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标题: OG 121 (B)选项的理解 [打印本页]

作者: windlake    时间: 2006-12-6 07:28     标题: OG 121 (B)选项的理解

121. Manufacturers sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers. Such promotion often result in a dramatic increase in amount of product sold by the manufacturers to retailers. Nevertheless, the manufacturers could often make more profit by not holding the promotions.
Which of the following, if true, most strongly supports the claim above about the manufacturers’ profit?
(A) The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers’ attention to the product.
(B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.
(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.
(D) During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.
(E) If a manufacturer fails to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away from the manufacturer’s product

B选项怎么理解啊?

是不是理解为, "因为促销时间短,所以顾客不会习惯促销价(低价),对以后恢复原价的销售不会产生影响,也就是不会造成原价销售的客户源流失"???


作者: insonbia13    时间: 2006-12-7 07:12

A means promotion can make profits for manufacturer because the discount is small enough and the amount increases a lot. B is uncertain: we don’t know whether manufacturers can make more profits through promotion (since the size of discount is unknown) or through regular price (since the amount they can sell at regular price is unknown), no matter customers are used to the sale price or not. C and E support promotion. Only D provides the information that the increased amount can be sold at regular price.






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