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标题: 大全-B-10 [打印本页]

作者: joanjoans    时间: 2009-4-18 08:54     标题: 大全-B-10

10. In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.

Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?

(A) How effective as a detergent was Bleach-O Green?

(B) How many other detergents on the market were promoted as safe for the environment?

(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?

(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?C

(E) How effectively was Bleach-O Green advertised and promoted to consumers?

为什么C问题无关呢,是因为文中已经表达了它的价格,typical。。。5%


作者: audiencer    时间: 2009-4-18 19:49

 C是典型的无关选项.原文已经说买BOC的花费比传统高5%. 这只和售价有关, 

和他的成本没关系.没人去关心他是不是赔着卖


作者: joanjoans    时间: 2009-4-19 08:48

明白了,没看到cost!!!
作者: greedier    时间: 2009-4-24 06:49

这题我最初也做错了,按照一般的想法来说,产品失败的原因可能包含COST太高,尽管这种产品的售价要高于别的产品。但题目强调的是,Bleach-O Green had failed to capture a significant share of the detergent market ,即未能占据理想中的市场份额,而不是利润过低导致公司撤回产品。





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