Argument 31,
The business plan of the investment and financial consulting firm is not a sensible
one for three reasons:
1.The arguement relys on the assumption that the trends that coffee consumption increase with age and
cola consumption derease with age will remain stable in the coming years.
2. Even though the trend remains stable in the future, the conclusion that the
demand for coffee will increase and the demand for cola will decrease during
this period is a highly suspected one. Other factors, such as the recent
increasing popularity of green tea may decrease both the demands for
Coffee and Cola.
3. The business plan assumes that transferring investments from Cola Loca to
Early Bird Coffee makes economic sense, failing to consider other relevant factors
such as Marketing share, ROI etc.
[此贴子已经被作者于2003-4-4 14:03:17编辑过] |