Denoma, a major consumer-electronics maker, had a sizable decline in sales revenue for its most recent fiscal year. This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced.
Which of the following, if true, does most to explain the apparently surprising result?
A. Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period.
B. For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.
C. A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.
D. Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.
E. During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.
The gains made by Denoma in new electronics models were more than offset by loss in other fractions of Denoma's business.作者: DmsCyyS 时间: 2012-2-4 09:19
我觉得这道题首先读懂题
Denoma是一个maker，给retailer提供consumer-electronics. retailer同时会代销很多maker的产品。
从retailer那里获得信息是：尽管他们总共的销售额比前一年要低，但Denoma这个maker的产品销售额是增加的。
而从Denoma那里的信息是：他们的销售额下降了。
求解释：为什么R说D的Model销售增加了，但D的销售额却减少了
A advertising增加的是成本，和销售额是两回事，最终的利润=销售额-成本。
B D的对手销售额的百分比下降的比D多，这和解释D的自身问题无关。
D 说D没有家电外的业务范围来给它提供利润，无关
E 说R将D的一些老机型大降价出售。结合之前文中，D的新机型销售额增加。这是有可能导致D总的销售额减少。但这里涉及个比例问题。
C 说D的收入一部分来自于给其他Maker供元件，那么由R知除D外其他的销售额都降低，那么D这个元件供应商的销售额也会减少。且文中提到了比例问题。可精确的得出，最终D的总销售额是减少的。
欢迎光临 国际顶尖MBA申请交流平台--TOPWAY MBA (http://forum.topway.org/)
