美国大学商学院市场营销系(Marketing)研究排名
送交者: amana 2004年11月17日09:58:10 于 [教育与学术]http://www.bbsland.com
CITATION FREQUENCY OF RESEARCH PUBLISHED IN THE TOP THREE MARKETING JOURNALS: RANKING THE IMPACT OF ARTICLES, SCHOLARS, AND INSTITUTIONS
Amanda E. Helm, University of Missouri, Columbia
David Hunt, University of Missouri, Columbia
Mark B. Houston, University of Missouri, Columbia
ABSTRACT We report a study that assesses the influence of marketing articles, scholars, and institutions. Influence was assessed by analyzing the average number of times per year each article, scholar, and institution was cited in subsequently published works. Rankings of the most influential scholars and institutions are provided and compared to the results of prior ranking studies.
Journal of Marketing (JM)
Journal of Marketing Research (JMR)
Journal of Consumer Research (JCR)
Table 1. Top 50 Institutions by Average Annual Citations of Total Faculty (Fractional Credit)
Average Annual Citations Total Faculty / (rank)a Ranking by number of publicationsb Institution Total Citations Top Three Marketing Journals Other Marketing Journals Outside Discipline Based on this samplea Spake & Harmon Bakir et al
University of Wisconsin-Madison 82.9 (1) 24.9 (1) 28.6 (1) 29.4 (1) 8 5 8
University of Minnesota 73.6 (2) 22.2 (2) 28.0 (2) 23.5 (5) 3 11 20
University of Pennsylvania 71.8 (3) 18.2 (5) 27.9 (3) 25.6 (3) 1 1 1
University of Southern California 69.5 (4) 18.8 (3) 26.4 (4) 24.3 (4) 2 12 12
Dartmouth College 63.7 (5) 18.3 (4) 24.9 (5) 20.5 (9) 17 39 ?
Northwestern University 61.0 (6) 15.2 (6) 23.9 (7) 21.9 (7) 4 7 7
University of Michigan, Ann Arbor 56.8 (7) 9.7 (13) 19.5 (10) 27.6 (2) 4 5 11
Arizona State University 53.8 (8) 9.6 (15) 21.9 (8) 22.3 (6) 10 12 16
Vanderbilt University 50.3 (9) 7.2 (25) 24.1 (6) 19.0 (11) 17 24 9
University of Texas, Austin 49.5 (10) 12.0 (10) 16.7 (12) 20.8 (8) 7 2 2
Duke University 46.3 (11) 12.9 (9) 20.6 (9) 12.8 (16) 10 24 18
Indiana University 45.1 (12) 13.9 (7) 15.0 (14) 16.1 (13) 10 15 21
Stanford University 41.2 (13) 10.3 (11) 10.4 (26) 20.5 (10) 28 12 13
University of Missouri, Columbia 39.9 (14) 7.1 (26) 18.5 (11) 13.6 (15) 36 34 ?
University of Florida 39.6 (15) 13.3 (8) 14.0 (15) 12.3 (21) 13 2 6
Texas Tech University 36.7 (16) 8.1 (20) 12.2 (20) 16.4 (12) 34 24 25
New York University 35.6 (17) 9.0 (17) 10.7 (25) 15.9 (14) 13 7 5
Emory University 35.0 (18) 8.4 (18) 13.4 (18) 13.2 (16) 25 ? ?
Columbia University 34.3 (19) 9.7 (14) 12.0 (22) 12.6 (17) 4 4 4
Harvard University 33.8 (20) 7.5 (23) 13.7 (16) 12.5 (19) 20 30 23
University of Illinois 32.8 (21) 7.2 (24) 18.3 (12) 7.3 (33) 28 27 24
University of Alabama, Tuscaloosa 32.0 (22) 6.0 (30) 13.5 (17) 12.5 (20) 38 46 ?
University of Chicago 30.6 (23) 8.3 (19) 11.7 (23) 10.6 (25) 17 7 3
University of Arizona 30.4 (24) 8.1 (21) 13.0 (19) 9.3 (28) 32 12 21
Texas A & M University 29.8 (25) 5.9 (31) 12.1 (21) 11.7 (23) 23 16 19
The Ohio State University 28.9 (26) 10.3 (12) 9.6 (29) 9.1 (30) 8 10 17
University of Washington 28.7 (27) 7.0 (26) 9.9 (28) 11.9 (22) 45 39 ?
University of California, Berkeley 28.2 (28) 9.3 (16) 10.1 (27) 8.8 (31) 34 19 10
Colorado State University 27.6 (29) 6.4 (29) 9.7 (29) 11.5 (24) 61 ? ?
Southern Methodist University 20.7 (30) 6.8 (28) 7.1 (45) 6.8 (35) 25 34 ?
University of Miami 20.8 (31) 3.5 (50) 8.9 (32) 8.1 (32) 28 34 ?
Massachusetts Institute of Technology 20.4 (32) 8.0 (22) 6.1 (51) 6.3 (38) 56 30 15
UIowa State University 20.4 (33) 2.5 (63) 7.9 (37) 10 (26) 25 ? ?
niversity of Virginia 18.9 (34) 5.4 (35) 10.8 (24) 2.8 (75) 45 46 ?
University of Cincinnati 18.8 (35) 5.4 (33) 7.5 (41) 5.9 (44) 15 19 ?
GTE Laboratories, Inc 18.6 (36) 3.6 (49) 8.2 (35) 6.8 (36) 93 ? ?
Florida State University 18.5 (37) 1.3 (89) 7.8 (38) 9.3 (27) 93 ? ?
University of Notre Dame 18.4 (38) 4.0 (44) 8.3 (33) 6.1 (39) 38 39 ?
University of Nebraska 18.3 (39) 5.3 (36) 9.1 (31) 3.9 (55) 62 ? ?
Illinois State University 18.2 (40) 1.3 (89) 7.7 (40) 9.1 (29) 131 ? ?
INSEAD 17.9 (41) 5.1 (37) 6.8 (47) 6.1 (40) 38 ? ?
University of South Carolina 17.0 (42) 3.6 (47) 7.4 (43) 6.0 (43) 21 ? ?
University of Colorado, Boulder 16.9 (43) 5.4 (34) 8.2 (33) 3.3 (63) 45 30 ?
University of Iowa 16.7 (44) 4.1 (42) 6.6 (48) 6.0 (42) 21 39 ?
University of California, Los Angeles 16.6 (45) 4.9 (38) 7.2 (44) 4.5 (49) 23 16 14
Virginia Polytechnic Institute 16.2 (46) 4.1 (43) 5.5 (55) 6.7 (37) 28 39 ?
University of Connecticut 16.1 (47) 4.8 (39) 7.0 (46) 4.3 (51) 52 ? ?
University of California, Irvine 16.0 (48) 5.5 (32) 6.5 (50) 3.9 (56) 38 46 ?
University of Oregon 15.6 (49) 4.6 (40) 7.7 (38) 3.2 (65) 62 ? ?
University of Portland 15.3 (50) 4.2 (41) 7.4 (42) 3.6 (58) 80 ? ?
aRanking out of 227 institutions with faculty members publishing in JM, JMR, & JCR from 1990 through 1996.
bSpake & Harmon ranking based on a count of publications in JCR, JM, JMR, & JR from 1990-1996. Bakir, et al. top-25 ranking based on a count of publications in JM, JMR, JCR, JR, JAMS, & Marketing Science from 1991-1998. Bold indicates top 10 or approximate top 10 for tied rankings for each category.
Table 2b. Top 50 Institutions (Five or more faculty) by Average Annual Citations Per Capita (Fractional Credit)b
Average Annual Citations Per Capita / (rank)a Ranking by number of publicationsc Institution Total CitationsTop Three Marketing Journals Other Marketing Journals Outside Discipline Based on this sampleaSpake & Harmon Bakir et al.
Vanderbilt University 8.39 (1) 1.2 (5) 4.0 (1) 3.2 (1) 1 8 8S
University of Wisconsin-Madison 8.29 (2) 2.5 (1) 2.9 (2) 2.9 (2) 2 4 8
Dartmouth College 6.37 (3) 1.8 (2) 2.5 (3) 2.0 (4) 8 25 14S
University of Missouri, Columbia 5.00 (4) 0.9 (12) 2.3 (4) 1.7 (6) 23 14 12S
Duke University 4.63 (5) 1.3 (4) 2.1 (5) 1.3 (9) 3 28 15
Stanford University 4.57 (6) 1.1 (6) 1.2 (14) 2.3 (3) 16 9 11
University of Minnesota 4.32 (7) 1.3 (3) 1.7 (6) 1.4 (8) 4 31 17
Texas Tech University 4.08 (8) 0.9 (10) 1.4 (9) 1.8 (5) 27 18 22
University of Pennsylvania 3.59 (9) 0.9 (9) 1.4 (8) 1.3 (10) 5 6 1
University of Southern California 3.31 (10) 0.9 (11) 1.3 (12) 1.2 (12) 8 29 12
Emory University 3.18 (11) 0.8 (17) 1.2 (13) 1.2 (11) 26 ? ?
University of California, Berkeley 3.13 (12) 1.0 (7) 1.1 (15) 1.0 (16) 27 1 1S
University of Arizona 3.04 (13) 0.8 (14) 1.3 (11) 0.9 (18) 30 12 18
University of Michigan, Ann Arbor 2.99 (14) 0.5 (29) 1.0 (17) 1.5 (7) 13 13 10
University of Florida 2.83 (15) 0.9 (8) 1.0 (18) 0.9 (22) 12 6 6
University of Illinois 2.73 (16) 0.6 (24) 1.5 (7) 0.6 (33) 34 23 21
Southern Methodist University 2.59 (17) 0.9 (13) 0.9 (24) 0.9 (24) 11 36 25
Arizona State University 2.56 (18) 0.5 (35) 1.0 (16) 1.1 (13) 32 38 13
University of Chicago 2.55 (19) 0.7 (19) 1.0 (20) 0.9 (21) 16 10 3
Colorado State University 2.51 (20) 0.6 (25) 0.9 (25) 1.0(14) 86 ? ?
Indiana University 2.37 (21) 0.7 (18) 0.8 (30) 0.9 (23) 22 43 19
University of Virginia 2.36 (22) 0.7 (20) 1.3 (10) 0.3 (61) 34 48 19S
University of California, Irvine 2.28 (23) 0.8 (16) 0.9 (22) 0.6 (40) 19 18 16S
University of Miami 2.28 (24) 0.4 (42) 1.0 (19) 0.9 (20) 14 24 4S
University of Texas, Austin 2.25 (25) 0.5 (28) 0.8 (31) 0.9 (17) 21 17 2
Columbia University 2.14 (26) 0.6 (23) 0.8 (32) 0.8 (28) 6 3 4
University of Alabama, Tuscaloosa 2.13 (27) 0.4 (39) 0.9 (23) 0.8 (26) 54 53 ?
University of Washington 2.05 (28) 0.5 (30) 0.7 (35) 0.9 (25) 56 52 ?
Massachusetts Institute of Technology 2.04 (29) 0.8 (15) 0.6 (41) 0.6 (31) 18 15 3S
Rutgers University, Camden 2.04 (30) 0.6 (22) 0.8 (29) 0.6 (35) 36 ? ?
University of Texas, Dallas 1.97 (31) 0.6 (27) 0.4 (63) 1.0 (15) 19 18 13S
University of Oregon 1.95 (32) 0.6 (26) 1.0 (21) 0.4 (52) 48 ? 23S
Northwestern University 1.90 (33) 0.5 (34) 0.8 (33) 0.7 (30) 40 22 7
Iowa State University 1.86 (34) 0.2 (62) 0.7 (34) 0.9 (19) 55 ? ?
The Ohio State University 1.81 (35) 0.6 (21) 0.6 (44) 0.6 (39) 7 15 14
New York University 1.78 (36) 0.5 (36) 0.5 (50) 0.8 (27) 33 25 5
Queen's University, Ontario 1.71 (37) 0.3 (51) 0.8 (27) 0.6 (38) 62 ? ?
University of Nebraska 1.66 (38) 0.5 (32) 0.8 (28) 0.4 (58) 67 ? ?
Harvard University 1.61 (39) 0.4 (44) 0.7 (37) 0.6 (36) 46 34 20
Texas A & M University 1.57 (40) 0.3 (50) 0.6 (38) 0.6 (32) 57 33 16
Cornell University 1.49 (41) 0.3 (49) 0.6 (39) 0.5 (41) 41 5 ?
University of Cincinnati 1.45 (42) 0.4 (37) 0.6 (46) 0.5 (48) 10 27 ?
University of Colorado, Denver 1.39 (43) 0.2 (61) 0.9 (26) 0.3 (67) 90 ? 25S
University of Iowa 1.39 (44) 0.3 (45) 0.6 (48) 0.5 (42) 23 37 17S
University of California, Los Angeles 1.38 (45) 0.4 (38) 0.6 (42) 0.4 (56) 29 11 2S
Wake Forest University 1.38 (46) 0.3 (48) 0.4 (64) 0.7 (29) 172 ? ?
INSEAD 1.38 (47) 0.4 (40) 0.5 (53) 0.5 (45) 53 ? ?
Case Western Reserve University 1.37 (48) 0.5 (33) 0.5 (52) 0.4 (57) 23 44 ?
Purdue University 1.32 (49) 0.3 (56) 0.6 (40) 0.4 (50) 48 ? 9S
Creighton 1.30 (50) 0.5 (31) 0.6 (43) 0.2 (77) 133 ? ?
aRanking out of 227 institutions with faculty members publishing in JM, JMR, & JCR from 1991 through 1995 bAverage Annual Citation Rate of each institution divided by number of current full-time faculty.
cSpake & Harmon ranking based on a count of publications in JCR, JM, JMR, & JR from 1990-1996. Bakir, et al. top-25 ranking of large departments (10+ faculty) based on a count of publications in JM, JMR, JCR, JR, JAMS, & Marketing Science from 1991-1998. sBakir et al. top-25 ranking of small departments (less than 10 marketing faculty)
