OG -94
Studies in the restaurante show that the tips left by customers who pay their bill in cash tend to be larger when the bill is presneted on a tray that bears a credit-card logo. Cosumer psychologists hypothesize that simply seeing a credit card logo makes many credit card holders willing to spend more because it reminds them that their spending power exceeds the cash they have immediately available.
Which of the following, if true, most strongly supports the psychologists's interpretation of the studies?
B Patrons who are under financial pressure from their credit card obligations tend to tip less when presented with a restaurant bill on a tray with a credit card logo than when the tray has no logo.
答案: B
有些人,看见LOGO和使用现金,会多给小费,心理学家认为是因为看见logo这件事情让这些人意识到自己有很多“钱”。也就是说心理学家认为看见logo是一种心理暗示。