The MBA application process should be an introspective one, and as you hone in your goals, dreams, and ambitions, you should have a real sense of who you are as a person and what you want to tell the admissions committee. Do not fall into the trap of trying to craft an image of yourself that you may think is more appealing to a particular school. As experienced application reviewers, we know when someone is trying to portray something that is not really them. We will (eventually) figure it out, and if that happens
, it would not reflect well on your candidacy. So, just be yourself and keep in mind that this is an application for a professional graduate program. This means that we will also be considering your judgment with respect to what you choose to discuss in your essays.

We recognize that business school application essays could start to sound the same once you start reviewing them. However, they are not the same. We spend a lot of time thinking about the questions that we ask you to answer and we expect that you will also take some time to carefully answer those questions. Avoid the temptation of quickly cutting and pasting the essays from one application to another. You may have an idea of the general themes that you wish to cover in your applications and that is completely fine. Just be sure that you are actually answering the questions that are in the application in front of you.