Board logo

标题: OG 10,121 [打印本页]

作者: qiancheng    时间: 2006-7-27 08:05     标题: OG 10,121

121. Manufacturers sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers. Such promotion often results in a dramatic increase in amount of product sold by the manufacturers to retailers. Nevertheless, the manufacturers could often make more profit by not holding the promotions.

Which of the following, if true, most strongly supports the claim above about the manufacturers’ profit?

(A) The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers’ attention to the product.

(B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.

(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.

(D) During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price. D

(E) If a manufacturer fails to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away from the manufacturer’s product.


作者: goodfishs    时间: 2006-7-27 14:53

A说仔细计算过,那么应该是holding promotion是最好的选择

B说了顾客习惯这个价钱,可是习惯价钱不等于大量买这个商品

C只是只是说了promotion的功能是让记牢产品的顾客更多,但是不等于会有大量顾客来买商品

E说没有这样的promotion竞争者就会把谷口抢走导致原生产商获利减少,意思就是没有promotion获利就会减少


作者: qiancheng    时间: 2006-7-28 20:56

谢谢!!!




欢迎光临 国际顶尖MBA申请交流平台--TOPWAY MBA (http://forum.topway.org/) Powered by Discuz! 7.2