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标题: og-197一句话的理解 [打印本页]

作者: insonbia13    时间: 2006-3-4 09:30     标题: og-197一句话的理解

197.To persuade consumers to buy its personal computers for home use, SuperComp has enlisted computer dealers in shopping centers to sell its product and launched a major advertising campaign that has already increased public awareness of the SuperComp bran. Despite the fact that these dealers achieved dramatically increased sales of computers last month, however, analysts doubt that the marketing plan is brining Super Comp the desired success.

Which of the following, if true, best supports the claim that the analysts’ doubt is well founded?

(A) In market surveys, few respondents who had been exposed to SuperComp’s advertising campaign said they thought there was no point in owning a home computer. v

(B) People who own a home computer often buy a second such computer, but only rarely do people buy a third computer.

(C) SuperComp’s dealers also sell other brands of computers that are very similar to SuperComp’s but less expensive and that afford the dealers a significantly higher markup.

(D) The dealers who were chosen to sell SuperComp’s computers were selected in part because their stores are located in shopping centers that attract relatively wealthy shoppers. C

(E) Computer-industry analysts believed before the SuperComp campaign began that most consumers who already owned home computers were not yet ready to replace them.

however, analysts doubt that the marketing plan is brining Super Comp the desired success.这道题目做错估计是对最后这句话理解的不清楚,是否应该翻译为analysts怀疑这个营销计划(能否)给SC到来成功??但是正常的话我认为应该这样,doubt that whether the marketing plan is brining Super Comp the desired success.没有whether的话像上面这样理解行么?还是另有玄机??

谢谢!!!


作者: daoying    时间: 2006-3-5 08:14

个人认为,此题的意思是:sc电脑公司做了很多广告,增加影响力。尽管上个月经销商很成功,但是分析家认为sc电脑公司的策略还是必要的。

支持型问题

C:因为经销商也卖别人的电脑---所以应该做广告。


作者: insonbia13    时间: 2006-3-6 13:53

谢谢,但是不同意你的理解

Choice C is the best answer. If consumers who are drawn to a SuperComp dealer find less expensive alternatives that the dealer has a strong incentive to sell to them, the analyst’ doubt is justifies, since it is likely that the increase in the dealer’s sales is due not to sales of SuperComp’s computers, but rather to sales of these other brands.

analyst doubt<--c: the dealer....similar but less expensive

conclusion: dealers increased sales, but analysts doubted the plan's effective to SC

support: dealers not only sell SC's products but also many similar but less expensive ones, so their sales increased(that is not sales of SC's products inceased but dealers' other bands increased)--->support the doubt

我的问题是,这里的doubt用法上是否有问题,如果是像上面这样理解的话是否应该在后面加上whether??


作者: himba    时间: 2006-3-7 13:35

我也不同意,这样就把题目的意思完全弄反了。

我的理解:

文章:为了说服顾客买家用的个人电脑,S公司谋取在购物中心的电脑经销商的支持,投放了大量已经引起公众注意S公司的广告宣传。虽然这些经销商上个月销售额大量上升,但是分析家还是对S公司的这一市场营销政策加以怀疑。

题目:支持:分析家的怀疑是有道理。

C:因为经销商也卖别人的电脑,所以经销商的销售额上升和S公司没关系,S公司的市场政策没用,最后得到分析家的怀疑是有道理的。正确

我觉得文章那句话如果加上whether就是不知道是否成功,但是文章的意思就是:分析家还是对S公司的这一市场营销政策加以怀疑。也就说是肯定的负评价。






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