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1. 7月3次,6月1次,5月4次,4月6次(14)
The following appeared as part of an annual report sent to stockholders by Olympic Foods, a processor of frozen foods.
“Over time, the costs of processing go down because as organizations learn how to do things better, they become more efficient. In color film processing, for example, the cost of a 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its twenty-fifth birthday, we can expect that our long experience will enable us to minimize costs and thus maximize profits.”
1. cost down未必代表become more efficient,可能是supply更多,采购成本降低因素导致
2. film industry和food industry不同,后者要面临food保质,运输等问题
3. 仅仅因为Olympic Foods有25年历史,未必就能minimize costs,可能流程或技术没有改进
A3. The following appeared in a memorandum from the development director of the Largo Piano Company.
“The Largo Piano Company has long been known for producing carefully handcrafted, expensive pianos used by leading concert pianists. During the past few years, however, our revenues have declined; meanwhile, the Allegro Musical Instrument Company introduced a line of inexpensive digital pianos and then saw its revenues increase. In order to increase Largo’s sales and in fact outsell Allegro, we should introduce a line of digital pianos in a variety of price ranges. Our digital pianos would be likely to find instant acceptance with customers, since they would be associated with the prestigious Largo name.”
1. Allegro Musical Instrument Company的revenues increase未必是因为introduced a line of inexpensive digital pianos,可能是因为宣传
2. 即使是,也不代表The Largo Piano Company同样会成功,可能消费者觉得Allegro Musical Instrument的低价品质量够好了,不想转品牌
31. The following appeared as part of the business plan of an investment and financial consulting firm.
“Studies suggest that an average coffee drinker’s consumption of coffee increases with age, from age 10 through age 60. Even after age 60, coffee consumption remains high. The average cola drinker’s consumption of cola, however, declines with increasing age. Both of these trends have remained stable for the past 40 years. Given that the number of older adults will significantly increase as the population ages over the next 20 years, it follows that the demand for coffee will increase and the demand for cola will decrease during this period. We should, therefore, consider transferring our investments from Cola Loca to Early Bird Coffee.”
1. past 40 years的trend未必代表将来趋势,可能会发生改变
2. 老人增加的同时,可能年亲人也在增加
3. 增加的老人未必是coffee drinker
4. consumption increase不代表revenue increase,可能年轻人消费的都是价格贵的可乐,而aged消费的都是便宜的coffee
34. 7月3次,6月1次,本月6次,上月5次(14)
The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president.
“The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.”
1. poll仅仅是show a large percentage of the public is concerned about environmental issues,这和attract new customers, increase use among existing customers没有必然的因果关系,可能他们大部分都不使用credit card,或者已经有别的credit card
2. 可能公众关心的environment和这个well-known environmental organization并不同,也就无法recognize他们的logo
3. 权衡了额外付出的成本和收益之后并不一定值得这么做 |
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