University of Michigan (Ross) Essay Analysis, 2012–2013

June 28th, 2012

The Ross School of Business at the University of Michigan has released its essay questions for 2012–2013 and made small but important changes from last year’s application. Our analysis of the school’s essay topics for this application season follows…

1. Introduce yourself to your future Ross classmates in 100 words or less.

How many words is 100? This sentence alone accounts for ten percent of that allowance. Because this essay’s word count is so tight, many candidates will struggle with it. Still, in 100 words, you can write a brief vignette/story that broadly represents you—that stands for who you are. Or, you could offer several short/clever sentences that capture your personality. You might even present a theme or two with supporting anecdotes. In short, you have plenty of room to be creative and to reveal what makes you interesting. (We strongly recommend not offering a historical statement that summarizes your biography/resume.)

By the way, the paragraph above is exactly 100 words.

2. Describe your career goals. How will an MBA from Ross help you to achieve those goals? (300 word maximum)

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