Issue——“With the increasing emphasis on a global economy and international cooperation, people need to understand that their role
as citizens of the world is more important than their role as citizens of a particular country.”

argument——有个公司说他们生产的早餐麦所含的维他命K比所有其他公司的产品都高，然后通过问卷调查发现75%的顾客都愿意选择他们的产品，所以作者建议将早餐麦的外包装重新设计，并把以上两个特点都印刷在外包装上，以提高销量。