Do:

• Communicate     that you are a proactive, can–do sort of person. Business schools want leaders, not applicants content with     following the herd.

让学校知道你是个有领导力的人， 途径可以通过你的个人陈述， 简历和面试表现出来。

• Put     yourself on ego–alert. Stress what makes     you unique, not what makes you number one.
• Communicate     specific reasons why you're a "fit" for a school. Simply stating "I am the ideal     candidate for your program" won't convince the admission committee to     push you into the admit pile.

仔细看学校的官网，提炼出关键点说明你和这个项目很匹配。

• Bring     passion to your writing. Admissions     officers want to know what excites you. And if you'll bring a similar     enthusiasm to the classroom.
• Break the     mold. Challenge perceptions with unexpected     essays that say, "There's more to me than you think."
• If     you've taken an unorthodox path to b–school, play it up. Admissions officers appreciate risk-takers.
• Talk  about your gender, ethnicity, minority status or foreign background—but only if it has affected your outlook or experiences.

对于国际学生来说， 你的国际背景是一个优势， 但需要说明这个国际背景对你的帮助在那里。

• Fill your essays with plenty of real–life examples. These will support your thesis and bring your story to life.

在你的个人陈述中多加些例子可以提升你PS的可信度。

• Demonstrate a sense of humor or vulnerability. You're a real person, and it's okay to show it!

Don't:

• Write about your high school glory days. Admissions committees don't care if you were editor of the yearbook or captain of the varsity team. They expect their candidates to have moved onto more current, professional achievements.
• Submit essays that don't answer the questions. An off-topic essay, or one that merely restates your resume,     will frustrate and bore the admissions committee. More importantly, it     won't lead to any new insight about you.

一定注意写essay的时候要回答题目所问的。 听起来很简单， 但是确实碰到过不少申请者希望简化申请流程， 就复制粘贴其他学校的申请文章。 这个很容易让录取官对你有不好的印象。

• Fill essays with industry jargon. Construct     your essays with only enough detail about your job to frame your story and  make your point.

如果你的essay中都是行业术语， 这肯定会让录取官读起来非常不解， 对你的录取也没有帮助。

• Reveal half–baked reasons for wanting the MBA. Admissions officers favor applicants who have well-defined goals. However unsure you are about your future, it's critical that you     demonstrate that you have a plan.
• Exceed the recommended word limits. This suggests you don't know how to follow directions, operate within constraints or organize your thoughts.

不要超过字数限制也是公平的象征

• Submit  an application full of typos and grammatical errors. A sloppy application suggests a sloppy attitude.

这个对于国际学生来说尤其重要， 让你的朋友帮你通读一遍，一篇语法有问题的文章， 怎么能让面试官相信录取你是个正确的选择呢。

• Send one school an essay intended for another—or forget to change the school name when using the same essay for several applications. Admissions committees are (understandably) insulted when they see another school's name or forms.
• Make excuses. If your undergraduate experience was one long party, be honest. Discuss how you've matured, both personally and professionally.
• Be impersonal in the personal statement. Many applicants avoid the personal like the plague. Instead of talking about how putting themselves through school lowered their GPA,   they talk about the rising cost of tuition in America.  Admissions officers want to know about YOU.
• Make too many generalizations. An essay full of generalizations is a giveaway that you don't have anything to say
• Write in a vacuum. Make sure that each of your essays reinforce and build on the others. Think of each statement as one note in a song.