Kitchen magazine plans to license the use of its name by a line of cookware.For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising.However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.Therefore, Kitchen can collect its licensing fee without endangering its other revenues.
The argument above assumes which of the following?
A. No other line of cookware is superior to that which will carry the Kitchen name.
B. Kitchen will not license the use of its name for any products other than the line of cookware.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
E. Kitchen is one of the most prestigious cooking-related magazines.
我的理解
原文的意思是杂志出版商即可以收版权费又不影响其他收入。选项C说明其他厨具品牌不会因为竞争对手的产品以杂志名字冠名而不在这个杂志上做广告。也就是说这样做will not endanger its other revenues.
请指正。作者: philipyu1025 时间: 2011-8-5 06:30
If you negate C, you will get "Makers of cookware will find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product " ; that is, makers of cookware who do not use the name of Kitchen magazine are unwiilling to advertise their products on Kitchen magazine since this magazine is associated with their competitors resulting from licensing the use of its name for their competitors' products . In this way, although Kitchen magazine can collect its licensing fee, it at same time will lose the adverting fees by way of losing opportunities of leasing its advertising area by the aboved makers of cookware.
when you deal with "the necessary assumption" type of Sc, you should negate the option in order to get the right answer, no personsal feelings can be added into it. If you are not good at this type of SC, i sugggest you to take time to learn the post of (八) 逻辑入门 by Sdcar2010, trust me, you will learn a lot !作者: larrylw 时间: 2011-8-8 19:36
虽然我已经时间很紧了，但是，还是试试你说的那个吧，可以给个链接么？那个什么逻辑八
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