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30.
题库: 新题库A3 频率:3
原始狗:
mochysisu
8.04
AA:两家钢琴公司,LARGO 和Allegro,Largo 产的钢琴又贵,总之一句话,名牌!但是最近几年销量很惨淡,Allegro引进了电子钢琴(digital piano)然后销量就很好,作者认为Largo 应该仿照Allegro 也引进电子钢琴,并且预测引进电子钢琴后,would likely receive instant acceptance,大致就是这样
macyandy
8.06
AA两家钢琴公司关于引进某个生产线的策略的
无法阻挡的兔子
8.06
Largo company is well known for its expensive high quality handcrafed piano. however, sales declined recently. Another 做钢琴的公司,叫Allegro, 最近引进了一批inexpensive digital pianos, revenues increased immediately. 为了增加我们的销售,为了outsellAllegro, 所以我们也应该introduce a variety of pianos with a wide range of price. 并且我们引进的digital pianos are likely to see immediate success,因为那些买这些钢琴的人会把这些钢琴associate with our 高档的品牌名誉
The following appeared in a memorandum from the development director of the Largo Piano Company.
“The Largo Piano Company has long been known for producing carefully handcrafted, expensive pianos used by leading concert pianists. During the past few years, however, our revenues have declined; meanwhile, the Allegro Musical Instrument Company introduced a line of inexpensive digital pianos and then saw its revenues increase. In order to increase Largo’s sales and in fact outsell Allegro, we should introduce a line of digital pianos in a variety of price ranges. Our digital pianos would be likely to find instant acceptance with customers, since they would be associated with the prestigious Largo name.”
Discuss how well reasoned... etc.
提纲:
1.The increase of revenue may just coincided with the sale of inexpensive digital pianos, while the two actually had no causal realationship.
2.The strategy used in other companys may not be suit for the Largo Piano.
3.The expected instant acceptance with customers may not be the case. As the fact the author cited, the revenue of the Largo Piano have declined during the past five years, it may no longer own the prestige.
1.销售降低的原因?——排除他因。
2.错误类比
3.是否会得到持续接受?销售连续下降也许已经说明show声誉的下降。
1.A公司销售额上升的真实原因是否由于数字钢琴生产线的引入
2.适用于A公司的不一定适用于L公司
3.价格的变化将带来产品市场定位的变化,可能会损坏品牌形象 |
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