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34.
题库: B9 频率:2
原始狗:
isay
8.06
一个公司专业版的财务软件卖的很好,但是个人家庭版卖的不好。建议把专业版的一些功能添加到个人版,就能卖好了。
clearshinichi
8.06
写作AA:
一家公司设计SmartPro accounting software,他们在personal software上不如竞争对手,但是通过survey调查得知professional的software长期有竞争优势的原因是professional software里有一些advanced special features,因此他们为了决定increase personal software的sale by adding advanced special features of their professional software.
The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:
“Currently, more professional accountants use SmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.” |
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