Q40:

A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers.  Its strategy is to publish very low list prices for workstations in order to generate interest among the buyers for those corporations.

Which of the following, if characteristic of the marketplace, would tend to cause the manufacturer’s strategy to fail?

1. The proposed list prices would seem low to a typical buyer for the manufacturer’s most important corporate customers.
2. The capabilities of workstations suitable for given jobs are not significantly different among various manufacturers.
3. The manufacturer’s most important corporate customers employ as buyers persons who are very knowledgeable about prices for workstations for customer-aided design.
4. Customers differ significantly in the percentage of resources they can devote to computer workstations.
5. Buyers for corporations that purchase workstations for computer-aided design receive bonuses for negotiating large discounts from the list price.

 Answer: E

整个没有搞明白，忘指点

原文：商家希望通过低价来吸引顾客。

哪项会使商家的希望落空？

E：Buyers for corporations that purchase workstations for computer-aided

design receive bonuses for negotiating large discounts from the list price

买东西的人如果能杀价的话，将会从公司得到好处。（买东西的人砍的价越多，他们的

收入也越多，因为是他们所在的公司给他们的奖励）。因此，买东西的人当然希望价格

越高越好了，这样他们的bonus空间就加大