大全-5-6

zhangling2581

6. Which of the following best completes the passage below?

People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because______

(A) affluent purchasers currently represent a shrinking portion of the population of all purchasers

(B) continued sales depend directly on the maintenance of an aura of exclusivity

(C) purchasers of premium products are concerned with the quality as well as with the price of the products

(D) expansion of the market niche to include a broader spectrum of consumers will increase profits（B）

(E) manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product

这题对提干和答案都不是很理解，到底说什么呢？

鹿丸

买奢侈品/高级商品就是买个名字，所以千万不要用降价什么的手段，因为维持这类高级品的销售就是要始终保持他们的高级品的光环

elites

1. B is kind of the best answer.

2. "something special" matches "exclusivity" which is expressed in B.

3. Option C is really a trap, which may lead you to connect 'premium' with 'good quality'; however, quality are not mentioned in the context.

4. In B, there are two key words which need to clear: one is 'maintenance' which means keep or retain rather than repair or fix; the other is 'aura' that means feeling or characteristic of a person.

5. The reason why i thought B is 'kind of'' the best one is:

the author attempted to link/equalize/correlate 'Mass-marketing techniques and price-reduction strategies' with 'continued sale' but marketing knowledge could tell us these two are not necessarily always the same trend.

6. i may misunderstand 'continued sale'. Any comments are welcomed, particularly from those comrades who are marketing expertises, which would help all of us clarify on this point.