Which of the following best completes the passage below?
Sales campaigns aimed at the faltering personal computer market have strongly emphasized ease of use, called user-friendliness. This emphasis is oddly premature and irrelevant in the eyes of most potential buyers, who are trying to address the logically prior issue of whether______
(A) user-friendliness also implies that owners can service their own computers
(B) personal computers cost more the more user-friendly they are
(C) currently available models are user-friendly enough to suit them
(D) the people promoting personal computers use them in their own homes(E)
(E) they have enough sensible uses for a personal computer to justify the expense of buying one
请问这道T为什么不选C呢?
具体的说:
原题:生产商向顾客强调其“操作友好”的特性,但顾客认为这个特性的强调不成熟。因为他们会先
考虑什么?
答案e说的是利用程度与费用的比较。意思是不管什么特性,不管这特性有多强大,我得先考虑我是
否非常需要这种特性,然后再跟价格比较,来决定到底买不买。在营销学里叫做customer value:
the differences between the benefits a customer sees from a offering and the costs the
obtaining those benifits
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