(转载）To all candidates who are interested in Luxury Brand Management

全球排名前五的奢侈品管理院校及项目：
1) ESSEC MBA in International Luxury Brand Management;
2) SDA Bocconi MBA - Luxury Business Management Track;
3) The International University of Monaco;
4) London School of Business & Finance;
5) NYU Stern School of Buiness.

转载自：http://www.f1gmat.com/top-mba-luxury-management#

1) ESSEC MBA in International Luxury Brand Management

ESSEC's 11-month MBA program in International Luxury Brand Management is taught in English, with a class size of 45 students, 90% of whom are international. The school is located in Cergy-Pontoise, just 35 minutes from central Paris, the heart of the fashion industry. The program was created in 1995 and maintains a strong Global focus. Some of Essec MBA’s partners and current contributors include Bacardi, Baccarat, Calvin Klein, Chanel, Estée Lauder, Gucci , L’Oréal , LVMH , Christian Dior, Dom Pérignon and Swarovski. The program offers specializations in fashion & accessories, watches & jewelry, fragrances & cosmetics, wine & spirits, hotels & real estate and cars & technology.

Students learn to tackle issues from global perspectives while weighing situations from business, financial as well as cultural paradigm. The program is divided into 5 parts - Introduction to Luxury & core MBA studies, Business Knowledge & Market trends, Luxury Brand Management & Semiotics, Luxury Sector Management and a two-month project. ESSEC's faculty is supported by visiting specialists as well as professionals.

Experiential learning is an important aspect of the learning process. Every February, a 12-day field trip is held that helps students learn from leading experts and executives, and offers a better understanding of the local markets. Recent trips include travel to Hong Kong and Dubai. A trip to Italy takes place in April, and students visit jewelry and fashion houses like Gucci, Bulgari, Fendi and Ferragamo.

Student teams complete a 2-month consulting project at a top luxury company with the Luxury Global Field Project, supported by a faculty member and a company manager. Past projects were completed in L’Oreal Luxe, PPR Luxury, American Express, Louis Vuitton, Chanel and Cartier. CEO seminars are usually held on Wednesdays, with speakers like Serge Brunschwig - COO of Christian Dior Couture, Daniela Ott - COO of PPR Luxury and Bruno Pavlovski - CEO of Chanel.

2) SDA Bocconi MBA - Luxury Business Management Track

SDA Bocconi's Full-Time MBA offers a highly evolved Track in Luxury Business Management (LBM). The program is conducted in Milan, a global fashion & design hub, with the world's highest concentration of fashion houses, showrooms, international events and outlets. The program is completed in 12 months and is taught in English with 73% international students in the class. What makes the LBM track unique is that it is taught at the offices of leading Italian fashion brand Bulgari.

The program is taught with the active involvement of Bulgari managers, giving students a highly real-world, market-oriented education. Students can choose two concentrations: Marketing or Innovation, and Finance or Entrepreneurship. The foundation courses include Fundamentals of Luxury Business Management, Design Management & Architecture of Collections, Product Development & Innovation, Manufacturing & Supply Chain Management and Sales & Channel Management. The advanced courses offered in the LBM program include Developing & Fostering Luxury Brands, Family & Luxury Business Insights, Strategic HR & Financial Issues in Luxury Business and Business Game.

The 8 -12 week Summer Projects can be completed at Bulgari, or other leading luxury companies. The value of the Luxury Business Management track can be seen from the fact that 14% of the MBA class of 2012 found careers in Luxury, Fashion & Design companies. SDA Bocconi also has one of the world's highest average base salary increase compared to pre-MBA earnings - 156% in 2012. Companies that hire include Adidas, Gucci, Guess, Levi Strauss & Co., L’Oréal, Louis Vuitton, Luxottica, Richemont and Yoox.

3) The International University of Monaco

The International University of Monaco's Graduate Business School offers Luxury Management courses in one of the best places to understand luxury - Monaco. This tiny city-state has among the highest concentrations of wealth in the world, and students do not just observe luxury, but get to live it. Monaco is also multicultural, with representation of over 100 nationalities, and is very close to world luxury centers - Milan and Paris. There are 3 Masters programs in Luxury Management - Master in Luxury Goods & Services, Master in Luxury Retail Management and Master in Luxury Hospitality & Event Management. All programs last for 16 months and are taught in English.

All three programs have a common core that includes courses like Accounting & Financial Management in the Luxury Industry, Luxury Service, Luxury Communication & Media Planning, Human resources in the Luxury Industry, Luxury Consumer Behavior, Industry Competitive Analysis and Marketing of Luxury Goods & Services. After the core curriculum, each program has its own specialization.

The courses covered under Master in Luxury Goods & Services include Luxury Distribution, Strategic Forecasting & Budgeting, Supply Chain Management, Luxury Product Development, e-luxury and capitalizing the Luxury Venture.

Master in Luxury Retail Management covers courses in Luxury Distribution, Luxury Sales Techniques, Developing an effective Selling Ceremony, International Business, Supply Chain & retail Stock Management and Retail Buying & Merchandising.

The third master's program - Master in Luxury Hospitality & Event Managementinclude courses in Hospitality operations Management, Tourism Marketing and Sales, Sustainable Tourism, Event Management, Team Management, Hospitality Strategic Forecasting & Budgeting and Hospitality quality Systems & Processes.

The school conducts professional guest lecturers & CEO conferences, events & fairs, field trips, and a 6-month internship known as the Professional Immersion.
Master in Luxury Retail Management offers careers in fields like Brand management, Product development management, Business development Wholesale management, Merchandising, Customer relationship management, Marketing and Luxury e-commerce.  Employment opportunities for the Master in Luxury Retail Management program exists in roles like Retail buyer, Retail manager, Area/Country manager and Store manager.

Master in Luxury Hospitality & Event Management gives students wide career choices in the global hospitality, tourism and events industries.

IUM also offers a special Career Track in Luxury Management through its AMBA accredited Monaco MBA program.

4) London School of Business & Finance

London School of Business & Finance offers a Global MBA with specialization in Luxury Brand Management. This is a 15-month, full-time program that can be taken up at the campuses in London, Birmingham or Manchester. The program aims to foster marketing, strategic management and research skills that will enable a career in managing international luxury brands. Graduates will be able to develop, implement and manage successful brand marketing campaigns for luxury goods and services.

The first three stages of the program cover core MBA subjects like Marketing & Business Environment, Accounting & Managerial Finance, Systems & Operations Management and Strategic Management & Leadership.

Stage 4 consists of two luxury options - Luxury Brand Management and Global Marketing Management. The former prepares students to manage a wide range of luxury products. It helps students assess the project life cycle, develop alternative methods to luxury brand management and assess current practices & implement improvements.

On the other hand, Global Marketing Management helps create effective strategies to deal with globalization. Subjects dealt with in detail include the international marketing environment, global strategies and the elements of successful global marketing plans.The program culminates in the Integrative Research and Consultancy Project. LSBF Luxury Brand Management alumni have found employment in the luxury industry as Marketing Communication Manager, Head of Product Development, Strategic Marketing Analyst and Luxury Brand Manager.

5) NYU Stern

New York University's Stern school of Business enables MBA graduates to take up a career path in Luxury and Retail, aided by its location in New York, and alumni in the field. It also has a Luxury Marketing specialization that offers courses like Luxury 2.0: Prestige Brands in a Digital Age, Retail Strategy, Advanced Marketing Planning (with approved luxury project), Brand Strategy (with approved luxury project), Creativity and Design and Doing Business in Italy: Luxury, Fashion & Design. Other specializations that help careers in the luxury field are Digital Marketing, Global Business, Product Management, Supply Chain Management and Global Sourcing.

Stern also holds the Annual Luxury and Retail Conference on topics such as brand equity and the effect of the global economic crisis on this sector. Speakers like Carol Hamilton - Luxury Products Division President of L'Oreal, Neil Blumenthal - CEO of Warby Parker and John McDonnell - COO of The Patrón Spirits Company have been featured. The Luxury and Retail Consulting Corp helps students get real-life experiences by consulting projects in the luxury industry. The Stern Consulting Corps Project with the Council of Fashion Designers of America (CFDA) has seen MBA students passing on advice to the new designers at the CFDA incubator. All these programs are run by the Luxury and Retail Club.

Stern’s MBA class of 2012 had 3% opting for work in the Luxury/Retail sector.Companies that hire from Stern include Burberry, Chanel, Gucci, Kate Spade, Mattel, Moët Hennessy, Tiffany & Co., Warby Parker and West Elm.