27. 未找到 1次
a local chain Greentree Grocers has been experiencing high sales volume but decreasing profit margin. Its customers are wealthy people looking for gourmet food and luxury shopping experience, so it must cut costs without hurting the customers' shopping experience. So it plans to layoff 10 employees per store and eliminate expensive displays and free samples. In addition, it will partner with Cabaree Coffee Cafe to have a coffee shop in each store. This is supported by a recent survey that the Grocers and the Cafe attract similar types of customers. The conclusion is that Greentree Grocers will experience high sales volume as well as high profit margin.作者: Caesar 时间: 2010-5-6 11:56
28. 题库124 1次
The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff.
“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.
Carlo's服饰老板给员工的备忘录：
由于Disc Depot，相邻街区的音像店从去年开始新的电台广告，它的业务显著增长，从商店人流量的大量增加就可以看出。当Disc Depot的老板显然已经足够富有可以退休时，Carlo's服饰的利润3年来一直停滞不变。为了促进我们的销售和利润，我们应该像DiscDepot一样从报纸广告转向经常的电台广告.
提纲：
1， 人流量是否代表利润？
2， CARLO的停滞是否有其他原因
3， 错误类比。——服装与音像。
1， The foot trafic into the store and the increase of owners' personal wealth can not indicate the business growth of the Disc Depot.
2， The author commits a fallacy of all things are equal.
3， The author commits a fallacy of false analogy.
4， Other factors other than the radio advertisement that may contribute to the business growth of Disc depot should be considered and ruled out. Likewise, it is possible that there are some other reasons can explain the stagnant profit of carlo's clothing.作者: Caesar 时间: 2010-5-6 11:56
29. 题库B4 1次
The following appeared in a memorandum from the CEO of a consumer electronics manufacturing firm to the head of the company's human resources department, who is responsible for hiring new employees:
“Eight years ago, our firm’s profits were increasing with each new employee we added. We discovered that each employee had the skills and motivation to generate more revenue for the firm than his or her salary cost us.
However, for the past two years, our profit margin has been falling, even though we have continued to add employees. Thus, our newer employees are not generating enough revenue to justify their salaries. We must not be hiring new employees with the same level of skills and motivation as those we used to attract. Clearly, then, failures in the human resources department account for our falling profits.”
Discuss how well reasoned . . .etc.
提纲：
Firstly, the solution to the problem, mentioned in the article, rests on an oversimplified analysis of the issue. The author commits “after this, therefore, because of this” reasoning. The line of the reasoning is that because recruitment of new employees occurred before the success or failure of the firm, the former event is responsible for the latter. But this is fallacious reasoning unless all other prospective causes of the changes in the firm have been considered and ruled out.
For example, perhaps the main products of the firm took up most of the markets several years ago but lost the competitive edge in the past two years; or perhaps recently the costs of materials were much higher then before, squeezing the profits a lot. Therefore any reason aimed at addressing the problems of firm must be based on more thorough investigation to gather sufficient data , in order to narrow down and locate the actual cause of the problem.
Secondly, the author commits the fallacy of “all things are equal”. The fact that happened two years ago is not a sound evidence to draw a conclusion that the firm should not hire new employees. The author assumes without justification that the background conditions have remained the same at different times or at different locations. Given that the firm always needs large number of employees to enlarge the sale market, so without the employees who equip the qualities of high level of skills and motivation, the firm would commit larger lost; or that the firm recently recovered the market, leading to the increased need of the staff to make up the lost in the profits previously. Thus it is impossible to conclude without the evidence that whether the current conditions are the same as the conditions used to be two years ago.作者: KEUNG 时间: 2010-5-7 22:04
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