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The following appeared as part of an article in a magazine devoted to regional life.
“Corporations should look to the city of Helios when seeking new business opportunities or a new location. Even in the recent recession, Helios’s unemployment rate was lower than the regional average. It is the industrial center of the region, and historically it has provided more than its share of the region’s manufacturing jobs. In addition, Helios is attempting to expand its economic base by attracting companies that focus on research and development of innovative technologies.”
一份面向地方生活的杂志上的一篇文章:
企业在寻找新的商机或位置时应该去Helios城。甚至在最近的衰退中,Helios的失业率也比地区平均水平低,它是地区的工业中心,历史上它提供的比它在地区制造业工作中分享的份额中更多。而且,Helios正试图通过吸引研究和发展革新技术的公司来扩张它的经济基础。
1. 作者认为应该到该地区建厂理由是这里的失业率很高。但是却没有给出因果关系。从常理来看这是没有道理的因为失业率高的地方可能更难雇佣到雇员从而使成本增加。
2. 作者认为该地区会鼓励研发,所以应该到该地区投资。但事实上就象作者说的那样该地区是制造业中心怎么可能有很多对技术和科研很熟练的人员。
1, 因为H地区industrial and manufacturing比较attractive,所以那里的工人很可能只适合做这类的,如果缺乏能够做innovative technologies and research的工人labor pool,那么很可能导致失败。
2, H的低失业率更可能成为坏处。因为比如有less available work force。企业必须提高wage才能吸引他们。提高了COST。
3, 错误的假设过去的成功能够代表未来。比方说已经饱和的资源、过分的竞争、以及可能出现的错误政策,都可能导致H地区的经济不再发达。
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The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:
“Currently, more professional accountants use SmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.”
Discuss how well reasoned . . .etc.
SmartProt公司在professional accounting software占有有利地位。但是在non-professional accounting software for home users上逊色于其竞争对手。home users用software prepare income tax refund。根据对professional users的调查,大部分人愿意选择SmarProt的software是因为其中有advanced special features,所以SmartProt公司决定要在none-professional accounting software上增加advanced special feartures,用以促进销售增长。(emily4ever)
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