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标题: OG 121再问 [打印本页]

作者: stevegt    时间: 2006-3-23 07:23     标题: OG 121再问

121. Manufacturers sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers. Such promotion often result in a dramatic increase in amount of product sold by the manufacturers to retailers. Nevertheless, the manufacturers could often make more profit by not holding the promotions.
Which of the following, if true, most strongly supports the claim above about the manufacturers’ profit?
(A) The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers’ attention to the product.
(B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.
(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.
(D) During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.
(E) If a manufacturer fails to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away from the manufacturer’s product

B选项怎么理解啊?

我理解是因为促销期太短,顾客不习惯促销价格,所以卖出去的数量不会变,但因为是降价了的,故厂商的利润更少了,但这样的话不是成加强了吗?

望NN指点,谢谢!


作者: newasers    时间: 2006-3-23 13:32

题目说是most strongly, 所以D对.

B你的理解基本正确, 但我觉得support不是很大.


作者: equilibrium    时间: 2006-3-24 07:39

Manufacturers sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers. Such promotion often result in a dramatic increase in amount of product sold by the manufacturers to retailers. Nevertheless, the manufacturers could often make more profit by not holding the promotions.
(Which of the following, if true, most strongly supports the claim above about the manufacturers’ profit

B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price

LZ看看题干通篇都在讲厂商,产品,促销,零售商,是主要信息,,,,而广告和消费者只是附加信息

而B选项呢? 能和厂商的利润挂上勾么?你认为:所以卖出去的数量不会变,题干根本没提到,

不要超出题干给出的信息去考虑答案是否正确,要紧扣题意.


作者: stevegt    时间: 2006-3-27 07:35

many thanks !!!






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