- 精华
- 4
- 积分
- 4938
- 经验
- 4938 点
- 威望
- 462 点
- 金钱
- 1015 ¥
- 魅力
- 656
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Managerial Economics
This course applies the ideas and methodology of economics to analysis of the firm, key decisions within the firm, and the industry. Topics covered include costs, pricing, competition, economic efficiency, and industry equilibrium and change. Particular attention is paid to behavior of the firm and industries when uncertainty and transaction costs exist. The course combines lectures/discussions of principles with cases covering both current and classic firm and industry dilemmas. Issues of public policy, especially regarding antitrust issues, are also covered.
Marketing
This course introduces students to the role of marketing within business firms. Through assigned readings, lectures, case studies, and a course project, students apply analytical concepts and techniques developed from a variety of disciplines to define, analyze, and solve marketing problems. Specific topics include consumer behavior, market segmentation, targeting, customer equity, brand equity, brand positioning, marketing research, product policy, pricing strategy, distribution channels, marketing communications, global branding, new product development, and social marketing. |
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