myice

21. Public figures should avoid expressing opinions about things that they have not personally experienced or been directly affected by.

22. The physical activity and sports are as important as the student's academic.

23. 为了保证国家安全，政府是否应该被授权对任何信息保密

24. “Since science and technology are becoming more and more essential to modern society, schools should devote more time to teaching science and technology and less to teaching the arts and humanities.”

“由于对现代社会来说，科学和技术正在变得越来越基本，学校应该投入更多的时间教授科学技术而减少艺术和人文的教育。”
      

1.        艺术可以使人更好地投入到科学技术的研究中.起到一定的促进作用.For example, recent studies of cognitive development show that studying music at an early age can strengthen a child's later grasp of mathematics. And understanding philosophical concepts has helped scients recognize their own presuppositions, and frame their central questions more accurately.

2.        从前人前辈的成就和伟大人格中我们可以得到促进和激励更好的投入到工作和学习生活中.

3.        单独只有科学技术我们只能找到解决问题的办法。即我只是知道how to do而不知道should we do

knowledge is increasingly important in our technological world and in the practical world of jobs and careers, schools should devote sufficient time to teaching mathematics and science. This is not to say, however, that schools should devote less time to the arts or humanities. To the contrary, in a technological age the study of arts and humanities is probably more important than ever—for three reasons.

First of all, studying the arts and humanities can help students become better mathematicians and scientists. For example, recent studies of cognitive development show that studying music at an early age can strengthen a child’s later grasp of mathematics. And understanding philosophical concepts has helped scientists recognize their own presuppositions, and frame their central questions more accurately.

Secondly, studying the creative and intellectual achievement of others helps inspire our own creativity and intellectual questioning. This is particularly important in an era dominated by technology, where we run a serious risk of becoming automatons who fit neatly into the efficient functioning of some system.

Finally, technology is valuable as an efficient means to our important goals. But neither technology, nor the science on which it is founded, decides which goals are best, or judges the moral value of the means we choose for their attainment. We need the liberal arts to help us select worthwhile ends and ethical means.

In conclusion, schools should not devote less time to the arts and humanities. These areas of study augment and enhance learning in mathematics and science, as well as helping to preserve the richness of our entire human legacy while inspiring us to further it. Moreover, disciplines within the humanities provide methods and contexts for evaluating the morality of our technology and for determining its proper direction.

25．（81）“No one can possibly achieve any real and lasting success or ‘get rich’ in business by conforming to conventional practices or ways of thinking.”

“没有人能在遵循传统的实践和思维方式的情况下达到任何真正的持久的成功或在做生意中‘变富’

A conformist can achieve any real success especially lasting success. Real and lasting success needs innovation and hard work. Just to conform does not make any sense. Through imitating others, one can only become an artisan-painter rather than an artist; without any innovation, a scientific worker can never be acknowledged as a scientist.

1.        Likewise, no one can "get rich" in business merely conform to the existing practices.

2.        However, what I mentioned above does not mean that conventions have no value at all. We should not only know the conventions but also have a deep insight of it, thus getting the information of the domain that indicates what kind of innovation can be made and how make.

 

 

Whether a conformist can achieve lasting success or “get rich” in business depends primarily on the type of business involved. Iconoclasts rise to the top in newer industries and in those where consumer demand is in constant flux. Conformists ultimately prevail, however, in traditional service industries ensconced in systems and regulations.

In consumer-driven industries, innovation, product differentiation, and creativity are crucial to lasting success, in the retail and media sectors, for example, unconventional products and advertising are necessary to catch the attention of consumers and to keep up with the vagaries of consumer tastes. Those who take an iconoclastic approach tend to recognize emerging trends and to rise above their peers. For example, Ted Turner’s departure from the traditional format of the other television networks, and the responsiveness of Amazon.com to burgeoning Internet commerce, propelled these two giants to leadership positions in their industries. And in technology, where there are no conventional practices or ways of thinking to begin with, companies that fail to break away from last year’s paradigm are soon left behind by the competition.

However, in traditional service industries—such as finance, accounting, insurance, legal services, and health care—lasting success and riches come not to nonconformists but rather to those who can deliver services most effectively within the confines of established practices, policies, and regulations. Of course, a clever idea for structuring a deal, or a creative legal maneuver, may play a role in winning smaller battles along the way. But such tactics are those of conformists who are playing by the same ground rules as their peers; winners are just better at the game.

In conclusion, while non-conformists tend to be the wildly successful players in technology-driven and consumer-driven industries, traditionalists are the winners in system-driven industries pervaded by policy, regulation, and bureaucracy.

myice

AA

1.（125）The following appeared as part of the business plan of the Capital Idea investment firm.

“Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o’-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return.”

1，   The author commits a fallcy of false analogy.

2，   Therefore the proposal of investment in the Irongate district is groundless. No investment should be made until other factors have been considered and the benefit-cost analysis has been made.

3，   The programme suggested by the author is reckless or even ridiculous. The possible result can be the opposite of the author's imagination because the consumers have interest of only one or two of the three stores.

 

 

 

2（94） The following appeared in a proposal from the development office at Platonic University.

“Because Platonic University has had difficulty in meeting its expenses over the past three years, we need to find new ways to increase revenues. We should consider following the example of Greene
     University, which recently renamed itself after a donor who gave it $100 million. If Platonic University were to advertise to its alumni and other wealthy people that it will rename either individual buildings or the entire university itself after the donors who give the most money, the amount of donations would undoubtedly increase.”

In this article the author attributes Apex Manufacturing’s 15 percent increase in productivity over the past year to its decision to equip its manager with computers and paid telephone connections for their homes so that they would access company computers and files from home after normal business hours. On the basis of Apex’s experience the author recommends that other companies follow Apex’s example and provide computers and access to company resources to their employees. The author believes that such a policy would increase productivity and profits for other companies, just as it did for Apex. The author’s line of reasoning is questionable for several reasons.

First, the author assumes that Apex’s increase in productivity is due to its equipping its managers with home computers and access to company resources. However, the only evidence offered in support of this claim is the fact that Apex’s increase in productivity occurred after the home computers and after-hours
     access was provided. Unfortunately, this evidence is insufficient to establish the causal claim in question. While temporal precedence is one of the conditions required to establish a causal relationship between two events, by itself it is not a sufficient condition. Consequently, it is possible that Apex’s increase in productivity is not related to its decision to equip its managers with computers and after-hours access in the fashion required by the author’s argument.

Second, the author assumes that Apex and other companies are sufficiently similar to warrant a conclusion based on an analogy between them. Even if we accept the view that Apex’s increase in productivity was brought about by its policy of enabling its managers to work from home, differences between Apex and other companies could nullify this result. Lacking detailed information about Apex and the other companies in question it is difficult to assess the author’s conclusion.

In conclusion, the author’s argument is unconvincing. To strengthen the argument the author would have to provide additional evidence for the claim that Apex’s decision to provide its managers with home computers and access to company resources was responsible for its increase in productivity. Furthermore, it would be necessary to show that Apex and other companies are sufficiently similar to justify the analogy between them.

myice

3．（44）. The following is part of a business plan created by the management of the Megamart grocery store.

“Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.”

1.          总体销售额增加20%利润不一定也会相应增加

2.          销售额的增加不一定是由于增加了这个部门造成的

3.          以后是否还会有如此效果不一定。因为可能已经有企业提供更专业更优质的商品和服务。

 

 

The management of the Megamart grocery store concludes that adding new departments and services is the surest way to increase profits over the next couple of years. They are led to this conclusion because of a 20 percent increase in total sates, realized after the addition of a pharmacy section to the grocery store. On the basis of this experience, they concluded that the convenience of one-stop shopping was the main concern of their customers. The management’s argument is faulty in several respects.

In the first place, the management assumes that the increase in total sales was due to the addition of the pharmacy section. However, the only evidence offered to support this conclusion is the fact that the addition of the pharmacy preceded the increase in sales. But the mere fact that the pharmacy section was added before the increase occurred is insufficient grounds to conclude that it was responsible for the increase. Many other factors could bring about this same result. Lacking a detailed analysis of the source of the sales increase, it would be sheer folly to attribute the increase to the addition of the pharmacy section.

In the second place, even if it were the case that the increase in total sales was due to the addition of the pharmacy section, this fact alone is insufficient to support the claim that adding additional departments will increase sales even further. It is quite possible that the addition of the pharmacy section increased sales simply because there was no other pharmacy in the vicinity. The additional proposed departments and services, on the other hand, might be well represented in the area and their addition might have no impact whatsoever on the profits of the store. In other words, there may be relevant differences between the pharmacy section and the additional proposed sections that preclude them from having a similar effect on the sales of the store.

In conclusion, the management’s argument is not well-reasoned. To strengthen the conclusion, the management must provide additional evidence linking the addition of the pharmacy section to the increase in total sales. It must also show that there are no exceptional reasons for the sales increase due to the pharmacy section that would not apply to the other proposed additions.

 

 

 

 

4．（61）The following appeared in the letters-to-the-editor section of a local newspaper.

“Muscle Monthly, a fitness magazine that regularly features pictures of bodybuilders using state-of-the-art exercise machines, frequently sells out, according to the owner of Skyview Newsstand. To help maximize fitness levels in our town's residents, we should, therefore, equip our new community fitness center with such machines.”

1，       如果杂志卖光得快不一定是因为这个器材好，很可能是价钱便宜，和其他的内容。

2，       那些人很可能并不真正用这些机器，而只是摆出造型。

3，       如果是为了body-building的机器很可能不能fitness。比如，cardiovascular fitness。

In this argument the author concludes that the new community fitness center should be equipped with the state-of-the-art exercise machines featured in Muscle Monthly magazine. In support of this recommendation two reasons are offered: (1) Muscle Monthly contains pictures of bodybuilders using such machines, and (2) Muscle Monthly is a popular magazine, as evidenced by the fact that it frequently sells out at the local newsstand. This argument is questionable on two counts.

First, a major implication of the argument is that the bodybuilders pictured using the machines in Muscle Monthly magazine reached their state of fitness as a result of using these machines. The only evidence offered to support this contention, however, is the pictures in the magazine. It is possible that the bodybuilders pictured use different equipment for their workouts and are merely posing with the machines for advertising purposes.

Second, the author assumes that machines that are suitable for bodybuilding will also be suitable to help maximize the fitness levels of the town’s residents. This assumption is highly questionable. Machines designed to increase muscle development are significantly different from those designed to increase cardiovascular fitness. Consequently, it is unlikely that the machines pictured in the magazine will be of much use to help maximize the fitness levels of the town’s residents.

In conclusion, this argument is unconvincing. To strengthen the argument the author would have to show that the bodybuilders pictured using the exercise machines actually used the machines to reach their level of muscle development. Additionally, the author would have to show that the machines were suitable for increasing the fitness levels of the persons using them.

myice

5. （10）The following appeared in the editorial section of a local newspaper.

“This past winter, 200 students from Waymarsh State College traveled to the state capitol building to protest against proposed cuts in funding for various state college programs. The other 12,000 Waymarsh students evidently weren’t so concerned about their education: they either stayed on campus or left for winter break. Since the group who did not protest is far more numerous, it is more representative of the state’s college students than are the protesters. Therefore the state legislature need not heed the appeals of the protesting students.”

1.          代表学生的形成方式不知道。如果是随机产生的，那么去反对的学生完全可以代表学生总体。

2.          没去的学生不一定不关心。他们可能有更重要的事情要忙。例如要赶回家过圣诞节。有已经订好的寒假计划等等。

3.          此外，没去的学生之所以没有去很可能是因为他们觉得那些代表足可以代表他们表达心声。 

The conclusion in this argument is that the state legislature need not consider the views of protesting students. To support this conclusion, the author points out that only 200 of the 12,000 students traveled to the state capitol to voice their concerns about proposed cuts in college programs. Since the remaining students did not take part in this protest, the author concludes they are not interested in this issue. The reasoning in this argument is flawed for two reasons.

First, the author assumes that because only one-tenth of the students took part in the protest, these students’ views are unrepresentative of the entire student body. This assumption is unwarranted. If it turns out, for example, that the protesting students were randomly selected from the entire student body, their views would reflect the views of the entire college. Without information regarding the way in which the protesting students were selected, it is presumptuous to conclude that their opinions fail to reflect the opinions of their colleagues.

Second, the author cites the fact that the remaining 12,000 students stayed on campus or left for winter break as evidence that they are not concerned about their education. One obvious rejoinder to this line of reasoning is that the students who did not participate did so with the knowledge that their concerns would be expressed by the protesting students. In any case, the author has failed to demonstrate a logical connection between the students’ alleged lack of concern and the fact that they either stayed on campus or left for winter break. Without this connection, the conclusion reached by the author that the remaining 12,000 students are not concerned about their education is unacceptable.

As it stands, the argument is not well reasoned. To make it logically acceptable, the author would have to demonstrate that the protesting students had some characteristic in common that biases their views, thereby nullifying their protest as representative of the entire college.

myice

6.    去年由于demand for the mining technology reduce, 大多数公司的利润和股票价格下降。又有调查表明，人们对再生资源的兴趣增加，因此有家ｂ公司，因该把研究的对象投入到新的再生能源的领域。

 

7．（34）The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president.

“The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.”

 

1，               首先，关心环境的人，不一定是使用信用卡的。第二，关心环境问题的人，关心的issues不一定与该组织的相同。

2，               因果关系不明确：不一定人们关心环保就一定用使用信用卡的方式来表达。因为More often，人们可能采取更加直接的方式，比如直接donate money to the environmental organization.

3，               另外，利润率关系到收入和支出，很可能两个比较收入小于支出。

 

In this argument the author concludes that the Easy Credit Company would gain several advantages over its competitors by donating a portion of its profits to a well-known environmental organization in exchange for the use of the organization’s logo on their credit card. The author reaches this conclusion on the basis of a recent poll that shows widespread public concern about environmental issues. Among the advantages of this policy, the author foresees an increase in credit card use by existing customers, the ability to charge higher interest rates, and the ability to attract new customers. While the author’s argument has some merit, it suffers from two critical problems.

To begin with, the author assumes that the environmental organization whose logo is sought is concerned with the same environmental issues about which the poll shows widespread concern. However, the author provides no evidence that this is the case. It is possible that very few credit-card users are concerned about the issues that are the organization’s areas of concern; if so, then it is unlikely that the organization’s logo would attract much business for the Easy Credit Company.

Next, the author assumes that the public’s concern about environmental issues will result in its taking steps to do something about the problem—in this case, to use the Easy Credit Company credit card. This assumption is unsupported and runs contrary to experience. Also, it is more reasonable to assume that people who are concerned about a particular cause will choose a more direct means of expressing their concern.

In conclusion, the author’s argument is unconvincing as it stands. To strengthen the argument, the author must show a positive link between the environmental issues about which the public has expressed concern and the issues with which this particular environmental organization is concerned. In addition, the author must provide evidence to support the assumption that concern about a problem will cause people to do something about the problem.

myice

8.  “Studies have found that employees of not-for-profit organizations and charities are often more highly motivated than employees of for-profit corporations to perform well at work when their performance is not being monitored or evaluated. Interviews with employees of not-for-profit organizations suggest that the reason for their greater motivation is the belief that their work helps to improve society. Because they believe in the importance of their work, they have personal reasons to perform well, even when no financial reward is present. Thus, if our corporation began donating a significant portion of its profits to humanitarian causes, our employees’ motivation and productivity would increase substantially and our overall profits would increase as well.”

 

9.    油价上涨和开辟新的航线是航空公司利润下滑, 但是其他公司也收到油价上涨的影响, 但是利润并没有下滑. 所以开辟新航线是主要原因. 建议取消新的航线

 

10.(2) The following appeared in a memorandum from the business department of the Apogee Company.

“When the Apogee Company had all its operations in one location, it was more profitable than it is today. Therefore, the Apogee Company should close down its field offices and conduct all its operations from a single location. Such centralization would improve profitability by cutting costs and helping the company maintain better supervision of all employees.”

1.          causal oversimplification: It is imprudent to conclude that the establishment of the field offices is the only reason explaining the decline of the profit.

2.          all things are equal: The success of the centralization of the past does not guarantee the applicability in the future.

3.          either-or-or choice: The  author assumes that the centralization and the establishment of field offices are mutually exclusive alternatives, there is no middle ground between they two. In fact, we can have the field offices under centralized control.

 

In this argument the author concludes that the Apogee Company should close down field offices and conduct all its operations from a single, centralized location because the company had been more profitable in the past when all its operations were in one location. For a couple of reasons, this argument is not very convincing.

First, the author assumes that centralization would improve profitability by cutting costs and streamlining supervision of employees. This assumption is never supported with any data or projections. Moreover, the assumption fails to take into account cost increases and inefficiency that could result from centralization. For instance, company representatives would have to travel to do business in areas formerly served by a field office, creating travel costs and loss of critical time. In short, this assumption must be supported with a thorough cost-benefit analysis of centralization versus other possible cost-cutting and/or profit-enhancing strategies.

Second, the only reason offered by the author is the claim that Apogee was more profitable when it had operated from a single, centralized location. But is centralization the only difference relevant to greater past profitability? It is entirely possible that management has become lax regarding any number of factors that can affect the bottom line (帐本底线) such as inferior products, careless product pricing, inefficient production, poor employee expense account monitoring, ineffective advertising, sloppy buying policies and other wasteful spending. Unless the author can rule out other factors relevant to diminishing profits, this argument commits the fallacy of assuming that just because one event (decreasing profits) follows another (decentralization), the second event has been caused by the first.

In conclusion, this is a weak argument. To strengthen the conclusion that Apogee should close field offices and centralize, this author must provide a thorough cost-benefit analysis of available alternatives and rule out factors other than decentralization that might be affecting current profits negatively.

myice

 

11.(9) The following appeared in the opinion column of a financial magazine.

“On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”

1.          The absolute value of consumption should be given by the author.

2.          all things are equal

3.          Whether the increase of profit gained by attracting more middle-aged consumers will be offset

4.          by the reduction of profit because of the loss of young consumers.

Sample essay 1:

The argument that department retail sales will increase in the next 10 years and thus department stores should begin to replace products to attract middle-aged consumers is not entirely logically convincing, since it omits certain crucial assumptions

First of all, the argument ignores the absolute amount of retail expenditure of middle-aged and younger consumers devoted to department store products and services. Although younger consumers spend a smaller percentage of their retail expenditure to department store products than do the middle-aged consumers, they might actually spend more in terms of the absolute amount.

Even if middle-aged consumers are spending more than younger ones in department stores, the argument ignores the possibility that the trend may change within the next decade. Younger consumers might prefer to shop in department stores than in other types of stores, and middle-aged consumers might turn to other types of stores, too. This will lead to a higher expenditure of younger consumers in department stores than that of middle-aged consumers.

Besides, the argument never addresses the population difference between middle-aged consumers and younger ones. Suppose there are more younger consumers than the middle-aged ones now, the total population base of younger consumers will be bigger than that of the middle-aged ones if both of them grow at the same rate in the next decade. Thus there will be a bigger younger consumer base.

Based on the reasons I listed above, the argument is not completely sound. The evidence in support of the conclusion does little to prove the conclusion since it does not address the assumptions I have already raised. Ultimately, the argument might have been more convincing by making it clear that the absolute population of middle-aged consumers are higher than that of the younger consumers and the number will continue to grow in the next decade, and that the middle-aged consumers will continue to spend more money in department stores than younger consumers do in the next decade.

Sample essay 2:

The argument that retailers should replace some of the products intended to attract the younger consumers with products intended to attract the middle-aged consumers is not entirely logically convincing, since it ignores certain crucial assumptions.

First, the argument omits the assumption that the business volumes of both the middle-aged consumers and the younger consumers are the same. If the business volume of the middle-aged consumers’ 39% is smaller than that of the younger consumers’ 25%, the retail sales will not increase during the next decade.

Second, even if the business volumes of both the middle-aged consumers and the younger consumers were the same in the last decade, the increase of the middle-aged people in the next decade is not the same as the increase of the retail expenditure, for the retail trade depends more on such factors as the economic circumstances, people’s consuming desire.

Finally, the argument never assumes the increase of the younger consumers within the next decade. If the younger consumers increase at the same rate and spend the same amount of money on the goods and services of department stores, the retailers should never ignore them.

Thus the argument is not completely sound. The evidence in support of the conclusion that the growing number of middle-aged people within the next decade does little to prove the conclusion—that department stores should begin to replace some of their products to attract the middle-aged consumers since it does not address the assumptions I have already raised. Ultimately, the argument might have been strengthened by making it clear that the business volumes of both types of consumers are the same and comparable, that the increase of a certain type of consumers are correlated with the increase of the retail sales, and that the growth rate of the younger consumers are the same as that of the middle-aged consumers.

myice

 

12.  The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:

“Currently, more professional accountants use SmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.”

13.（6）The following appeared as part of an article in a magazine devoted to regional life.

“Corporations should look to the city of Helios when seeking new business opportunities or a new location. Even in the recent recession, Helios’s unemployment rate was lower than the regional average. It is the industrial center of the region, and historically it has provided more than its share of the region’s manufacturing jobs. In addition, Helios is attempting to expand its economic base by attracting companies that focus on research and development of innovative technologies.”

 

1，               因为H地区industrial and manufacturing比较attractive，所以那里的工人很可能只适合做这类的，如果缺乏能够做innovative technologies and research的工人labor pool，那么很可能导致失败。

2，               H的低失业率更可能成为坏处。因为比如有less available work force。企业必须提高wage才能吸引他们。提高了COST。

3，               错误的假设过去的成功能够代表未来。比方说已经饱和的资源、过分的竞争、以及可能出现的错误政策，都可能导致H地区的经济不再发达。

In this argument corporations are urged to consider the city of Helios when seeking a new location or new business opportunities. To support this recommendation, the author points out that Helios is the industrial center of the region, providing most of the region’s manufacturing jobs and enjoying a lower-than-average unemployment rate. Moreover, it is argued, efforts are currently underway to expand the economic base of the city by attracting companies that focus on research and development of innovative technologies. This argument is problematic for two reasons.

To begin with, it is questionable whether the available labor pool in Helios could support all types of corporations. Given that Helios has attracted mainly industrial and manufacturing companies in the past, it is unlikely that the local pool of prospective employees would be suitable for corporations of other types. For example, the needs of research and development companies would not be met by a labor force trained in manufacturing skills. For this reason, it’s unlikely that Helios will be successful in its attempt to attract companies that focus or research and development of innovative technologies.

Another problem with the available work force is its size. Due to the lower than average unemployment rate in Helios, corporations that require large numbers of workers would not find Helios attractive. The fact that few persons are out of work suggests that new corporations will have to either attract new workers to Helios or pay the existing workers higher wages in order to lure them away from their current jobs. Neither of these alternatives seems enticing to companies seeking to relocate.

In conclusion, the author has not succeeded in providing compelling reasons for selecting Helios as the site for a company wishing to relocate. In fact, the reasons offered function better as reasons for not relocating to Helios. Nor has the author provided compelling reasons for companies seeking new business opportunities to choose Helios.

 

myice

 

  14.(11) The following appeared in the editorial section of a local newspaper.

“In the first four years that Montoya has served as mayor of the city of San Perdito, the population has decreased and the unemployment rate has increased. Two businesses have closed for each new business that has opened. Under Varro, who served as mayor for four years before Montoya, the unemployment rate decreased and the population increased. Clearly, the residents of San Perdito would be best served if they voted Montoya out of office and reelected Varro.”

1，       缺乏standard ratio of the closed business to new business in the whole country, 不能说两个倒闭一个开就是坏事，很可能淘汰eliminate through selection or contest了out of date的企业，建立了更多具有competitive advantages
  的企业。也是好事。

2，       未排除他因造成了不同。很可能是因为在P在任期间，全国的经济不景气，造成了事业更增加。而不是两个市长的不同。假定过去和现在一样，也是个错误！recession depression downturn低迷时期

The recommendation endorsed in this argument is that residents of San Perdito vote current mayor Montoya out of office, and re-elect former mayor Varro. The reasons cited are that during Montoya’s four years in office the population has decreased while unemployment has increased, whereas during Varro’s term unemployment declined while the population grew. This argument involves the sort of gross oversimplification and emotional appeal typical of political rhetoric; for this reason it is unconvincing.

First of all, the author assumes that the Montoya administration caused the unemployment in San Perdito as well as its population loss. The line of reasoning is that because Montoya was elected before the rise in unemployment and the decline in population, the former event caused the latter. But this is fallacious reasoning unless other possible causal explanations have been considered and ruled out. For example, perhaps a statewide or nationwide recession is the cause of these events. Or perhaps the current economic downturn is part of a larger picture of economic cycles and trends, and has nothing to do with who happens to be mayor. Yet another possibility is that Varro enjoyed a period of economic stability and Varro’s own administration set the stage for the unemployment and the decline in population the city is now experiencing under Montoya.

Secondly, job availability and the economic health of one’s community are issues that affect people emotionally. The argument at hand might have been intentionally oversimplified for the specific purpose of angering citizens of San Perdito, and thereby turning them against the incumbent mayor. Arguments that bypass relevant, complex reasoning in favor of stirring up emotions do nothing to establish their conclusions; they are also unfair to the parties involved.

In conclusion, I would not cast my vote for Varro on the basis of this weak argument. The author must provide support for the assumption that Mayor Montoya has caused San Perdito’s poor economy. Moreover, such support would have to involve examining and eliminating other possible causal factors. Only with more convincing evidence could this argument become more than just an emotional appeal.

15. 一个人在大学旁开了家餐馆，盈利了。所以他决定再开3间。其中3个经理原来在他手下受过训。结论说还会盈利。

myice

 

更新一下15题 编辑总是很诡异的限制修改

15. A guy found a restaurant in college, because of the increase in sale of his spicy pita sandwich, his restaurant made a lot of profit. Now he is thinking about expand his industry to found another three restaurants nearby the towns or cities. Three employees currently work with him will be sent to the new restaurants as heads. He thinks the profit will triple as the current profit.

16．老话题：一家什么饭店的销售不怎么样，鉴于这个店的重要顾客都是高层次的顾客，所以公司不能减少那些luxury的食品，可以通过减少员工和取消免费品尝样品来减少cost，同时，因为调查发现，这个店的顾客和另一家咖啡店的顾客很相似，所以可以和那个咖啡店合作在这家店的一个角落开一块地方给顾客品尝咖啡。通过这些方法，可以有效增加销售

17．The following appeared in a presentation by the chief production manager of a machine parts manufacturing company at a management meeting:

“Our factory in Cookville is our most advanced and efficient. It is capable of producing ten drill bits for each dollar of production costs, whereas none of our other factories can produce more than seven drill bits per dollar of production costs. Therefore, we can reduce our overall drill bit production costs by devoting the Cookville factory entirely to drill bit production. Since reducing the production costs of individual machine parts is the only way to achieve our larger goal of reducing our overall production costs, dedicating the Cookville factory entirely to drill bit production and shifting all other machine part production to our other factories will help us to attain that larger goal.”

18. 一家食品公司，生产的一种早餐食物，比其他同类产品多20%的维他命K；并且75%的regular消费者说，喜欢这东西的味道。于是作者得出结论说，因为消费者不了解这些优点，导致销量低。所以采取把优点印在盒子上来提高销售。

19．(1.) The following appeared as part of an annual report sent to stockholders by Olympic Foods, a processor of frozen foods.

“Over time, the costs of processing go down because as organizations learn how to do things better, they become more efficient. In color film processing, for example, the cost of a 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its twenty-fifth birthday, we can expect that our long experience will enable us to minimize costs and thus maximize profits.”

下面摘自一家冷冻食品处理商（processor）奥林匹克食品提交给股东的年报：随着时间流逝，由于机构了解了做好事情的方法进而提高了效率，处理的成本会降低。比如在彩色胶卷处理方面，3/5英寸照片的成本从1970年的5天50cent降至1984年的1天20cent。同样的规律适用于食品处理方面。由于奥林匹克食品即将庆祝它的25岁生日，我们可以指望我们长期的经验会使我们达到最小的成本和最大的利润。