denoma, a major consumer electronics maker, had a sizable decline in sales revenue for its most recent fiscal year. this result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from denoma models actually grew, largely thanks to some innovative and models that denoma introduced.
a. because of the need to educate the public about its new model's capabilities, denoma's advertising spending was higher than normal over the period.
b. for the period at issue, denoma's major competitors reported declines in revenue that were, in percentage terms, greater than denoma's
c. A significant proportion of denoma's revenue comes from making components for other consumer electronics manufactures
d. unlike some of its major competitors, denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.
e. during the period, consumer electronics retailers sold remaining units of denoma's superseded models at prices that were deeply discounted from those models' original prices.
相矛盾的现象：制造商Denoma的sales revenue大范围下降。零售商的总销售量下降，但销售D产品的sales revenue却上升。解释这paradox。
C：D的销售收入绝大部分来源于making components for other consumer electronics manufactures，而零售商的overall sales were considerably lower than in the previous year，也就是other consumer electronics manufactures的sales revenue下降，从而D的收入也下降，解释了矛盾。我当时怀疑万一二者抵消怎么办，再看 significant proportion 就明白了作者: wzwkb 时间: 2013-3-12 19:06
