标题: 6月3日换题库了——6月GMAT作文新题汇总AA(22-32题) [打印本页]
作者: houri 时间: 2011-6-13 11:00 标题: 6月3日换题库了——6月GMAT作文新题汇总AA(22-32题)
（22）本月机经1次上月机经3次
合并至（4）
（23）本月机经6次上月机经11次
No.10 The following appeared in the editorial section of a local newspaper. “This past winter, 200 students from Waymarsh State College traveled to the state capitol building to protest against proposed cuts in funding for various state college programs. The other 12,000 Waymarsh students evidently weren’t so concerned about their education: they either stayed on campus or left for winter break. Since the group who did not protest is far more numerous, it is more representative of the state’s college students than are the protesters. Therefore the state legislature need not heed the appeals of the protesting students.”
11. 地方性报纸的编者按：
过去的冬天里，200名学生从Waymarsh州立大学前往州府大楼抗议对各项州立大学项目基金进行削减的计划。另外12000名Waymarsh学生显然对他们的教育不太关心：他们或是留在学校里，或离开过寒假。由于不抗议的人群更大，他们比抗议人群更有资格代表州立大学学生。所以州立法会不必理会抗议者。
提供观点：
1.
代表学生的形成方式不知道。如果是随机产生的，那么去反对的学生完全可以代表学生总体。
2.
没去的学生不一定不关心。他们可能有更重要的事情要忙。例如要赶回家过圣诞节。有已经订好的寒假计划等等。
3.
此外，没去的学生之所以没有去很可能是因为他们觉得那些代表足可以代表他们表达心声。
1，
没有投诉不代表没有不满。很可能学生以其他的方式发泄不满意，比如absent the class, leave the school earlier, 等等。One obvious rejoinder to this line of reasoning is that。。。很可能他们已经知道了学生去protest了，所以才没有去。
2，
200名学生不具有代表性的说法不对。很可能是被推选出来的elected to represent the entire students。缺乏根据的论证，错。
北美范文：
The conclusion in this argument is that the state legislature need not consider the views of protesting students. To support this conclusion, the author points out that only 200 of the 12,000 students traveled to the state capitol to voice their concerns about proposed cuts in college programs. Since the remaining students did not take part in this protest, the author concludes they are not interested in this issue. The reasoning in this argument is flawed for two reasons.
First, the author assumes that because only one-tenth of the students took part in the protest, these students’ views are unrepresentative of the entire student body. This assumption is unwarranted. If it turns out, for example, that the protesting students were randomly selected from the entire student body, their views would reflect the views of the entire college. Without information regarding the way in which the protesting students were selected, it is presumptuous to conclude that their opinions fail to reflect the opinions of their colleagues.
Second, the author cites the fact that the remaining 12,000 students stayed on campus or left for winter break as evidence that they are not concerned about their education. One obvious rejoinder to this line of reasoning is that the students who did not participate did so with the knowledge that their concerns would be expressed by the protesting students. In any case, the author has failed to demonstrate a logical connection between the students’ alleged lack of concern and the fact that they either stayed on campus or left for winter break. Without this connection, the conclusion reached by the author that the remaining 12,000 students are not concerned about their education is unacceptable.
As it stands, the argument is not well reasoned. To make it logically acceptable, the author would have to demonstrate that the protesting students had some characteristic in common that biases their views, thereby nullifying their protest as representative of the entire college.
作者: houri 时间: 2011-6-13 11:00
（24）本月机经2次 上月机经5次
No.39 The following appeared in an Avia Airlines departmental memorandum:
“On average, 9 out of every 1,000 passengers who traveled on Avia Airlines last year filed a complaint about our baggage-handling procedures. This means that although some 1 percent of our passengers were unhappy with those procedures, the overwhelming majority were quite satisfied with them; thus it would appear that a review of the procedures is not important to our goal of maintaining or increasing the number of Avia’s passengers.”
40. Avia航空的部门备忘录：
平均地，去年乘坐Avia的1000个乘客中有9个针对我们的行李处理流程写了投诉信。这说明虽然有大约1%的乘客对这一流程表示不满，乘客的主体对它还是满意的。所以对流程的重新审查对我们要保持和提高Avia的乘客数这一目标不是很重要的。
提供观点：
1去年是这样今年呢以后呢？
2很有可能是乘客对服务不满意却没时间正式申诉
3和别的航空公司比较如何seriousness trivailize
1， 没有complaint不代表没有不满。
2， 没有跟其他公司对比，同时并不知道总数。
北美范文：
The conclusion in this Avia Airlines memorandum is that a review of the airline’s baggage-handling procedures will not further its goal of maintaining or increasing the number of Avia passengers. The author’s line of reasoning is that the great majority of Avia passengers are happy with baggage handling at the airline because only one percent of passengers who traveled on Avia last year filed a complaint about Avia’s procedures. This argument is problematic in two important respects.
First, the argument turns on the assumption that the 99 percent of Avia passengers who did not complain were happy with the airline’s baggage-handling procedures. However, the author provides no evidence to support this assumption. The fact that, on the average, 9 out of 1000 passengers took the time and effort to formally complain indicates nothing about the experiences or attitudes of the remaining 991. It is possible that many passengers were displeased but too busy to formally complain, while others had no opinion at all. Lacking more complete information about passengers’ attitudes, we cannot assume that the great majority of passengers who did not complain were happy.
Secondly, in the absence of information about the number of passengers per flight and about the complaint records of competing airlines, the statistics presented in the memorandum might distort the seriousness of the problem. Given that most modern aircraft carry as many as 300 to 500 passengers, it is possible that Avia received as many as 4 or 5 complaints per flight. The author unfairly trivializes this record. Moreover, the author fails to compare Avia’s record with those of its competitors. It is possible that a particular competitor received virtually no baggage-handling complaints last year. If so, Avia’s one percent complaint rate might be significant enough to motivate customers to switch to another airline.
In conclusion, the author has failed to demonstrate that a review of the baggage-handling procedures at Avia Airlines is not needed to maintain or increase the number of Avia’s passengers. To strengthen the argument, the author must at the very least provide affirmative evidence that most Avia passengers last year were indeed happy with baggage-handling procedures. To better evaluate the argument, we would need more information about the numbers of Avia passengers per flight last year and about the baggage-handling records of Avia’s competitors.
作者: houri 时间: 2011-6-13 11:00
（25）本月机经2次 上月机经10次
No.102 The following appeared as part of a business plan created by the management of the Take Heart Fitness Center:
“After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the center by its members. Therefore, in order to increase membership in Take Heart, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market.”
108. Take Heart健身中心的管理者起草的商业计划：
去年夏天开了新的游泳池以后，TH发现会员对中心的使用率增加了12％。因此，为了增加我们的会员数量和决定于会员费的收入，我们应该在以后几年中继续增加新的娱乐设施：比如，一个多功能游戏室，一个网球场，一个迷你高尔夫球场。作为本地唯一一家提供各种活动的健身中心，我们将在健身和娱乐市场建立竞争优势。
提供观点：
1. 忽略他因。
2. 错误类比。
3. 收入和支出
1. causal oversimplification
2. a benefit-cost analysis should be given
3. Whether the proposed recreational facilities are popular among the people of this area is unknown.
北美范文：
Because Take Heart Fitness Center experienced a 12 percent increase in member usage as a result of opening a new swimming pool last summer, the author recommends the addition of new recreational facilities in subsequent years as a means of increasing membership in Take Heart. The author’s recommendation is problematic for several reasons.
First, and foremost, the author assumes that an increase in member usage portends an increase in membership. This assumption may hold true in some cases. However, it is unlikely to hold true in the case at hand, because it is reasonable to expect that members would visit the fitness center to inspect and try out the new swimming pool. This would account for the increase in usage. However, since the author provides no evidence that this new rate of usage was sustained, the abrupt increase in usage provides little evidence that the addition of facilities such as the pool will attract new members.
Second, the author assumes that the addition of the swimming pool was responsible for the increase in member usage. However, the only evidence for this claim is insufficient to establish the causal claim in question. While temporal precedence is one of the conditions required to establish a causal relationship between two events, by itself it is not a sufficient condition. Consequently, it is possible that the addition of the pool was unrelated to the increase in usage in the manner required by the author’s argument.
Finally, the author has provided no evidence to support the contention that Take Heart will be the only center in the area to offer a wide range of activities to its members and thus have a competitive advantage in the fitness market.
In conclusion, the author’s belief that adding additional recreational facilities will increase Take Heart’s membership is ill-founded. To strengthen the argument the author would have to provide evidence that member usage is reliable indicator of new membership. Additionally, it would be necessary to show that the cause of the increase in usage was the opening of the new pool.
作者: houri 时间: 2011-6-13 11:01
（26）本月机经4次 上月机经2次
No.11 The following appeared in the editorial section of a local newspaper.
“In the first four years that Montoya has served as mayor of the city of San Perdito, the population has decreased and the unemployment rate has increased. Two businesses have closed for each new business that has opened. Under Varro, who served as mayor for four years before Montoya, the unemployment rate decreased and the population increased. Clearly, the residents of San Perdito would be best served if they voted Montoya out of office and reelected Varro.”
12. 地方性报纸的编者按：
在Montoya当San Perdito市长的头4年里，人口下降而失业率上升。每当一个新企业开业，就有两个旧的关门。而在Montoya之前Uarro当市长的4年里，失业率下降人口增长。很明显，San Perdito的居民重新选举Varro而非Montoya会得到更好的服务。
提供观点：
1. It is fallacious reasoning unless other possible casual explanations have been considered and ruled out. recession depression downturn低迷时期 is part of a picture of ... mayor
2. set the stage for Yet another possibility is that Varro enjoyed a period of economic stability and Varro's own administration set the stage for the unemployment and the decline in population .
3. availability emotionally intentionally specific specifically anger angry citizen thereby bypass
4. cast one's vote for sb. eliminate abolish casual emotional appeal
1， 缺乏standard ratio of the closed business to new business in the whole country, 不能说两个倒闭一个开就是坏事，很可能淘汰eliminate through selection or contest了out of date的企业，建立了更多具有competitive advantages 的企业。也是好事。
2， 未排除他因造成了不同。很可能是因为在P在任期间，全国的经济不景气，造成了事业更增加。而不是两个市长的不同。假定过去和现在一样，也是个错误！recession depression downturn低迷时期
北美范文：
The recommendation endorsed in this argument is that residents of San Perdito vote current mayor Montoya out of office, and re-elect former mayor Varro. The reasons cited are that during Montoya’s four years in office the population has decreased while unemployment has increased, whereas during Varro’s term unemployment declined while the population grew. This argument involves the sort of gross oversimplification and emotional appeal typical of political rhetoric; for this reason it is unconvincing.
First of all, the author assumes that the Montoya administration caused the unemployment in San Perdito as well as its population loss. The line of reasoning is that because Montoya was elected before the rise in unemployment and the decline in population, the former event caused the latter. But this is fallacious reasoning unless other possible causal explanations have been considered and ruled out. For example, perhaps a statewide or nationwide recession is the cause of these events. Or perhaps the current economic downturn is part of a larger picture of economic cycles and trends, and has nothing to do with who happens to be mayor. Yet another possibility is that Varro enjoyed a period of economic stability and Varro’s own administration set the stage for the unemployment and the decline in population the city is now experiencing under Montoya.
Secondly, job availability and the economic health of one’s community are issues that affect people emotionally. The argument at hand might have been intentionally oversimplified for the specific purpose of angering citizens of San Perdito, and thereby turning them against the incumbent mayor. Arguments that bypass relevant, complex reasoning in favor of stirring up emotions do nothing to establish their conclusions; they are also unfair to the parties involved.
In conclusion, I would not cast my vote for Varro on the basis of this weak argument. The author must provide support for the assumption that Mayor Montoya has caused San Perdito’s poor economy. Moreover, such support would have to involve examining and eliminating other possible causal factors. Only with more convincing evidence could this argument become more than just an emotional appeal.
作者: houri 时间: 2011-6-13 11:01
（27）本月机经2次 上月机经6次
No.124 The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff:
“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”(124)
124. Carlo's服饰老板给员工的备忘录：
由于Disc Depot，相邻街区的音像店从去年开始新的电台广告，它的业务显著增长，从商店人流量的大量增加就可以看出。当Disc Depot的老板显然已经足够富有可以退休时，Carlo's服饰的利润3年来一直停滞不变。为了促进我们的销售和利润，我们应该像DiscDepot一样从报纸广告转向经常的电台广告
思路参考：
1. 错误类比。Depot Disc是music/entertainment industry而Carol’s Clothing是fashion，之类的。
2. 错误结论。increase of foot traffic可以说是有更多的顾客来或者是顾客在店里呆了更长时间，但是不一定是profit增加了。
3. Clothing store的profit少也许有别的原因，而不是marketing不够。
作者: houri 时间: 2011-6-13 11:02
（28）本月机经1次 上月机经3次
No.104：The following appeared as part of a memorandum from the loan department of the Frostbite National Bank:
“We should not approve the business loan application of the local group that wants to open a franchise outlet for the Kool Kone chain of ice cream parlors. Frostbite is known for its cold winters, and cold weather can mean slow ice cream sales. For example, even though Frostbite is a town of 10,000 people, it has only one ice cream spot—the Frigid Cow. Despite the lack of competition, the Frigid Cow’s net revenues fell by 10 percent last winter.”
110. Frostbite国家银行的借贷部门的备忘录：
我们不应该批准那个希望开一家KK冰激凌连锁店的特许店的本地团体的借贷请求。Frostbite以其寒冷的冬天而闻名，而冷天气意味着冰激凌的销售不利。比如，虽然Frostbite是个有10000人的镇子，它却只有一家冰激凌店Frigid Cow。尽管缺乏竞争，Frigid Cow的净收入去年冬天下降了10％。
提供观点：
1. Other factors in deciding whether to give loan to a company such as the credit of the company should be considered.
2. Admittedly, the former and prospective performance of the company is also important when the bank has to make decision of whether or not should it give loan to a company. However, the author of the memorandum shows no sufficient evidence to support his or her proposal that the bank should not give loan to Kool Kone chain of ice cream parlors.
3. The statistics last year does not necessarily denote the future trend.
1， 排除他因，净收入下降的原因是什么？可能是经营不好，草率定价，甚至正因为缺乏竞争导致了这些。
2， 寒冷冬天不等于没有夏天，也不等于夏天短暂。不能说明原因。
北美范文：
In this memorandum the loan department of Frostbite National Bank recommends against approval of a business loan to a local group that wants to open an ice cream parlor. In support of this decision the loan department points out that Frostbite has a reputation for cold winters and sales of ice cream decrease in cold weather. This latter point is buttressed by the fact that Frostbite’s only ice cream parlor suffered a 10 percent decline in net revenues the previous winter. The loan department’s decision is questionable for the following reasons.
To begin with, since it is reasonable to expect a decline in ice cream sales during winter months, it is difficult to assess the relevance of the fact that Frostbite has cold winters to the potential success of the Kool Kone franchise. Common sense suggests that this fact would be significant only if it turned out that Frostbite’s winter season lasted 9 or 10 months as it does in arctic regions. In that case slow sales could be expected for most of the year and the loan department’s opposition to the loan would be readily understandable. If, on the other hand, Frostbite’s winter season lasts only a few months and the remainder of the year is warm or hot, it is difficult to comprehend the loan department’s reasoning.
Next, the loan department assumes that the Frigid Cow’s decline in net revenue last winter was a result of slow sales occasioned by cold weather. While this is a possible reason for the decline, it is not the only factor that could account for it. For example, other factors such as poor business practices or lack of inventory could be responsible for the Frigid Cow’s loss of revenue. The loan department’s failure to investigate or even consider these and other possible explanations for the Frigid Cow’s decline in revenue renders their decision highly suspect.
In conclusion, the loan department’s decision is ill-founded. To better evaluate the decision, we would need to know more about the length and severity of Frostbite’s winter season. Moreover, evidence would have to be provided to support the assumption that the Frigid Cow’s loss of revenue last winter was a direct result of the cold weather.
作者: houri 时间: 2011-6-13 11:03
（29）本月机经1次 上月机经4次
手机生产需要大量的贵金属，而贵金属的价格在过去十年中大幅变动。工厂过去的产量一直在增加，并预计将来也会增加。因此，立即购买大量贵金属会锁定变动并且达到利益最大化。
考古
V1.手机厂的重要零件是贵金属,价格波动大,公司应该提前大量购买以确保利润不受损
V2 大概就是说有一个叫Cellophone公司作了一个plan，因为过去手机金属原料价格时高时低，现在有一个forecast说以后这个公司的cellphone division要expand而且会有high-volume purchasing，所以说要现在大量买入金属原材料，来lock cost。
V3说一个cell phone manufacturer， 要买一大批很贵的material 因为怕以后买价格会涨
v4 AA关于手机和贵金属的关系，贵金属现在越来越贵，然后手机制造者要lock cost of metal，然后增加收益
提供观点：
1、不充分：提前购入不一定能保证利润不受损，因为价格波动可能上浮或下降
2、该贵金属是否在决定手机成本中起重要作用？可能影响甚微
作者: houri 时间: 2011-6-13 11:04
（30）本月机经2次 上月机经3次
No.99 or 101 The following appeared in an editorial from a newspaper serving the town of Saluda.
“The Saluda Consolidated High School offers over 200 different courses from which its students can choose. A much smaller private school down the street offers a basic curriculum of only 80 different courses, but it consistently sends a higher proportion of its graduating seniors on to college than Consolidated does. By eliminating at least half of the courses offered there and focusing on a basic curriculum, we could improve student performance at Consolidated and also save many tax dollars.”
105. Saluda镇的报纸的编者按：
Saluda统一高中提过超过200中不同的课程供它的学生选择。路那头一所小的多的私立学校提供80种基本的课程，但是它的毕业生升入大学的比例始终比统一高中要高。去除至少一半的课程而着眼于基本课程，我们可以改善统一高中学生的表现并省下税收收入。
典型的错误类比, 还攻击了错误因果, 和 不见得drop in number of courses will save tax.
我想的理由是条件没有论证，没有排除他因，样本太少不具有代表性
提供观点：
1. 是否上大学更多就意味着更好呢？概念不对equate——可能去的学校不好。
2. 忽略他因。
3. 错误类比。情况不同，人数多可能必须提供多种课，同时也可能兴趣多。。。
1. causal oversimplification
2. false analogy
3. It is likely that the smaller private school is incapable of offering more courses, or else its students can have better performance.
北美范文：
In this editorial the author recommends that Saluda’s Consolidated High School eliminate half of its 200 courses and focus primarily on basic curriculum in order to improve student performance and save tax revenues. The author’s recommendation is problematic for several reasons.
To begin with, the author assumes that the only relevant difference between Consolidated and the private school is the number of courses offered by each. However, other relevant differences between the schools might account for the difference in the proportion of their graduates who go on to college. For example, the private school’s students might be selected from a pool of gifted or exceptional students, or might have to meet rigorous admission standards whereas Consolidated’s students might be drawn from the community at large with little or no qualification for admission.
Next, the author assumes that the proportion of students who go on to college is an overall measure of student performance. While this is a tempting assumption, its truth is by no means obvious. If student excellence is narrowly defined in terms of the student’s ability to gain access to college, this assumption is somewhat reasonable. However, given a broader conception of student excellence that takes into account student’s ability to learn and apply their knowledge to new situations, its is not obvious that college admission is reliable indicator of performance. For example, students in non-academic disciplines could conceivably perform at high levels within these disciplines but nevertheless be unable to meet college admission standards.
Finally, the author assumes that savings in tax revenues will result from the reduced costs of funding the paired-down curriculum. This is not necessarily true. For example, it could turn out that both programs serve the same number of students and require the same number of classrooms and teacher.
In conclusion, the author has not made a convincing case for the recommendation to eliminate courses at Consolidated and focus on a basic curriculum. To strengthen the conclusion the author would have to provide evidence that Consolidated and the private school were sufficiently similar to warrant the analogy between them. Moreover, the relationship between student performance and college admission and the mechanism whereby savings in tax revenues would be accomplished would have to be clarified.
作者: houri 时间: 2011-6-13 11:10
（31）本月机经1次 上月机经8次
一个在中等大小的城市开a chain of gyms的公司经理认为：A survey of the customers 显示了a high level of interest on eating healthier, 有一种eating healthier 的方式是吃organic food，这种食品没有农药和？（我忘了…）。而且这个地方还没有卖organic food的。然后好像是说这个城市有这个方面的市场，而且还没有其他公司进来（又或者是防止其他外地公司进来），这个公司就打算在include an organic section at each location， 这样他们一定能够提高盈利
考古
说有个调查发现人们越来越喜欢吃健康的食物，于是某fitness gyms决定要在三个section售卖有机食品以期提高利润。
V2.是说一个manager写给Health Fitness还是啥的一个好像是健身连锁公司的建议的
根据 a recent survey,发现这个公司的customers大多是organic grocery的潜在顾客吧【这完全是我自己的表达，我记不得原材料了，我理解就是它是说这个survey显示organic grocery在这个company的顾客群中是很有市场的】，然后这个organic grocery要求所在城市有机、未使用农药杀虫剂的蔬菜供应，好像还有一个条件不记得了然后就直接说所以这个company所在的城市显然很适合开organic grocery。建议公司在national organic grocery chains进驻这个city前赶紧建，而且是expand all three fitness gyms to include a organic grocery.说通过此可以增加公司的利润。
V3对一个fitness gym顾客的调查发现他们对吃的健康很感兴趣，所以政府会支持建卖有机食品的店。所以这个gym为了扭转利润长久的不增长因该在所有门店增设利润很高的有机食品店。
V4 一个survey表明人们越来越注重饮食健康，喜欢吃organic food, 所以得出结论当地的fitness gyms应该有grocery store，而且要赶在别的商家进来之前
V5 People are interested in eating healthier, one way is to eat organic food which is grown without chemical and pesticide. Government is supportive for organic food. One grocery manager is recommending expanding their 3 out of 4 existing store to sell organic food.
V6 大概是讲一个调查说这个城市的人开始想健康饮食了，然后一种有机食品商店是健康饮食的一个因素，然后么一个GYM说要在里面也建那个商店，给出理由是什么大的连锁还没进来，要快点建，然后要在其三家GYM都扩展这个业务什么的，这样一来会增加利润之类的。 有心的人去考古一下吧，不过我没找到...
V7 就是最近的一个survey得出结论，现在的人更喜欢吃的营养，而吃的营养的一种方法就是吃有机食品。所以作者就建议说在那个市里开有机食品店，在这种有机食品还没有普遍的情况下打开市场。而且这个店要开在体育馆里，还是三个体育馆每个都设立这样一个grocery food store(类似)这样可以增加体育馆的收入。
主要有的问题是 survey本身的问题，recently太模糊，还有无因果，无端假设，我觉得还有错误类比，过去推将来这样的trend
V8from a customer survey, people like to buy organic food.and the government is ready to support organic stores. therefore, business manager recommended to establish organic food section in the company's three gyms.那个
作者: houri 时间: 2011-6-13 11:10
（32）本月机经1次 上月机经2次
No.39 The following appeared in the editorial section of a campus newspaper.
“Because occupancy rates for campus housing fell during the last academic year, so did housing revenues. To solve the problem, campus housing officials should reduce the number of available housing units, thereby increasing the occupancy rates. Also, to keep students from choosing to live off-campus, housing officials should lower the rents, thereby increasing demand.”
39. 校园报纸的社论：
因为校园住宅的使用率在过去的学年中下降了，住宅收入也下降了。为了解决这个问题，校园住宅办公室应该减少可使用的住宅单元，从而增加使用率。同样的，为了不让学生选择住在校外，住宅办公室应该降低租金来扩大需求。
提供观点：
1、入住率和房租收入非因果关系（房租收入下降也可能是赶上经济衰退租房市场低迷、学生招收人数减少等）
2、降低房租不一定能吸引更多的学生（价格不是唯一因素，存在其他因素如住宿条件、学校管制太严等）
3、提高入住率不一定能提高收入（尤其是在利用降低房租这个手段时，增加的入住量不一定能弥补降低房租带来的损失）
来自北美范文
The author of this article argues that, to reverse declining revenues from campus housing rentals, campus housing officials should decrease the number of available housing units and reduce rent prices on the units. The author’s line of reasoning is that fewer available units will limit supply while lower rents will increase demand, thereby improving overall occupancy rates, and that the resulting increase in occupancy rates will, in turn, boost revenues for the campus. This reasoning is unconvincing for several reasons.
To begin with, the author assumes that boosting occupancy rates will improve revenues. All other factors remaining unchanged, this would be the case. However, the author proposes reducing both the supply of units and their rental prices. Both of these actions would tend to reduce revenues. The author provides no evidence that the revenue-enhancing effect of a higher occupancy rate will exceed the revenue-decreasing effect of reduced supply and price. Without such evidence, the argument is unconvincing.
Secondly, the author assumes that lowering rents will lead to higher revenues by increasing demand. However, it is possible that demand would decrease, depending on the extent of the rent reduction as well as other factors—such as overall enrollment and the supply and relative cost of off-campus housing. Moreover, even if demand increases by lowering rents, revenues will not necessarily increase as a result. Other factors, such as maintenance and other costs of providing campus housing units and the reduced supply of rental units might contribute to a net decrease in revenue.
Thirdly, in asserting that lowering rental rates will increase demand, the author assumes that current rental rates are causing low demand. However, low demand for student housing could be a function of other factors. For instance, the student housing units may be old and poorly maintained. Perhaps students find the campus housing rules oppressive, and therefore prefer to live off-campus; or perhaps enrollments are down generally, affecting campus housing occupancy.
In conclusion, the author of this editorial has not argued effectively for a decrease in the number of available campus housing units and a reduction in rental rates for those units. To strengthen the argument, the author must show that a rent reduction will actually increase demand, and that the revenue-enhancing effect of greater demand will outweigh the revenue-reducing effect of a smaller supply and of lower rental rates.
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