国际顶尖MBA申请交流平台--TOPWAY MBA

标题: [讨论] 每日一贴 3.18 [打印本页]

作者: apan 时间: 2003-3-18 10:36 标题: [讨论] 每日一贴 3.18

issue 81
"No one can possibly achieve any real and lasting success or 'get rich' in business by conforming to conventional practices or ways of thinking."

argument 38
The following appeared as part of an article in the business section of a local newspaper.
"Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers - some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track."

作者: apan 时间: 2003-3-18 10:36

issue 81.
“没有人能在遵循传统的实践和思维方式的情况下达到任何真正的持久的成功或在做生意中‘变富’（get rich）。”

argument 38.
地方报纸的商业板块上的文章：
摩托车X在美国生产超过70年了。虽然一个外国公司复制了这种摩托并低价推出，该公司却不能吸引X的顾客，有人说这是因为他的产品没有X特有的大噪声。但应该还有其他解释。说到底，外国车比类似的美国产车更安静，但他们都买的至少一样好。同样的，X的电视广告强调它的持久性和圆滑的线条，而非它的噪音，而且广告商在音轨上使用的是画外音和摇滚乐而非引擎叫声。

作者: gladys 时间: 2003-3-18 14:08

Argument 38

This argument is unconvincing for it bases on three gratuitous assumptions.

Assumption 1:
By increasing occupancy rates for campus housing will boost the housing revenues.

Assumption 2:
Lowering the rents will necessarily bring about the increase of housing revenues.

Assumption 3:
The current rental rates are the sole reason why the students choose not to live on campus.

None of the assumptions are supported by any evidence in this argument.

作者: gladys 时间: 2003-3-18 14:32

Issue 81:

Stance:

I agree with the above stated opinion to the extent that business lacking capability of innovation and creativity and conforming strictly to conventional practices or ways of thinking can hardly remain competitive in the business world. A successful enterpreneur needs to identify and utilize the values of conventional practices as well as to be sensitive to innovation and creativity.

作者: joywzy 时间: 2003-3-18 15:00

to gladys:

u shall give some reasons to support your position and provide some examples to strengthen your reasons.

good luck!

作者: joywzy 时间: 2003-3-18 15:04

i agree.

欢迎光临国际顶尖MBA申请交流平台--TOPWAY MBA (http://forum.topway.org/)