国际顶尖MBA申请交流平台--TOPWAY MBA

标题: 1月28号换题后的作文AWA新题更新——AA（44题） [打印本页]

作者: youyouqiu 时间: 2011-2-22 15:15 标题: 1月28号换题后的作文AWA新题更新——AA（44题）

121

The following appeared as part of the business plan of the Capital Idea investment firm.

“Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o’-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return.”

作者: youyouqiu 时间: 2011-2-22 15:15

The following appeared as part of an article in a magazine devoted to regional life.
“Corporations should look to the city of Helios when seeking new business opportunities or a new location. Even in the recent recession, Helios’s unemployment rate was lower than the regional average. It is the industrial center of the region, and historically it has provided more than its share of the region’s manufacturing jobs. In addition, Helios is attempting to expand its economic base by attracting companies that focus on research and development of innovative technologies.

作者: youyouqiu 时间: 2011-2-22 15:16

1 121 "The following appeared as part of the business plan of the Capital Idea investment firm.
“Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o’-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return.”
" 1
2 6 The following appeared as part of an article in a magazine devoted to regional life. “Corporations should look to the city of Helios when seeking new business opportunities or a new location. Even in the recent recession, Helios’s unemployment rate was lower than the regional average. It is the industrial center of the region, and historically it has provided more than its share of the region’s manufacturing jobs. In addition, Helios is attempting to expand its economic base by attracting companies that focus on research and development of innovative technologies. 5
3 2 The following appeared in a memorandum from the business department of the Apogee Company.“When the Apogee Company had all its operations in one location, it was more profitable than it is today. Therefore, the Apogee Company should close down its field offices and conduct all its operations from a single location. Such centralization would improve profitability by cutting costs and helping the company maintain better supervision of all employees.” 4

作者: youyouqiu 时间: 2011-2-22 15:16

4 N/A Greentree Grocers has been experiencing high sales volume but decreasing profit margin. Its customers are wealthy people looking for gourmet food and luxury shopping experience, so it must cut costs without hurting the customers' shopping experience. So it plans to layoff 10 employees per store and eliminate expensive displays and free samples. In addition, it will partner with XX Cafe to have a coffee shop in each store. This is supported by a recent survey that the Grocers and the Cafe attract similar types of customers. The conclusion is that Greentree Grocers will experience high sales volume as well as high profit margin. 6

作者: youyouqiu 时间: 2011-2-22 15:16

5 34 The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president:“The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.” 5

作者: youyouqiu 时间: 2011-2-22 15:17

6 44 The following is part of a business plan created by the management of the Megamart grocery store:“Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.” 4

作者: youyouqiu 时间: 2011-2-22 15:17

7 92 The following appeared in a presentation by the chief production manager of a machine parts manufacturing company at a management meeting:“Our factory in Cookville is our most advanced and efficient. It is capable of producing ten drill bits for each dollar of production costs, whereas none of our other factories can produce more than seven drill bits per dollar of production costs. Therefore, we can reduce our overall drill bit production costs by devoting the Cookville factory entirely to drill bit production. Since reducing the production costs of individual machine parts is the only way to achieve our larger goal of reducing our overall production costs, dedicating the Cookville factory entirely to drill bit production and shifting all other machine part production to our other factories will help us to attain that larger goal.” 1

作者: youyouqiu 时间: 2011-2-22 15:17

8 106 The following appeared as part of a memorandum from the loan department of the Frostbite National Bank: “We should not approve the business loan application of the local group that wants to open a franchise outlet for the Kool Kone chain of ice cream parlors. Frostbite is known for its cold winters, and cold weather can mean slow ice cream sales. For example, even though Frostbite is a town of 10,000 people, it has only one ice cream spot—the Frigid Cow. Despite the lack of competition, the Frigid Cow’s net revenues fell by 10 percent last winter.” 3

作者: youyouqiu 时间: 2011-2-22 15:18

9 30 The following appeared in the editorial section of a campus newspaper: “Because occupancy rates for campus housing fell during the last academic year, so did housing revenues. To solve the problem, campus housing officials should reduce the number of available housing units, thereby increasing the occupancy rates. Also, to keep students from choosing to live off-campus, housing officials should lower the rents, thereby increasing demand.” 5

作者: youyouqiu 时间: 2011-2-22 15:18

10 114 The following appeared as part of an article in the education section of a Waymarsh City newspaper.“Throughout the last two decades, those who earned graduate degrees found it very difficult to get jobs teaching their academic specialties at the college level. Those with graduate degrees from Waymarsh University had an especially hard time finding such jobs. But better times are coming in the next decade for all academic job seekers, including those from Waymarsh. Demographic trends indicate that an increasing number of people will be reaching college age over the next ten years; consequently, we can expect that the job market will improve dramatically for people seeking college-level teaching positions in their fields.” 1

作者: youyouqiu 时间: 2011-2-22 15:19

11 同6合并
12 1 The following appeared as part of an annual report sent to stockholders by Olympic Foods, a processor of frozen foods.“Over time, the costs of processing go down because as organizations learn how to do things better, they become more efficient. In color film processing, for example, the cost of a 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its twenty-fifth birthday, we can expect that our long experience will enable us to minimize costs and thus maximize profits.” 5

作者: youyouqiu 时间: 2011-2-22 15:19

13 99 "The following appeared in a memorandum sent by a vice-president of the Nadir Company to the company’s human
resources department:
“Nadir does not need to adopt the costly ‘family-friendly’ programs that have been proposed, such as part-time work,
work at home, and jobsharing. When these programs were made available at the Summit Company, the leader in its
industry, only a small percentage of employees participated in them. Rather than adversely affecting our profitability
by offering these programs, we should concentrate on offering extensive training that will enable employees to
increase their productivity.”" 1

作者: youyouqiu 时间: 2011-2-22 15:19

14 N/A V1 一家软件公司要把25％workforce由长期工换位temporary workers，因为他们工资少，不要福利，这样能节约成本，auto industry这样做的，效果很好。（貌似没见过，大家考古吧） V2 汽车行业想要make profit，就必须cut budget, 他们采取了把full time employees 换掉，以temporary emplyees代替，为此还真cut 了budget. 理由是，Full time的人并没有make any profit, 更何况他们还有更多的公司benefit, 而临时工却不这样。结论是，这种方法也适用于computer industry. 2

作者: youyouqiu 时间: 2011-2-22 15:20

15 N/A 一個CEO說公司的利潤下降是因為石油價格的上漲引起燃油成本上升，運營成本擴大，投入的新的飛機......... 1

作者: youyouqiu 时间: 2011-2-22 15:20

16 120 "The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff:
“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business
has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s
owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the
past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to
frequent radio advertisements like those for Disc Depot.”" 2

作者: youyouqiu 时间: 2011-2-22 15:21

17 52 "The following editorial appeared in the Elm City paper:“The construction last year of a shopping mall in downtown Oak City was a mistake. Since the mall has opened, a
number of local businesses have closed, and the downtown area suffers from an acute parking shortage, and arrests
for crime and vagrancy have increased in the nearby Oak City Park. Elm City should pay attention to the example of
the Oak City mall and deny the application to build a shopping mall in Elm City.”" 4

作者: youyouqiu 时间: 2011-2-22 15:21

18 N/A v1六月份把luxury models of automobiles 放在显著的位置在auto lot中,和inexpensive一起销售,销量达到了一年中的最高;在二月把inexpensive models 放在显著位置,结果销量下降了.得出结论应该把luxury的放在显著位置,因为luxury model更吸引潜在消费者当他们踏进auto lot的时候. v2 说的是一家汽车销售公司，去年6月通过对luxury auto的广告和在展示厅集中展示，结果当月的销售 of luxury car and more inexpensive car增加了。而2月份通过对inexpensive car的广告和展示，当月销售 of luxury car and more inexpensive car反而减少了。所以认为对luxury车的广告和推广能够吸引更多的客户，从而增加销售 V3 说有个卖automobile的dealership,在June这个月里，它把luxury和less expensive models都登上local newspapers, 然后还放在特别显眼的位置卖，最后这个月的销售额在全年达到highest point. 然后到了Feb，只是对less expensive models做了宣传，总体sales are lower. 所以得出结论，为了maximize profits, 公司要只宣传luxury line. 3

作者: youyouqiu 时间: 2011-2-22 15:21

19 N/A V1 A toy company proposes that new employees should learn work skills and activities from senior employees to save cost, reduce time-consuming trainings.  They pay bonus to senior employees to conduct the training for new employees. V2 说一个神马economic杂志上的一篇memo关于某tire manufacturing company的内容。说是一般来说培训新员工都需要一定的费用和精力，为了节省费用，这个公司实施了一种Apprentice Training Program。这个培训项目的strategy是，公司会给自愿带新员工的senior employee奖金。在培训过程中，新员工跟着老员工学习，follow the pattern of work that the senior employees conduct之类的，因此相关的时间和费用也会减少。然后作者就说，the program should be applied to our company。 V3 说一个叫EXCELLERATE的TIRE MANUFACTURING COMPANY 要不要用FUN TOYS的"APPRENTICE"的PROGRAM, 感觉会省钱省力 V4 说成本现在对于公司来说是大问题，为了节省培训新人的成本，公司打算推出一个计划，让新人观察老人的工作习惯，对于那些自愿被围观的老人，公司会发一些奖金给他们。 5

作者: youyouqiu 时间: 2011-2-22 15:22

20 N/A V1"Breakfast Crunch cereal ,这牌子比其它品牌的cereal多20%的vitamin E,且调查显示75%这牌子的regular buyers prefer the taste of Breakfast Crunch other than other cereal. 尽管有这两项advantages, Breakfast Crunch 的销量依然decrease. 为了增加销量,应该redesign the front of Breakfast Crunch's box" v2 考试之前看到有人放这个狗, 当时没在意, 结果就遇到了. 一个公司说他们的那个麦片吧（还是什么，反正是个吃的）的维他命含量比别的大公司高了20%，然后有75%的老顾客（好像是）都说他们很喜欢这个公司的麦片，但是这个公司的麦片销量却没高. 然后这个公司决定, 为了让别人知道他们产品的优势, 好像是要在他们产品那个盒子front上面写出来, 还有什么检验的详细过程吧.大概就是这样. 5

作者: youyouqiu 时间: 2011-2-22 15:22

21 N/A 航空公司亏随认为是飞机航班增加而不是油价引起 1

作者: youyouqiu 时间: 2011-2-22 15:23

22 104 "The following appeared as part of a business plan created by the management of the Take Heart Fitness Center: “After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the
center by its members. Therefore, in order to increase membership in Take Heart, we should continue to add new
recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature
golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in
the health and recreation market.”" 3

作者: youyouqiu 时间: 2011-2-22 15:23

23 N/A 同27合并
24 39 "The following appeared in an Avia Airlines departmental memorandum:“On average, 9 out of every 1,000 passengers who traveled on Avia Airlines last year filed a complaint about our
baggage-handling procedures. This means that although some 1 percent of our passengers were unhappy with those
procedures, the overwhelming majority were quite satisfied with them; thus it would appear that a review of the
procedures is not important to our goal of maintaining or increasing the number of Avia’s passengers.”" 3

作者: youyouqiu 时间: 2011-2-22 15:24

25 N/A 与19合并
26 73 "The following appeared in a letter from a part-owner of a small retail clothing chain to her business partner: “Commercial real estate prices have been rising steadily in the Sandida Heights neighborhood for several years,
while the prices in the adjacent neighborhood of Palm Grove have remained the same. It seems obvious, then, that a
retail space in Sandida Heights must now be much more expensive than a similar space in Palm Grove, which was
not the case several years ago. So, it appears that retail spaces in Sandida Heights are now overpriced relative to
those in Palm Grove. Therefore, it would be in our financial interest to purchase a retail space in Palm Grove rather
than in Sandida Heights.”" 6

作者: youyouqiu 时间: 2011-2-22 15:24

27 N/A V1说专攻mining 技术的一个M公司开始把他们家的专家staff转向研究新能源例如天然气之类的。因为绝大多数的新能源公司在过去几年都很成功。所以这个M公司觉着他们也能保证盈利 V2 mining techchnology will adopt a new renewable energy.... V3 Due to woldwide derease in demand for mining technology, 某公司profit and stock prices went down. 但是有一些prominent companies in renewable technologies发展的很好。因此该公司应该把research的力量全部投入到renewable technologies去，这样就能stay safe from any future decline. V4 这个好难啊  我觉得完全改变题型了  不是让你找逻辑漏洞了  这题相对来说逻辑比较正确话说去年矿产业效益不好，利润下降，一个技术公司为了扭转局面，放弃研究矿产技术开发转而投资研究新能源开发比如太阳能风能还有生物能源，取得了良好的效益。  根据这件事写个评价之类的东西，让你讨论在什么情况下，是weaken这个结论的。我感觉就是正反各方面都要说说，反正不好写。。。。。 4

作者: youyouqiu 时间: 2011-2-22 15:25

28 9 "The following appeared in the opinion column of a financial magazine: “On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and
services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will
increase dramatically within the next decade, department stores can expect retail sales to increase significantly
during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those
products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”" 1

作者: youyouqiu 时间: 2011-2-22 15:26

29 N/A 讲个blastom公司profits and stock price will avoid futher decline if devote reasearch to prominent ...industry 1
30 40 "The following appeared as part of an article in a weekly newsmagazine: “The country of Sacchar can best solve its current trade deficit problem by lowering the price of sugar, its primary
export. Such an action would make Sacchar better able to compete for markets with other sugar-exporting countries.
The sale of Sacchar’s sugar abroad would increase, and this increase would substantially reduce Sacchar’s trade
deficit.”" 2

作者: youyouqiu 时间: 2011-2-22 15:26

31 101 "The following appeared in an editorial from a newspaper serving the town of Saluda: “The Saluda Consolidated High School offers more than 200 different courses from which its students can choose. A
much smaller private school down the street offers a basic curriculum of only 80 different courses, but it consistently
sends a higher proportion of its graduating seniors on to college than Consolidated does. By eliminating at least half
of the courses offered there and focusing on a basic curriculum, we could improve student performance at
Consolidated and also save many tax dollars.”" 2

作者: youyouqiu 时间: 2011-2-22 15:26

32 110 "The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:                                     ""Currently, more professional accountants use SmartPro accounting software than any other brand.  However, in the
market for personal accounting software for non-professionals to use in preparing their income tax returns, many of
our competitors are outselling us.  In surveys, our professional customers repeatedly say that they have chosen
SmartPro Software because our most sophisticated software products include more advanced special features than
competing brands.  Therefore, the most effective way for us to increase sales of our personal accounting software for
home users would clearly be to add the advanced special features that our professional software products currently
offer.” " 3

作者: youyouqiu 时间: 2011-2-22 15:27

33 N/A 关于a gym will open its organic food sector because a recent survey showed that people are care about their health. 1

作者: youyouqiu 时间: 2011-2-22 15:27

34 63 The following appeared in a memorandum from the CEO of a consumer electronics manufacturing firm to the head of the company's human resources department, who is responsible for hiring new employees: “Eight years ago, our firm’s profits were increasing with each new employee we added. We discovered that each employee had the skills and motivation to generate more revenue for the firm than his or her salary cost us. However, for the past two years, our profit margin has been falling, even though we have continued to add employees. Thus, our newer employees are not generating enough revenue to justify their salaries. We must not be hiring new employees with the same level of skills and motivation as those we used to attract. Clearly, then, failures in the human resources department account for our falling profits.” 2

作者: youyouqiu 时间: 2011-2-22 15:27

35 N/A V1 说一个房产中介的门口的宣传广告上写着:现在是投资房地产的最好时机,原因主要有2个,其一,过去5年里房价几乎翻番了,而股市则收益率很低,预计未来5 年房价还会持续上升; 其二,住在自己买的房子里面享受生活的同时,看着房价不断上涨的人很高兴;所以现在可以说是投资房子的最好时机. V2 In a city, some people say that the home estate will rise while the stock will go down,so it is better to buy house than to buy stock. 2

作者: youyouqiu 时间: 2011-2-22 15:28

36 43 The following appeared in an article in the health section of a newspaper:“There is a common misconception that university hospitals are better than community or private hospitals. This notion is unfounded, however: the university hospitals in our region employ 15 percent fewer doctors, have a 20 percent lower success rate in treating patients, make far less overall profit, and pay their medical staff considerably less than do private hospitals. Furthermore, many doctors at university hospitals typically divide their time among teaching, conducting research, and treating patients. From this it seems clear that the quality of care at university hospitals is lower than that at other kinds of hospitals.” 2

作者: youyouqiu 时间: 2011-2-22 15:28

37 N/A V1 一个什么cafe 弄了个什么Website 然后有很少人complaint何suggestion。。说明顾客对服务很satisfacte之类 V2 有一题说咖啡店提供给客户他们的网址让客户feedback, 迄今为止只收到178个complaint和35和suggestion,(数字或许和真题偏差，无碍)，于是得出结论我们店很受客人满意，因为我们给30000个客户都提供了我们的网址了。 2

作者: youyouqiu 时间: 2011-2-22 15:28

38 N/A "V1 原先由其他分销商的商店卖衣服的公司，基于销量日渐增加，决定开自己的125个店，然后其ceo是个女人，之前是rock star，会有明星效应，所以assure the success. V2一个衣服品牌自己开零售店，然后CEO是个前摇滚歌星的，然后author就号召大家赶快买股票…… V3 a memo written by a financial analyst about“crow’s 什么 clothing” the name of the company. 一个生产年轻品牌的服装公司，有牛仔裤，t恤之类的，公司的产品一直在外头的retail outlets卖得不错，这个analyst 说是由于良好的管理团队和优质产品。所以公司决定要自己开250间retail stores in shopping malls around the country. 然后就highlyrecommend clients of the company to purchase to the stock of the company. 说除了以上mention的优势之外，他们公司的ceo,a lady, who is a former rock star. 意思就是说这位ceo的名声能非常有力于公司的这项计划的发展。
" 3

作者: youyouqiu 时间: 2011-2-22 15:29

39 N/A V1 某市的parks一直以来都dependent on旅游业，然而pollution的增加，使得过去几年里旅游业收入下降。Survey表明，some parks有矿物资源，于是建议the mining of such parks，因为mining companies不仅能提供hundreds of jobs for 曾在这些tourism工作的workers，而且于此同时，还能增加政府的收入from the mining of such parks。Without the mining of 资源，公园来自tourism的收入将持续下降。所以，the mining of 该市的parks能促进该市经济的繁荣thrive economically. V2一个地区环境变差，公园等旅游业national park收入下降，所以政府决定投入mining industry，说这个地方才发现一个大的矿井神马的。。。 V3 说一个城市的经济学家给政府一个report说，现在由于industry的pollution太多了，所以人们都不愿意去公园了。然后说这个城市发现了一些新的mineral deposit，如果政府能够允许开发的话，就可以增加tax revenue。并且可以让以前在tourism工作的workers能够在这里工作。 3

作者: youyouqiu 时间: 2011-2-22 15:29

40 N/A V1一个大叔在大学城附近开了一个三明治店，说在附近town和cities再开3家利润会翻3翻，还要自己培训的老员工去经营新店 V2 Person A runs a restaurant in a small college town of Callon, which contains a university of lots f college students. The business is very successful because the spicy Pita sandwich is popular. Person A decides to open three new Pita restaurants in nearby cities and towns and assigns three employees in the existing business as managers of the new restaurants. Because the three employees have been trained in the business since the start of the business, Person A will expect that the opening of new restaurants will triple current profits 3

作者: youyouqiu 时间: 2011-2-22 15:29

41 14 The following appeared as part of a newspaper editorial:“Two years ago Nova High School began to use interactive computer instruction in three academic subjects. The school dropout rate declined immediately, and last year’s graduates have reported some impressive achievements in college. In future budgets the school board should use a greater portion of the available funds to buy more computers, and all schools in the district should adopt interactive computer instruction throughout the curriculum.” 1

作者: youyouqiu 时间: 2011-2-22 15:30

42 N/A V1 一个recommendation：profits of clothing decreased in the past 3 months from August 1st to Oct 31th, and profits of house products increased. This is mainly because customer prefer house products than clothing. So we should expand housing furnishing department and close/(downsize) clothing department V2 一家公司在8-10月份的服装销售量下降，而家用产品利润上涨，所以应该减小服装部门的规模，而相应扩大家用产品部门的规模 V3 是一个Recommendation，clothing store的利润下将而store that sell products for home在同一时期的利润却上升了，这是因为客户买了更多的东西for home而不是衣服。预期这种趋势会继续下去，所以to take advantage of this trend, 提出扩大home department而减少 cloting department 的size。 3

作者: youyouqiu 时间: 2011-2-22 15:30

43 10 The following appeared in the editorial section of a local newspaper:“This past winter, 200 students from Waymarsh State College traveled to the state capitol building to protest against proposed cuts in funding for various state college programs. The other 12,000 Waymarsh students evidently weren’t so concerned about their education: they either stayed on campus or left for winter break. Since the group who did not protest is far more numerous, it is more representative of the state’s college students than are the protesters. Therefore the state legislature need not heed the appeals of the protesting students.” 1

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