Following several years ofdeclining advertising
sales, the GreenveTimes reorganized its
advertising sales force. Before reorganization, the
sales force was organized geographically, with some
sales representatives concentrating on city-center
businesses and others concentrating on different
outlying regions. The reorganization attempted to
increase the sales representatives' knowledge of
clients' businesses by having each sales
representative deal with only one type of industry or
of retailing. After the reorganization, revenue from
advertising sales increased.
In assessing whether the improvement in advertising
sales can properly be attributed to the reorganization,
it would be mosthelpful to find out which of the
following?
(A) What proportion of the total revenue of the
GreenvilleTimes is generatedby advertising
sales?
(B) Has the circulation of the Greenville Times
increased substantially in the last two years?
(C) Among all the types of industry and retailing that
use the GreenvilleTimes as an advertising
vehicle, which type accounts for the largest
proportion of the newspaper'sadvertising sales?
(D) Do any clients of the sales representatives of
the GreenveTimes have a standing order with
the Times for a fixed amountof advertising per
month?
(E) Among the advertisers in the Greenville Times,
are there moretypes of retail business or more
types of industrial business?作者: je04tta 时间: 2013-5-20 06:39
老方法 sales representatives concentrating on city-center
businesses and others concentrating on different outlying regions.
新方法 sales representative deal with only one type of industry or of
