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标题: OG-190与GWD-8-12的比较 [打印本页]

作者: renprince    时间: 2005-9-11 20:13     标题: OG-190与GWD-8-12的比较

190.

Manufacturers of mechanical pencils make most of their profit on pencil leads rather than on the pencils themselves. The Write Company, which cannot sell its leads as cheaply as other manufacturers can, plans to alter the design of its mechanical pencil so that it will accept only a newly designed Write Company lead, which will be sold at the same price as the Write Company’s current lead.

Which of the following, if true, most strongly supports the Write Company’s projection that its plan will lead to an increase in its sales of pencil lead?

(A) First-time buyers of the mechanical pencils tend to buy the least expensive mechanical pencils available.

(B) Annual sales of mechanical pencils are expected to triple over the next five years.

(C) A Write Company executive is studying ways to reduce the cost of manufacturing pencil leads.

(D) A rival manufacture recently announced similar plans to introduce a mechanical pencil that would accept only the leads produced by that manufacturer.

(E) In extensive text marketing, mechanical-pencil users found the new Write Company pencil markedly superior to other mechanical pencils they had used.

190.

The passage presents difficulties the Write Company has in selling pencil leads and making a profit, and then presents a plan the company has: to produce a pencil that will accept only a special lead of the company’s own. You are asked to find something that supports the company’s projection that its sales of pencil leads will increase as a result.

Choice E is he best answer since the evident superiority of the redesigned pencil gives consumers an incentive to buy it. Once consumers have bought the pencil, sales of the special leads for it will follow, so the company’s sales of lead are likely to increase.

Choice A provides no support for the company’s projection, since there is no indication that the company’s redesigned pencil will be very inexpensive. Choice B implies that sales of pencil leads will increase in general, but gives no indication that the Write Company’s sales will increase, and in particular it gives no indication that the particular plan that the company has adopted will cause its sales to increase. The plan as described is to sell the special leads at the same price as current leads, so even if the study described in choice C proves successful, the most that could be achieved would be an increase in profits, not in sales. With respect to choice D, the fact that another manufacturer is considering the same strategy does not help answer the question at issue here-whether this will be a successful strategy for the Write Company-and thus gives no support to the company’s projection.

GWD-8-Q12:

A certain automaker aims to increase its market share by deeply discounting its vehicles’ prices for the next several months. The discounts will cut into profits, but because they will be heavily advertised the manufacturer hopes that they will attract buyers away from rival manufacturers’ cars. In the longer term, the automaker envisions that customers initially attracted by the discounts may become loyal customers.

In assessing the plan’s chances of achieving its aim, it would be most useful to know which of the following?

A. Whether the automaker’s competitors are likely to respond by offering deep discounts on their own products

B. Whether the advertisements will be created by the manufacturer’s current advertising agency

C. Whether some of the automaker’s models will be more deeply discounted than others

D. Whether the automaker will be able to cut costs sufficiently to maintain profit margins even when the discounts are in effect

E. Whether an alternative strategy might enable the automaker to enhance its profitability while holding a constant or diminishing share of the market[A]

这两题的区别想了半天仍没有明白

OG190 的D的解释如下

With respect to choice D, the fact that another manufacturer is considering the same strategy does not help answer the question at issue here-whether this will be a successful strategy for the Write Company-and thus gives no support to the company’s projection.

说明D的竞争者采用相同策略与结论 W采用的计划能否促使铅笔辛的销售增加无关

而GWD8-12 的答案是A 说明竞争者是可以影响公司的策略的

为何两者不同 一个是无关 一个是答案 是因为结论不同呢 我没读出来 还是因为其它什么原因呢

谢谢


作者: himba    时间: 2005-9-12 06:10

这两道题不一样;

190:铅笔制造商的利润主要来自铅笔芯而非铅笔本身,TW公司的铅笔芯比其它公司的贵,TW公司计划改变他们的铅笔设计让他们的铅笔只能用这些新设计的铅笔芯,新的铅笔芯和以前的TW公司的价格是一样的。

题干问支持TW公司的计划会导致铅笔芯销售增长。

这里面的问题是以前TW公司的铅笔能接受其它公司的铅笔芯,而他们自己的铅笔芯又比较贵,所以可能的情况就是客户买他们的铅笔而不买他们的铅笔芯,他们计划只能用它们的铅笔芯后,只要他们铅笔的销量和以前一样或者比一前好,他们的铅笔芯的销量必然上涨。跟竞争者是否采取相同的策略无关。

8-12不一样的,汽车制造商吸引客户的方法靠打折。如果竞争对手也打折,那么他们的价格就不具备吸引力了。

这两道题不一样。关键还是每道题的推理本身不同。


作者: renprince    时间: 2005-9-13 06:09

版主强,谢谢!!!




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