返回列表 发帖

gwd-5-22,23

Most pre-1990 literature on busi-


nesses’ use of information technology

(IT)—defined as any form of computer-

Line based information system—focused on

(5) spectacular IT successes and reflected

a general optimism concerning IT’s poten-

tial as a resource for creating competitive

advantage. But toward the end of the

1980’s, some economists spoke of a

(10) “productivity paradox”: despite huge IT

investments, most notably in the service

sectors, productivity stagnated. In the

retail industry, for example, in which IT

had been widely adopted during the

(15) 1980’s, productivity (average output per

hour) rose at an average annual rate of

1.1 percent between 1973 and 1989, com-

pared with 2.4 percent in the preceding

25-year period. Proponents of IT argued

(20) that it takes both time and a critical mass

of investment for IT to yield benefits, and

some suggested that growth figures for

the 1990’s proved these benefits were

finally being realized. They also argued

(25) that measures of productivity ignore what

would have happened without investments

in IT—productivity gains might have been

even lower. There were even claims that

IT had improved the performance of the

(30) service sector significantly, although mac-

roeconomic measures of productivity did

not reflect the improvement.

But some observers questioned why,

if IT had conferred economic value, it did

(35) not produce direct competitive advantages

for individual firms. Resource-based

theory offers an answer, asserting that,

in general, firms gain competitive advan-

tages by accumulating resources that are

(40) economically valuable, relatively scarce,

and not easily replicated. According to

a recent study of retail firms, which con-

firmed that IT has become pervasive

and relatively easy to acquire, IT by

(45) itself appeared to have conferred little

advantage. In fact, though little evidence

of any direct effect was found, the fre-

quent negative correlations between IT

and performance suggested that IT had

(50) probably weakened some firms’ compet-

itive positions. However, firms’ human

resources, in and of themselves, did

explain improved performance, and

some firms gained IT-related advan-

(55) tages by merging IT with complementary

resources, particularly human resources.

The findings support the notion, founded

in resource-based theory, that competi-

tive advantages do not arise from easily

(60) replicated resources, no matter how

impressive or economically valuable

they may be, but from complex, intan-

gible resources.

--------------------------------------------------------------------------------

Q22:

The passage is primarily concerned with

  1. describing a resource and indicating various methods used to study it
  2. presenting a theory and offering an opposing point of view
  3. providing an explanation for unexpected findings
  4. demonstrating why a particular theory is unfounded
  5. resolving a disagreement regarding the uses of a technology

--------------------------------------------------------------------------------

Q23:

The passage suggests that proponents of resource-based theory would be likely to explain IT’s inability to produce direct competitive advantages for individual firms by pointing out that

  1. IT is not a resource that is difficult to obtain
  2. IT is not an economically valuable resource
  3. IT is a complex, intangible resource
  4. economic progress has resulted from IT only in the service sector
  5. changes brought about by IT cannot be detected by macroeconomic measures

22题答案是C?为什么不是A?

23题答案是A?为什么不是E?

收藏 分享

22, 全文主要关注的不是一个it资源,也没有具体描述,研究这一资源的具体方法。文章主要关注的是it运用中,出现的没有预期到的一些结果。第一段有一个明显的态度的变化,把原来乐观的估计给否定了。然后给出了一个结果, 然后就开始对这一没有预期到的现象进行解释说明了。所以22题是c

23题

Resource-based theory offers an answer, asserting that, in general, firms gain competitive advantages by accumulating resources that are economically valuable, relatively scarce,and not easily replicated. 明显指出了proponents of resource-based theory 对IT出现这一现象的解释。

从文中,给出了it的巨大投资,以及广泛的使用,不是一个relatively scarce,and not easily replicated的资源。所以选c 注意,题目问的是

that proponents of resource-based theory ,不是it的支持者。ets这题挺阴险的

我也是菜鸟,以上是自己的想法。还请nn们多指正。谢谢

TOP

Q22,对c不赞同,偶选b;

c选项降低了全文作者的视点。

本文所举的例子是it的retail行业中的应用,但从文章第一句话,作者开篇立义时,并没有局限与哪个行业;而在举例说明paradox时,列举了retail行业的情况,第二段中it和hr的结合同样举的是retail行业,但仅此不足以证明作者只对retail行业的paradox作出一个合理解释;

个人认为,作者关注的是:

一种理论:IT可以增加企业的competetive advange;而反对观点:resource-based认为IT的优势应该和其它资源相结合。

TOP

返回列表

站长推荐 关闭


美国top10 MBA VIP申请服务

自2003年开始提供 MBA 申请服务以来,保持着90% 以上的成功率,其中Top10 MBA服务成功率更是高达95%


查看