TTGWD4-Q3 to Q6

shiningsmile

Q11~Q14: TTGWD4-Q3 to Q6:
      Extensive research has shown that theeffects of short-term price promotions on sales are themselves short-term.  Companies’ hopes that promotions might have apositive aftereffect have not been borne out for reasons that researchers havebeen able to identify.  A price promotionentices only a brand’s long-term or “loyal” customers; people seldom buy anunfamiliar brand merely because the price is reduced.  They simply avoid paying more than they haveto when one of their customary brands is temporarily available at a reducedprice.  A price promotion does notincrease the number of long-term customers of a brand, as it attracts virtuallyno new customers in the first place. Nor do price promotions have lingeringaftereffects for a brand, even negative ones such as damage to a brand’s reputationor erosion of customer loyalty, as is often feared.
      Sowhy do companies spend so much on price promotions?  Clearly price promotions are generally run ata loss, otherwise there would be more of them. And the bigger the increase in sales at promotion prices, the bigger theloss.  While short-term price promotionscan have legitimate uses, such as reducing excess inventory, it is the recognizableincrease in sales that is their main attraction to management, which istherefore reluctant to abandon this strategy despite its effect on the bottom line.
Q13:   Thepassage suggests that evidence for price promotions’ “effect on the bottom line” (line 40) is provided by
A.   thelack of lingering aftereffects from price promotions
B.   the frequency with which price promotions occur
C.   pricepromotions’ inability to attract new customers
D.   pricepromotions’ recognizable effect on sales
E.    thelegitimate uses to which management can put price promotions

effect on the bottom line以及本题都是啥意思？

monkeyjjl

首先我们要找证据吧，manager reluctant to abandon， despite 是转折， 说的是他its effect on bottom line 是说它效果很差的，这一步定下后
先说你的e选项
price promotion不是legislation的，要是减少存货我就选
问b选项对应的原文点在哪里？
就是manager reluctant to abandon这句
frequent是频率~
另外以后发题的时候，要附上答案呀~会有更多的人帮你解答

shiningsmile

首先我们要找证据吧，manager reluctant to abandon， despite 是转折， 说的是他its effect on bottom lin ...
monkeyjjl 发表于 2012-6-4 06:46

我有把正确选项变成红色。。。可能不明显，我下次写清楚

While short-term price promotions can have legitimate uses, such as reducing excess inventory,
这句我的理解是 short term promotions 可以有legitimate uses，例如减少存货（为了减少存货而进行短期促销是合理的）
it is the recognizable increase in sales that is their main attraction to management, which is therefore reluctant to abandon this strategy despite its effect on the bottom line.
而除了减少存货以外，吸引管理者的则是可以明显的提高销售额，因此他们不愿意放弃这个战略，尽管没什么其他的效果。

不选E我已经明白了，但是还没想出来 不愿意放弃这个战略 和 频率 怎么联系上啊。。。。麻烦再解释一下好么

monkeyjjl

就因为有想能够减少存货这样的功能存在他们reluctant to abandon、
题目的选项没有正面的回答问题，但是是问题的相关方面
文章说了不愿意放弃，即使效率很低
效率低体现在哪里？
是题目的要问的
就是他们因为他效率低，尽量不用他，但是有减少存货的功能，也不愿意放弃
所以他们不是不用用的少，在频率上得以体现
但是，这些只能算是像xdf老师那样的反推解释
脑子里把错误选项排除就够了

monkeyjjl

想了想~其实e选项即使像我那么改了，也不应该选~

shiningsmile

是了，这么挖确实有点钻牛角尖了。
呵呵，GMAC的思路有时候还真是不好顺~
不管怎么样，谢谢

kronorrt

可以这么理解么
effect on the bottom line 的证据
前文中这么说的 Clearly price promotions are generally run at a loss, otherwise there would be more of them. 即B frequency with which price promotions occur

Stefaniezhu

可以这么理解么
effect on the bottom line 的证据
前文中这么说的 Clearly price promotions are gene ...
kronorrt 发表于 2012-6-6 21:26

同意的说，effect on the bottom line(最终结果)就是a loss, 否则there would be more of price promotions(也就是price promotions发生的频率会更多)。

justabeginning

一点点小小的建议，这个题目是要我们提供方式，而不是内容。然后前后参考便可以得到答案了。

ScentyGuy

首先搞懂bottom line的意思，是账本底线、最终收益的意思，这句话的意思就是 即使这种策略的收益微乎其微，管理层还是不肯放弃这个策略。

再看题目，evidence for... is provided by ?  也就是问这个策略微乎其微的收益是通过什么表现出来的，正如楼上所说是选方式而不是内容，原文中提到与收益有关的也就这句  Clearly price promotions are generally run at a loss, otherwise there would be more of them.  也就是说price promotion越多，损失就越多，所以是通过  B.the frequency with which price promotions occur 来表现的。。

不知道说清楚了没。。哎。。