Just about every MBA candidate needs to submit a GMAT or GRE score as part of their business school admission package, but not everyone has a clear grasp on when and how the exam fits within the context of the whole application process.
In an ideal world, you would take the test just coming out of college, while you're still in study and test mode as a recent student. Since both GMAT and GRE scores are valid for five years, getting the exams out of the way years in advance would free you to focus on all of the other elements of the application.
If, like most applicants, you didn't have the foresight to take the exam right after college, the next best step is to plan your application strategy so that the GMAT is finished before you finalize your list of schools. Your score isn't everything, but it is an important part of the admissions equation.
If you bomb the exam and can't improve your score, you may need to reassess your target schools to include less-competitive options. Conversely, you may be able to add one more reach school if the score was higher than expected.
Round one of business school admissions is about four months away at many schools, and if you still need to take the GMAT, you have a lot of work ahead of you. Unless you're a natural at taking standardized tests, you'll need to train your brain to get it back into test-taking form.
Most applicants devote at least 100 hours to test preparation, and depending on where you are in the process, you may have to take a prep class and perhaps take the test more than once. If this is the case, the first round may not be a realistic option unless you're able and prepared to completely immerse yourself in the process.
One client, Tasha, came to us just five weeks before the round she was targeting with some idea of her school choices and a GMAT score she wanted to improve. With her limited time she needed to schedule the GMAT for two weeks before her application deadlines. That meant she did not have the luxury of focused studying for the GMAT in all of her free time.
To help Tasha manage her time, we wrote down all of her tasks, including the number of essay iterations we expected her to go through, and then we worked backward from her deadlines to see how many days she had to work. Tasha then started alternating essay writing and GMAT study until the day she took the test.
This abbreviated yet methodical time management system worked for her, and Tasha was able to improve her GMAT by 30 points and submit a strong application to her three target schools. She ultimately gained admission to Stanford Graduate School of Business and Cornell's Johnson Graduate School of Management. Tasha's strategy won't work for everybody, but we see applicants pull off the impossible every season.
I typically advise clients to plan for two attempts at the GMAT, leaving a buffer for a retake if needed. There's no harm in taking the test two or even three times, and unless you score really well right out of the gate, you often will do better the second time. This is because you'll have fewer nerves, more familiarity with the process and no big surprises. There is no such thing as a bad test, just opportunities to build on and learn from.
Average scores are creeping higher every year at the top MBA programs, making it hard to offset a bad GMAT score. It truly is a level playing field, and I often cringe when I read essays where people try to rationalize a low score.
What you can do, however, is acknowledge the score and say you don't find it truly reflective of your abilities. Then show why you are actually strong in quant or going to excel academically by pointing to your college GPA, work experience or by encouraging your recommenders to focus heavily on your intellect.
Timing and planning are key to reducing the stress of the application process. I generally encourage applicants to not cram everything into too short of a timeline, but everyone has their own style and you need to figure out what makes the most sense for you, your goals and your schedule. | 
