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because ot was long thought that few people would watch televised
political messages, most televised political ads, like commercial
ads, took the form of short messages. Last year, however, one
candidate produced a half-hour-long ad. At the begining of the half-
hour slot a substantial portion of the viewing public had turned into
that station. Clearly, then, many more people are interested in
lengthy televised political messages than was previously thought. |
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