View1: In consumer-driven industries, innovation, product differentiation, and creativity are crucial to lasting success
Evidence: retail and media sectors. And in technology, companies that fail to break away from last year's paradigm are soon left behind by the competition.
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View2: However, in traditional service industries—such as finance, accounting, insurance, legal services, and health care—lasting success and riches come not to nonconformists but rather to those who can deliver services most effectively within the confines of established practices, policies, and regulations.
Evidence: Citibank gain high reputation for its insistence in comprehensively considerate services
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