Denoma, a major consumer-electronics maker, had a sizeable decline in sales revenue for its most recent fiscal year. This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced.

Which of the following, if true, does most to explain the apparently surprising result?

1. Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period.
2. For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.
3. A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.
4. Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.
5. During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.

答案给的是C，可我怎么也看不出C是正确答案阿

我倒是认为应该选择A,道理很简单，因为Denoma公司的成本高了，所以其总的收益就下降了，而这并不影响零售商的利益啊

open to discuss

应该选C的。

A，说作了很多广告，所以推力零售商的销售可以借助广告上升，但是不能解释前半部分厂家为什么销售还是下降。

C，说厂家的主要收入是给其它的竞争者提供零部件，那么就可以解释前半部分为什么厂家的收入下降，至于零售商收入上升，文章本生已经提供了解释说由于产品的创新。所以C可以更好的fit文章的叙述。

一家之言，仅供参考……