34. people have duty to disobey the laws that they consider unjust. (未找到) 1次作者: Caesar 时间: 2010-5-12 15:32
35. No one can possibly achieve any real and lasting success or ‘get rich’ in business by conforming to conventional practices or ways of thinking. 题库81 1次
提纲：
1. A conformist can achieve any real success especially lasting success. Real and lasting success needs innovation and hard work. Just to conform does not make any sense. Through imitating others, one can only become an artisan-painter rather than an artist; without any innovation, a scientific worker can never be acknowledged as a scientist.
2. Likewise, no one can "get rich" in business merely conform to the existing practices.
3. However, what I mentioned above does not mean that conventions have no value at all. We should not only know the conventions but also have a deep insight of it, thus getting the information of the domain that indicates what kind of innovation can be made and how make.
1， Eternal truths will be neither true nor eternal unless they have fresh meaning for every new social situation. (Franklin Roosevelt, American president)
2， Growth and change are the law of all life. Yesterday's answers are inadequate for today's problems ----just as the solutions of today will not fill the needs of tomorrow. (Franklin Roosevelt, American president)
以上是两个很有用的名言！都是Franklin Roosevelt：As President Franklin Roosevelt said, “…”
1， 的确在很多情况下，merely!!遵循旧的方法，很难保持long-lasting success。在很多consumer-driven industries, 顾客们追求innovative and different products。比如，一个it is ridiculous for a abacus manufactory cannot compete with the calculator factory by producing better abaci. 必须创新，才能keep up with the development of the market.
2， 但是在有一些为了financial achievement的一些business principles. 比方说，a, 追求efficiency, 降低cost是永恒的需要——所以要追求新技术，创造不同的产品；b, 比如保持企业的reputation，吸引充足的consumer. ——制造质量好的产品。c, 企业作为社会的一分子，不能单纯地追求利益最大化，也应该carry some responsibility for the whole community。
Thesis sentence: Whether a conformist can achieve lasting success or "get rich" in business depends primarily on the type of business involved. Iconoclasts rise to the top in newer industries and in those where consumer demand is in constant flux. Conformists ultimately prevail, however, in traditional service industries ensconced in systems and regulations.
View1: In consumer-driven industries, innovation, product differentiation, and creativity are crucial to lasting success
Evidence: retail and media sectors. And in technology, companies that fail to break away from last year's paradigm are soon left behind by the competition.
View2: However, in traditional service industries—such as finance, accounting, insurance, legal services, and health care—lasting success and riches come not to nonconformists but rather to those who can deliver services most effectively within the confines of established practices, policies, and regulations.
Evidence: Citibank gain high reputation for its insistence in comprehensively considerate services作者: Caesar 时间: 2010-5-12 15:33
36. The most effective way for a businessperson to maximize profits over a long period of time is to follow the highest standards of ethics. 题库45 1次
提纲：
反面的例子可以是说如果从最高的道德规范来看有些污染环境的行业根本就不应该存在。但是从企业的长期发展来看以及从社会的福利最大化来看，只要污染控制在一定范围就好。如化工厂只要把排污控制在国家规定的范围就好。
2. 道德不明确，每个人的标准不一样
3. 法律立法时符合大多数人的要求明确具体
4. 时滞可以用提高立法效率来解决
1. 支持者会认为, 高道德会赢得reputation and trust; 第一, 高道德生产高质量的产品以及service,顾客稳定stable share of the market; 第二, 高道德会让员工满意度提高(公平，平等). 从而attract those applicants with high ability and keep the employees loyal to the company---最终导致高的productivity.
例子：Bayer, one of the largest pharmaceutic companies in the world, announced that the company would cease production of one of its major products, because of the hazardous ingredients it contained. By doing so, the company suffers great loss on profitability, but gains strong public support and understanding, which can contribute to the long-term success of the company.
2. 但在更多的情况下, 高道德也许不equal to maximal profit. 比如,a, 如果把道德放在第一位的话,企业的executive很可能无法执行裁员活动complete the normal administration, such as raising the price, reducing the superabundant staff… b, 高道德的话，很可能采用最高标准的环保生产——这样很不是cost-effective. 总之，Following such undue concern about ethics, the company may find it impossible to survive in the radical competitive market, let alone to gain large profit.
View1: the definition of highest standards of ethics vary from person to person and time to time. Therefore, it is impractical to find and then stick to the highest standards of ethics.
View2: the regulations and laws of authorities are more feasible and suitable standards to follow.
View3: while waiting for government regulations may draw back the processes of eliminating the ill actions, we can count on the authorities to speed up the process of refining the laws and regulations.
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