医药产品的美国市场开发前景:
    美国是当今世界最大医药产品市场(约占市场50%), 2006年美国所占市场值将达3300亿美元。其中占有重要地位的医药产品--非专利药的美国市场开发,投资小,回报快,利润高,特别适合国内制药业向美发展,是一条短平快的发展捷径。非专利药的国际市场消费巨大:2001年为270亿美元, 美国销售额约为111亿,2007年将有820亿美元的全球市场机会。2002年10月,美国提出鼓励非专利药的新法规,更使该类药物的发展得到了前所未有的大好时机。利用这一契机,联合国内医药企业,合作开发非专利药及各种化学中间体医药产品的美国市场,较快收效,迅速发展,即是本项目的主要特点。
    本合作项目主要内容为:
    1) 医药产品的美国市场开发立项咨询:市场上可开发的非专利药及各种医药化学中间体品种繁多,令人眼花缭乱。我方将结合合作方的具体情况及美国医药市场现状进行深入分析探讨,以选取尽可能适合于合作方的最佳开发药物项目,并为其设计制作专业水平的选项及可行性分析报告,供其参考选用。
    2) 医药产品的相关生产技术服务:我方愿根据合作方的需要,解决与项目相关的生产工艺及技术难题,协助合作方开展样品制备及规模生产。
    3) 医药产品生产的GMP(美国FDA)改造:我方将根据合作方的需要,负责指导合作方进行符合美国FDA的GMP生产设备等的改造,非专利原料药(API)的DMF文件等的编写及美国FDA备案手续的办理等事项。
    4) 医药产品的美国FDA报批及市场销售:我方愿负责向美国FDA报批及产品的美国市场销售。
    5) 各种医药化学中间体的欧美市场销售:如何将各种化学中间体及医药产品有效地打入欧美市场?我方愿利用现有优势,协助合作方在欧美市场销售其现有或新开发产品。
    我们的特点是熟悉美国市场及FDA运作,专业经验丰富,数年来与各欧美医药公司开展业务交往,熟悉其运转机制。与众多的欧美医药公司有良好的商业客户信用关系,有一定的知名度。结合国内企业的优势,联合发展,可望迅速成功。
    市场,社会效益设想
    1) 进入国际市场,提高竞争力;可望在1-2年内获取千万美元以上的回报利润;
    2) 产品主要市场在欧美,有利于创汇,促进国内经济发展。
    项目研发人:陈邦华 留美博士 现任美国RINTECH, INC., Maryland总裁

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求助,关于商学院的一个重大疑惑
字体: 小 中 大 | 打印 发表于: 2008-3-01 15:28    作者: F22sdu    来源: 寄托天下

今天去见了个朋友,哥伦比亚的商学院mba毕业的前辈,现在在国内自主创业,搞生物产业.我是理工科出身,马上要毕业了.本来准备去us学marketing的master,但通过和他的交流,我突然意识到一个很重大的问题,现在想征求征求各位同志们的意见.
  一开始,当他听说我要本科毕业去美国学marketing时,他的反应令我很意外,他问我是不是准备去美国再上本科.经过深入探讨,我才发现,在他的意识中,美国的商学院就是mba和phd,很少有master.从他的经历来说,他所就读的哥伦比亚,1k多的学生中,有超过900都是mba,剩下的少数人也是phd,就没有其他专业,我们平时我说的hr\finance\marketing\accounting等都是mba下的方向.总而言之,在他的概念中,美国的商学院基本就等同于mba,而mba就是商学院应用方面的最高学历,研究方面则有phd.
  此外,他还告诉我,如果要就读商学院,就应该毕业后有了工作经验直接去读mba,而且要是顶尖的几所.他说到,美国的商学院存在类似马太效应的情况,就是强者愈强,弱者愈弱,20名后的商学院毕业生,在美国的竞争力十分有限,知名企业甚至点名要求只招收7所大学商学院的毕业生,即所谓的g7 club.
  所以,我现在遇到一个很头疼的问题,我想从我现在的ee转到商科.由于我的背景很普通,我就只有2个选择:1毕业就去美国一个中等大学读一所中等的商学院的master;2先工作,争取几年后直接就读好一些的mba.我到底该怎么选择呢?

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挑战审核部--市场营销专业 

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发布时间:2007-07-14 百科常识

留学百科

 

  我是2月14号递的审核材料,主要是想沾沾这天的喜气,然后就开始了漫长的等待,结果在3月8号(也是个节日)我正在北京歌德上课,因为电话挑成静音没有接到,第2天跑去审核部询问,告知昨天是通知我今天审核,过期不候了,再等就是3月底了,因为北京的审核部要装修,我想也好,至少比马上就要审核强,结果这一等就是1个月,4月9号我实在坐不住了,就又去了一趟审核部(做什么车到审核部最快,最省钱我可门清了),,那位温和的姐姐告诉我,他把我材料忘记整理了,郁闷……当场给我约到5月5号,大家算算我究竟等了多长时间?!
  接下来,我把我所有的39门课都列了出来,让我北大博士生的男朋友开始帮我用最精简的英语概述,所以我认为我的资料应该语句上面的错误比较少,当然我也要感谢我男友,为了我的审核,他几乎把我所有科目的课本都重新学了一遍(我们不是一个专业),然后再帮我总结出来,一般那个时候我都在看电视,吃西瓜…。。

  28号那天,我和男朋友去了五台山,顺便说一句,那里的许愿真的很灵,至少在我周围的亲人身上都灵验了。1号从石家庄转车到京。又把所有的东西背了一遍,把论文准备了一下。
  这里建议一下,尤其是学市场营销的,应该把4r 4p stp理论都掌握一下,这个是最精髓的,一旦你说了这几个理念,他们就会认为你是真的学过,我就是这样。还有那个产品投资理论,波士顿距阵法:瘦狗占略,奶牛~,明星~,野猫~ ,这个我一会发的资料都有。

  几乎一个晚上都没有睡,5号早上我很早就起来了,7点15就到了审核部,但是已经有一个2审学模具男孩在那里了(也不知道他过了没有),我就又把那些资料拿出来看了看,发音再念了念,那天只有我和我的同学是学文科了,剩下的都是工业设计之类的。5号因为还是黄金周,所以审核关只有2组,而不是传说中的三组。那天面试的时间都很长,我是倒数第2个进去的,那个时候时间已经是10点45分了,当时在传说中的那个等待屋里,觉得莫名的伤感:我是放弃了一份月薪7800元的银行工作,来圆自己的出国的一个梦想。漫长的一年过去了,究竟这份放弃是否值得,也许今天的这个审核就会让我不再有实现梦想的机会,那么接下来我该何去何从?
  我被叫到笔试的屋子里,过来了一个大眼睛的德国人,因为在之前的等待中,我没有见过这个外国人,所以我以为他是记笔录的,后来证实他才是主审官。他和我用英语说了一大堆,大概的意思就是让我把自己所学得都写出来。我的笔试题准备的很不专业,我想这和黄金周他们轮休有关系,是让你叙述三门课程,都是我准备过的,学市场营销的注意了,市场调查与预测这门课是必考的,传说中的西方经济学没有考到。我当时以为笔试题是要进去还要问,所以我没有把我背的都写上怕到时候说不上来,后来我后悔死了,所以大家还是尽量不要留一手了。就在我慢悠悠的写市场调查与预测的公式时,那个大眼睛无情的把我的卷子收走了,我还没写上取值范围呢………
  进去了,除了一个大眼睛,还有一个黑头发的男子,他对我的名字十分感兴趣,重复了好几遍。后来就开始了自我介绍,这个环节我没有准备,基本上在歌德练的很多了,就简单说了几句,我们学校的名字特别长,我实在懒得说,结果他盯着我问了2遍。接下来就是我痛苦的经历,他竟然问我物流学,天知道那门课我们就学了4周,而且还是论文形势,我以为几句话就可以打发过去,没想到他似乎和我干上了,我就拼命用我有限的词汇开始组装,最后他似乎有些生气了,告诉我,我只想知道你能不能举个实例,而不要一直解释你的理论!!这个时候旁边的那个笔录告诉他时间到了,他似乎没有理会,不过他倒是把话题转到我的论文上了,刚说了没几句他又扯回物流学了,我当时真的是不想说话了,一种很无法沟通的感觉,觉得自己很无奈,他似乎看出来我的已经对这门课不熟悉了,就做了一个我至今都很费解的动作:把我的中文成绩单扔在了我的面前,让我自己选一门我准备好了的课程,我犹豫了一下,他还催我,于是我选了市场营销学,叙述概念和4p都被他打断,但是说到野猫理论和4r的时候,他有了兴趣,然后让我解释了一些市场细分,又问我的论文里面有没有用到这个,我说没有,他顿时变得非常激动,说怎么可能,然后给我讲了半天,我几乎没听懂,然后他又问有没有用到市场细分,我就说有,他似乎如释重负的感觉,然后说:那么我们换一门课程吧。这个时候,那个笔录的审核官,啪一下把笔扔到桌上,抱怨说:“你问的太多了,你不想吃饭“。然后转向我,和我说:你看我们多辛苦,你应该请我们喝咖啡。我说好,然后那个大眼睛就让我出来了。我的整个面试时间有45分钟。。。。。。。。。
  经过4天的等待,中间有一个周末,我拿到了证书,这期间我一直认为自己肯定会被否决,还好,一切都不是噩梦。
  祝愿大家都能和我一样幸运。

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